10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

Consumers increasingly prefer to communicate with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store. Retailers have reacted to this shift by investing in beacons and mobile apps. But many are finding that use of these technologies is low because consumers don’t realize they exist. To understand how merchants should go about building these relationships and creating awareness of their mobile channels, we spoke with seven industry experts.

Beacons to Shine a Light on Consumers’ Murky Path to Purchase

Retail activity this holiday season promises to be more omnichannel than ever, courtesy of the ever-present smartphone. That raises the stakes for retailers in terms of their preparedness and complicates their attribution metrics. With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology.

#SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been a consistent theme in recent years. But consumers have sent a clear message that the connected store can’t be about technology for technology’s sake. Smartphones’ increasingly central role in the shopping process, from research to purchase, makes them the logical link between connected shoppers and connected stores.

Street Fight Daily: Snapchat Cuts Ties with Yahoo, Publishers Share Digital Advertising Strategies

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Snapchat Axed Yahoo from Discover (Fast Company)… What’s Actually Working in Digital Advertising? 8 Publishers on How They’re Bringing in Money (Nieman Lab)… Yelp Is Using Image Search to Change How It Finds You a Bar (Wired)…

Street Fight Daily: Patch Co-Founder Exits AOL, Tracking Tech Gains Traction

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Patch Co-Founder Leaving AOL to Join a Startup (Wall Street Journal)… Tracking Technology Sheds Light on Shopper Habits (Wall Street Journal)… ApartmentList’s Big Bet On Mobile (PandoDaily)….

Shopkick, iBeacon and the Future of In-Store Tech

Thanks to a number of new technologies — namely, Bluetooth LE and Apple’s iBeacon protocol — in-store location is entering a new phase in its maturity. There are still a number of wrinkles in the technology to iron out — first and foremost, making it work across devices — but the new generation of beacons solve many of the issues that have traditionally limited in-store tech. Here’s where we are and what to expect…