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Commentary

Connecting the Local-Mobile Economy, One Step at a Time

October 5, 2015October 5, 2015 by David Card

Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. The market reality: It’s going to take a while for this string to play out in the connected local economy. A key reason is that even as mobile disrupts search, most marketers and merchants can’t expect to get their own app on a majority of users’ home screens.

News & Analysis

Report: Breaking into the Inbox with Successful Pitches to Local Merchants

September 22, 2015September 30, 2015 by David Card

A new report from Street Fight Insights found that when being pitched a new product or service, local merchants want information on costs, a clear explanation — backed up by case studies — of how the product or service will benefit their business, and all their questions or concerns addressed.

News & Analysis

Street Fight Daily: Starbucks Launches Mobile Ordering, a Recap of Google’s Local Search Updates

September 22, 2015September 22, 2015 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Never Wait in Line Again: Starbucks Rolls Out Mobile Ordering Nationwide (Mashable)… The New Google Local Search Display (Search Engine Land)… Postmates Unveils Revamped Platform, Announces 4 Million Deliveries (TechCrunch)…

News & Analysis

Street Fight Daily: Stripe’s New Mobile Commerce Tool, Can Google Keep Up With Changes in Search?

September 15, 2015September 15, 2015 by The Editors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe Introduces New Tools to Simplify Mobile Shopping (New York Times)… Google Gears Up for Search Shift to Mobile and Vertical (Ad Age)… Etsy Opens To Manufacturing (TechCrunch)…

News & Analysis

What Questions Do You Have About the State of Local Marketing?

June 24, 2015June 24, 2015 by The Editors

Earlier this month we released the third edition of The Local Merchant Report. With expert analysis of survey responses from over 500 local merchants highlighted in charts and graphs, it’s a really deep dive. Here are some of the questions we asked…

News & Analysis

Street Fight Publishes First Research Report, ‘The Local Merchant’

February 8, 2012February 7, 2012 by The Editors

More and more hyperlocal businesses are trying to perfect a pitch that will convince local merchants that their product is the best vehicle for getting a targeted message out to potential customers. But what are local merchants really looking for in a digital advertising platform?