Maps | Street Fight

Heard on the Street, Episode 10: Apple, Amazon, and Localized Brand Marketing

Mike Boland

Heard on the Street, Episode 10: Apple, Amazon, and Localized Brand Marketing

How are multi-location businesses shifting their local ad spend? What do Apple’s latest mapping moves mean for local search? And what’s Amazon’s master plan for advertising and commerce? These are a few of the topics we bat around in an analyst roundtable for the latest episode of the Heard on the Street podcast. 

Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles

Kate Talerico

Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles

On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information.

Will Apple Help Assemble the ‘Internet of Places’?

Mike Boland

Will Apple Help Assemble the ‘Internet of Places’?

The AR cloud is the missing piece in the vision we all have for how AR should work. It’s the spatial map of the world that will let AR devices understand their surroundings. Taking this into account, the news that Apple is collecting its own data for Apple Maps may have implications for AR.

Why 2016 Will Be a Big Year for iOS 9

Gib Olander

Why 2016 Will Be a Big Year for iOS 9

Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

Street Fight Daily: In-N-Out Burger Sues DoorDash, Uber Partners with TomTom

The Editors

Street Fight Daily: In-N-Out Burger Sues DoorDash, Uber Partners with TomTom

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-N-Out Burger Sues DoorDash for Delivering Its Food Without Permission (Recode)… Uber Signs Digital Mapping Deal with TomTom (New York Times)… Angie’s List Shares Surge After Company Rejects IAC Offer (USA Today)…

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

The Editors

Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…

5 Tools for Targeting Customers Based On Their Historic Locations

Stephanie Miles

5 Tools for Targeting Customers Based On Their Historic Locations

Where consumers have been is just as important as where they’re going. Being able to track the historical — and in some cases, even future — locations of a consumer makes it possible for retailers and brands to strategically target mobile ads to the places where they know their customers are likely to be. Here are five tools that businesses can use to target customers based on where they’ve been…

Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine

Steven Jacobs

Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.YP, a Mobile Search Firm, Buys Sense Networks (New York Times)… Walgreens Taps TaskRabbit to Deliver Cold Medicine to Shut-Ins (Mashable)… Facebook WiFi Comes to Some Netgear Routers, Allowing Small Businesses to Offer Free WiFi access (The Next Web)…

Street Fight Daily: Locu Launches Dashboard, eBay Pushes Into Services

The Editors

Street Fight Daily: Locu Launches Dashboard, eBay Pushes Into Services

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Locu’s Menu Dashboard Is a Rare Win for Developers and Merchants (PandoDaily)… EBay Is Now Selling Live Services, Launches Secretguru As A Beta Pilot In The UK (TechCrucnh)… Toyota Unveils Super-Compact Car With Location-Based Ads (PMashable)…

iPhone 5: What Passbook and Maps Could Mean for Hyperlocal

Steven Jacobs

iPhone 5: What Passbook and Maps Could Mean for Hyperlocal

Apple is set to announce the iPhone 5 during a press event in San Francisco later today, and with it, a set of features that could deeply impact the hyperlocal ecosystem. Maps and Passbook have the potential to become core, high-growth platforms within the hyperlocal industry, and the deeper integration of Siri could move the needle in local search…