Brandify Study Shows Consumer Search Preferences for Healthcare, Restaurants, and Retail

Google in particular has made significant moves in recent months to verticalize the consumer search experience. For example, the team responsible for the relatively new Google Travel and Google Hotels sites has reported that they built a new consumer experience for hotels specifically because they noted important differences in the ways consumers searched in that category. 

Brandify’s study illustrates that consumer preferences for additional verticals are similarly differentiated, both in the channels consumers prefer for each vertical and the sorts of information they seek out when searching. Already, the search experience for restaurants, retail stores, and healthcare providers varies by vertical, especially on Google, which has added prominent vertical-specific attributes as a result of Covid-19 such as dine-in, takeout, and pickup availability for restaurants.

Leveraging Voice: A Path for Brand Marketers

It’s important that companies can see who their customers are and what transactions are associated with each customer via voice assistants. This sort of knowledge is necessary for brands to make the channel a valuable part of an overarching loyalty strategy.

Given that voice is currently owned by just a few select companies, it’s important for brands to figure out how they will leverage voice differently from company to company or device to device. Will retail brands keep the same strategy with Amazon’s Alexa and Apple’s Siri, or will they find unique ways to take advantage of these platforms across differences?

Dispatch from CES: Giant TVs, Obsequious Gadgets, and Artificial People

I’m fresh from a couple of days wandering the halls of the Consumer Electronics Show, affectionately known as CES — the annual conference that descends upon Las Vegas in January and proffers the latest in technological solutions to improve every aspect of our daily lives. This is my first time attending the world’s biggest technology conference, where 4,500 companies this year are vying for the attention of 180,000 attendees, according to my Uber driver.

As I made my way through the crowds at the massive Las Vegas Convention Center and other conference venues, I tried to get a sense of the common themes defining consumer innovation as we begin a new decade. 

LBMA Podcast: Placed, CityMapper, WeWork

On this week’s LBMA podcast: BAG Networks, Placed, Citymapper, Robomart, REI, BMW acquires Parkmobile, Universal + Amazon Alexa, and WeWork buys Conductor.

LBMA Podcast: Amazon Alexa, Google Zagat, Redbox, Oath

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Kroger, Walmart and Special Guest: Sandeep Bhanote – Radius8.

5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping

According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.

Street Fight Daily: 80% of News Site Traffic from Facebook/Google, Walmart Expands 2-Day Shipping

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Revamps Alexa Skills to Stay On Top of Smart Home Market… Online News Sites Get 80% of Traffic from Facebook and Google… How Uber and Lyft Have Changed the Game for All Travel Brands…

Street Fight Daily: Publisher Reach on Facebook Declines, Grocery May Be Next Boon for Amazon

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publisher Reach on Facebook is Down 42% Since January… Shipping, Business Supplies, and Grocery Delivery — Not Echo — Most Likely to Be Amazon’s Next Growth Driver… What’s Next for Tronc: Scooping Up Other Newspapers…

Street Fight Daily: Apple Working on Major Siri Update, Facebook to Boost Branded Content

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Working on an AI System that Tops Google’s and Everyone Else’s… Facebook Set to Foster Popularity of Branded Content… The Facebook Papers Part 4: What’s a Publisher to Do?…