#SFSNYC: Strategizing for the Coming Local Consolidation

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In the six years since Street Fight was founded, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. To break down this issue, Street Fight CEO and founder Laura Rich sat down with four experts in tech, SMBs, and mergers and acquisitions at Street Fight Summit Tuesday.

Street Fight Daily: Angie’s List Acquired by HomeAdvisor, News Orgs Experiment with Amazon Echo

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List Acquired by IAC’s HomeAdvisor in Deal Valued at More than $500 Million… NPR, the AP, and Local Newspapers Are Experimenting with Amazon Echo… Google is Testing a Job-Search Feature that Could Rival LinkedIn — And Facebook…

HomeAdvisor CEO’s Top 7 Reasons Why You Shouldn’t Get Into the Home Services Market

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HomeAdvisor CEO Chris Terrill has been helping people find, furnish, decorate, organize and fix their homes since 2011. Before that, he helped people find mates, watch movies at home, and manage their weight. On Oct. 25th in NYC, he’ll take the stage at Street Fight Summit.

HomeAdvisor CEO: The Marketplace for Home Services Is ‘Operationally Intense’

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“If you’re going to get into [the home services] space, you better be prepared to really invest and for the long haul,” says Chris Terrill. “There are no quick fixes or technology that’s suddenly going to turn this thing around.”

Could the ‘Smart Home’ Be the Next Big Opportunity in Local?

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We can now make a taxi, a pizza, or a plumber appear with nothing more than clicking a button or speaking a phrase. And convenience-hungry consumers not only want more, they’re expecting it. Smart home technology is now on deck to deliver on that expectation.

Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…

Street Fight Daily: Yelp’s New Home Services Feature, Return of the QR Code?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now You Can Get Price Quotes for Home Services Inside Yelp (BuzzFeed)… Will Facebook Salvage QR Codes from the Dustbin of Local Marketing History? (Blumenthals)… Cross-Device Campaigns 60% Better Than PC-Only for Offline Conversions (Marketing Land)…

Street Fight Daily: HomeAdvisor Growing Fast, Mcommerce’s Customer Service Impact

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Diller’s Home Services Bet Could Hit $1 Billion in a Few Years (Bloomberg)… How Mobile Commerce Is Changing Customer Service (VentureBeat)… Second Measure Is the New Secret Weapon Investors Are Using to Outsmart Each Other (Business Insider)…

The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

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When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.

Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Aims to Show Advertising to Much Wider Audience (New York Times)… Startup Factual Knows Your Commute, and Much More (Wall Street Journal)… Billy Penn and Knight Foundation Want to Build ‘Yelp for Mobile News’ (Poynter)…

Street Fight Daily: HomeAdvisor Expands to New Cities, Airbnb Confirms Rumored $1.5B Round

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… HomeAdvisor Expands, Takes On Angie’s List in Search for Ambitious Employees (Denver Business Journal)… Airbnb Just Confirmed a Massive $1.5 Billion Round That Makes It the Third-Highest Valued Startup in the World (Business Insider)… Yahoo: Be Careful Playing in Traffic (Wall Street Journal)…

Street Fight Daily: Google Partners with HomeAdvisor, New Groupon CEO’s Vision

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gets Deeper into Home Services (CNBC)… New Groupon CEO Says the Local Deals Pioneer Is Undervalued, Underestimated (GeekWire)… Foursquare Has Figured Out the Hottest Restaurants Around America Right Now (Tech Insider)…

Street Fight Daily: In-N-Out Burger Sues DoorDash, Uber Partners with TomTom

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-N-Out Burger Sues DoorDash for Delivering Its Food Without Permission (Recode)… Uber Signs Digital Mapping Deal with TomTom (New York Times)… Angie’s List Shares Surge After Company Rejects IAC Offer (USA Today)…

Street Fight Daily: Target Partners with Techstars, Yahoo Exec Leaves for Square

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Teams Up with Techstars to Create a Retail-Focused Startup Accelerator (TechCrunch)… Top Yahoo Exec Jackie Reses Heads to Square as Senior Exec (Recode)… Publishers Straddle the Apple-Google, App-Web Divide (New York Times)…

Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

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Success in this market doesn’t come from betting that millions of consumers will change their purchase behaviors. Success in the on-demand economy employs a simple, time-tested formula: taking an existing service — one that a lot of people use — and making it better.

Why Social Recommendations Are Vital for Local Online Marketplaces

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There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?

Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…

Street Fight Daily: Facebook’s New Ad Features, Retailers Will Start Testing MCX Payments App

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Trying to Make It Even More Tempting for You to Buy Products from the News Feed (Business Insider)… Retailers to Begin Public Tests of MCX Mobile Payment App But Face Hurdles (Wall Street Journal)… Amazon’s Dash Buttons Hint at a Future of Interface-Free Shopping (The Verge)…

Why So Many Local Search Sites Are Adding Business Services

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Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…

Street Fight Daily: Yelp-Google Rivalry Heats Up, A Hard Sell Gone South

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle’s Local Business Is “Really Struggling,” in “Constant Chaos,” Yelp CEO Tells Charlie Rose (AllThingsD)… When the Hard Sell Goes South (Blumenthals)… Navigating The App-Data Explosion: Localytics’ Raj Aggarwal (ReadWrite)…