What Alignable’s New Trust Ratings Mean for Loyalty Vendors

Based on the results in Alignable’s 2018 Q1 Small Business Trust Index, the three least trusted categories of vendors include legal, hiring and people management, and loyalty and rewards. Alignable’s findings were based on Net Promoter Score ranges and averages for each products and services category.

Alignable Rankings Show Lead Generation, Hiring Categories Primed for Disruption

Small businesses are largely at the mercy of the online reviews published on sites like Yelp and Facebook, but now those business owners have turned the tables with some tough critiques for technology vendors in a new report published by the SMB social networking platform Alignable.

Why 2017 Investments Will Take Local Companies Farther With Less

Upserve CEO Angus Davis says that seed funding is the most available right now. And because the overall economy is doing fairly well, wealthy people are increasingly doing angel investments where they previously were not.

How SMB Networking is Driving More Referral Marketing

Many small businesses have picked up on referral marketing options, but word-of-mouth referrals are an ancillary benefit of networking with other local business owners. “The entire business community needs a way to connect and have ongoing dialogue,” says Ro Prakash, co-founder of Townsquared.

Selling to SMBs: AIDA and The Conversion Zone

I’m often asked by entrepreneurs and venture capitalists alike to talk about what changes throughout the course of the “bell curve ride” in selling to small and medium-sized businesses — and how organizations need to adapt at each stage in order to ensure continued success. Here’s the best way I can explain how it all works.

Case Study: Non-Profit Searches for Cost-Effective Marketing Solutions

Community support is essential for any local organization, and particularly for non-profits like Keshet Dance Company, which relies on partnerships and sponsorships to fund its socially-driven programming for at-risk youth.

5 Platforms for Cross-Promotions Between Local Businesses

In communities around the country, small business owners are considered local influencers. And rather than go it alone with their local marketing campaigns, some of these merchants are finding success by partnering with peers and implementing new cross-promotional marketing strategies.

Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

Constant Contact’s recent announcement that it would be acquired by EIG, got me reflecting on the past 15 years and how much the industry’s evolution has taught me about what it takes to effectively sell to small and medium-sized businesses (SMBs).

New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

Alignable, a social networking platform for small business owners, has released its first quarterly SMB Trust Index which shows what small businesses think of a variety of small business technology brands. The index features a Net Promoter Score (NPS), which ranks products and services by user

Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

Small businesses continue to be in love with social media. In the first in a series of surveys Street Fight will be conducting with Alignable, we asked approximately 100 small business owners to rate their most effective marketing tools and tactics among a list of a dozen. Two-thirds of respondents selected social media as one of their top three. SEO and email rounded out the list of leading techniques.

Raise Report: Thumbtack, Premise, Ibotta Score Big funding

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Thumbtack, Premise, and Ibotta.

Street Fight Daily: Starbucks Launches Mobile Ordering, a Recap of Google’s Local Search Updates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Never Wait in Line Again: Starbucks Rolls Out Mobile Ordering Nationwide (Mashable)… The New Google Local Search Display (Search Engine Land)… Postmates Unveils Revamped Platform, Announces 4 Million Deliveries (TechCrunch)…

Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing

What’s the most important dataset for a small business? More often than not, it’s a customer list. A batch of new relationship management systems have popped to make sense of customer data for small merchants in recent years, but the technology with the biggest market share isn’t what you might think…

Survey: Small Businesses Still Not Sold on Apple Pay

There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

5 Keys to Small Business Success From 2014

Given all the hyperlocal solutions aimed at small businesses, it’s no wonder merchants took a varied approach in 2014. Over the past year, merchants have become savvier about online marketing solutions, and as a result, many are now willing to try platforms they would not have been comfortable using in previous years…

Five Hyperlocal Startups to Watch

At the Street Fight Summit on Tuesday afternoon, startup investor and mentor Laurel Touby quizzed five founders about their plans for world domination and developing a viable business model to support it. Here’s what we learned…

Alignable Growing a Social Network for Small Businesses

Founded by the co-founders of Constant Contact and Invisalign, Alignable allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby and business owners in similar industries across the country. Think Nextdoor — but with worried store owners instead of overbearing parents.