All brands and retailers are competing against each other for sales this holiday season, and the surge in e-commerce has favored big retailers like Amazon, Walmart, and Target thanks to accessibility, convenience, and marketing dollars. Local businesses, which previously thrived on outpacing big brands with superior in-person customer service, are now being pushed to adapt to the new consumer, one who spends less time browsing a retail location and more time scrolling online.
Yelp today introduced a new, comprehensive solution for restaurants to manage their front-of-house operations. With online searches for takeout remaining above pre-pandemic levels, the new Yelp Guest Manager is being billed as a comprehensive solution that brings together many of the digital tools restaurants have been using to manage digital ordering, reservations, takeout, guest loyalty, and table management.
Fisherman is pioneering what CEO and co-founder Ameet Kallarackal calls the “no-effort Web.” Beginning with a focus on restaurants, which still make up about 90% of its customer base, Fisherman is aiming to be the simplest, most automatic option available for small business owners and operators to create websites. The company claims to get the job done in just two minutes and typically has a website ready for a potential customer, often based purely on the business’ name and address, before approaching them.
Small business leaders are increasingly reimagining the workplace as they consider how to best blend in-office and virtual work.
Like the consequences of the shutdowns, the recovery is far from uniform. Booming growth, bull markets, crypto surges—these have little relevance to the real-world health of our economy. A decade of “roaring 20s” celebration is possible, but it’s not here yet. If the needs of the smallest firms are not perfectly aligned with the needs of the largest, their recovery won’t be, either.
For small and local companies, establishing a strong social media presence is a key factor for success. Here are eight steps to effectively sculpt that presence.
Feeling overwhelmed by the apparent complexity of data privacy laws is understandable. But these issues are experienced by marketers throughout the country, and there are many resources available to help your business become compliant.
This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of February, and you can see the rest of the series here. One positive phenomenon of the Covid era has been accelerated digital transformation in traditional sectors. This could be a blessing in disguise, as sectors like retail could […]
From a big-picture perspective, innovative tech providers are recognizing that SMBs don’t need all the bells and whistles that may come with an enterprise solution. They need tech that solves critical everyday problems that are common across the local landscape.
One of the emerging technologies driving innovation amid Covid is AR. For example, its ability to add real-life interactivity to e-commerce gained traction in 2020. This could extend to a post-Covid world of “touchless” retail for in-aisle virtual product interaction.
Small businesses have had to squeeze every bit of value out of their operations in the past year and are quickly realizing the importance of knowing their customers. Luckily, collecting and taking action on data doesn’t have to mean learning an entirely new skill set.
Rather, it can be as simple as using the information that you already have, or could easily access, to improve the things that you’re already doing.
For those independent businesses that made the leap to order-ahead tech, the financial rewards in 2020 were significant. According to data from Odeko, coffee shops using order-ahead marketplaces prior to Covid-19 saw a net increase in customers with little-to-no drop-off in existing customers this year.
We review the top mobile ordering platforms for coffeeshops.
A secure company email account is just as important for small and medium-sized businesses as it is for large enterprises. More often than not, it’s email-based breaches at Fortune 500 companies making the news, but SMBs are targeted by email threats just as often, if not more.
Because of the enormous spike in online transactions, there are more ways for customers to shop than ever before, creating new opportunities for small businesses to connect with core segments and personalize messaging with data-based insights grounded in historical trends and real-time behaviors. The ability to target individuals based on where they have previously been is tremendously valuable as consumer behavior has been required to adjust to ever-changing guidelines at the state/city and local level.
Understanding the journey from a lead to a customer is critical, and with most online shoppers needing some form of customer support before they complete a purchase, implementing CRM as a small business should be a goal early on. With that in mind, let’s discuss a few tips small businesses can use for CRM implementation.
As local businesses and SMBs adjust to their new realities, digital transformation initiatives have surged — namely in the form of pivoting to e-commerce selling and delivery models. Why? It’s no secret that online sales have taken the lead across the business landscape during Covid-19, and that is likely to continue.
Snap continues to make moves in local commerce. Historic steps include geo-filters, while more recent activity includes Local Lenses and business listings in Snap Map. These features are notable on their own, but they get more interesting when you view them together and extrapolate to Snap’s local road map.
For example, Snap has more 13-34-year-olds active than any other channel, including Facebook and Instagram. This essentially means Snap can offer SMBs incremental and non-duplicated reach to an attractive audience.
As the pandemic continues, consumers are shifting their expectations of brands as well. They don’t just want coupons in their email anymore, they expect an intuitive browsing and checkout process, accurate inventory and out-of-stock notifications, curbside delivery, and fast shipping.
E-commerce is already a must-have, and small businesses who understand this and take steps to offer their customers a way to buy online will create a memorable experience, more long-term loyalty, and ultimately more sales this holiday season.