Yelp Guest Manager

Yelp Introduces Guest Manager, A Front-of-House Operations Tool for Restaurants

Yelp today introduced a new, comprehensive solution for restaurants to manage their front-of-house operations. With online searches for takeout remaining above pre-pandemic levels, the new Yelp Guest Manager is being billed as a comprehensive solution that brings together many of the digital tools restaurants have been using to manage digital ordering, reservations, takeout, guest loyalty, and table management.

Fisherman Pioneers the No-Effort Web for Small Businesses

Fisherman is pioneering what CEO and co-founder Ameet Kallarackal calls the “no-effort Web.” Beginning with a focus on restaurants, which still make up about 90% of its customer base, Fisherman is aiming to be the simplest, most automatic option available for small business owners and operators to create websites. The company claims to get the job done in just two minutes and typically has a website ready for a potential customer, often based purely on the business’ name and address, before approaching them.

The Work-From-Home Revolution and What It Means for SMBs

Small business leaders are increasingly reimagining the workplace as they consider how to best blend in-office and virtual work.

Don’t Call It a Recovery Yet: Small Business Growth Still Lags

Like the consequences of the shutdowns, the recovery is far from uniform. Booming growth, bull markets, crypto surges—these have little relevance to the real-world health of our economy. A decade of “roaring 20s” celebration is possible, but it’s not here yet. If the needs of the smallest firms are not perfectly aligned with the needs of the largest, their recovery won’t be, either.

8 Steps To Effectively Promote Your Local Business on Social Media

For small and local companies, establishing a strong social media presence is a key factor for success. Here are eight steps to effectively sculpt that presence.

Growing Your Local Business While Keeping Consumer Privacy Top of Mind

Feeling overwhelmed by the apparent complexity of data privacy laws is understandable. But these issues are experienced by marketers throughout the country, and there are many resources available to help your business become compliant.

How Will Retail Redefine Itself in the ’20s?

This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of February, and you can see the rest of the series here.  One positive phenomenon of the Covid era has been accelerated digital transformation in traditional sectors. This could be a blessing in disguise, as sectors like retail could […]

3 Ways SMBs Can Beat Competitors With Tech in 2021

As Salesforce CEO Marc Benioff recently put it, digital experiences are no longer nice-to-have features but need-to-have services for all businesses. Let’s look at three important ways SMBs can meet this new digital imperative head on in 2021 while beating competitors down the street.

Reflections on 2020 in Local: Innovation by Necessity

From a big-picture perspective, innovative tech providers are recognizing that SMBs don’t need all the bells and whistles that may come with an enterprise solution. They need tech that solves critical everyday problems that are common across the local landscape. 

Can Immersive Marketing Boost Local Businesses?

One of the emerging technologies driving innovation amid Covid is AR. For example, its ability to add real-life interactivity to e-commerce gained traction in 2020. This could extend to a post-Covid world of “touchless” retail for in-aisle virtual product interaction.

How SMBs Capitalize on Customer Data

Small businesses have had to squeeze every bit of value out of their operations in the past year and are quickly realizing the importance of knowing their customers. Luckily, collecting and taking action on data doesn’t have to mean learning an entirely new skill set. 

Rather, it can be as simple as using the information that you already have, or could easily access, to improve the things that you’re already doing.

5 Mobile Ordering Platforms for Independent Coffee Shops

For those independent businesses that made the leap to order-ahead tech, the financial rewards in 2020 were significant. According to data from Odeko, coffee shops using order-ahead marketplaces prior to Covid-19 saw a net increase in customers with little-to-no drop-off in existing customers this year.

We review the top mobile ordering platforms for coffeeshops.

Email Security for Small Businesses

A secure company email account is just as important for small and medium-sized businesses as it is for large enterprises. More often than not, it’s email-based breaches at Fortune 500 companies making the news, but SMBs are targeted by email threats just as often, if not more.

Locating Holiday Success for Small Businesses

Because of the enormous spike in online transactions, there are more ways for customers to shop than ever before, creating new opportunities for small businesses to connect with core segments and personalize messaging with data-based insights grounded in historical trends and real-time behaviors. The ability to target individuals based on where they have previously been is tremendously valuable as consumer behavior has been required to adjust to ever-changing guidelines at the state/city and local level. 

How to Attract and Retain Current Customers With CRM Software as a Small Business

Understanding the journey from a lead to a customer is critical, and with most online shoppers needing some form of customer support before they complete a purchase, implementing CRM as a small business should be a goal early on. With that in mind, let’s discuss a few tips small businesses can use for CRM implementation. 

Accelerated Digital Transformation Levels Playing Field for Local Businesses

As local businesses and SMBs adjust to their new realities, digital transformation initiatives have surged — namely in the form of pivoting to e-commerce selling and delivery models. Why? It’s no secret that online sales have taken the lead across the business landscape during Covid-19, and that is likely to continue. 

What’s Snapchat’s Local Play?

Snap continues to make moves in local commerce. Historic steps include geo-filters, while more recent activity includes Local Lenses and business listings in Snap Map. These features are notable on their own, but they get more interesting when you view them together and extrapolate to Snap’s local road map.

For example, Snap has more 13-34-year-olds active than any other channel, including Facebook and Instagram. This essentially means Snap can offer SMBs incremental and non-duplicated reach to an attractive audience.

Social Media is Not Enough: 3 Reasons Why Websites are a Must for Businesses

During the Covid era, the value of a website has increased exponentially. According to a recent survey, 82% of US small business owners find their website to be an essential part of their businesses’ success, and 54% reported a boost in website traffic since the beginning of quarantines.

Whether you’re a small business owner or someone with an idea, developing a website as your home base is beneficial to growing your customer base and online brand. Here’s why.

How Small Businesses Can Conquer E-Commerce for the Holidays

As the pandemic continues, consumers are shifting their expectations of brands as well. They don’t just want coupons in their email anymore, they expect an intuitive browsing and checkout process, accurate inventory and out-of-stock notifications, curbside delivery, and fast shipping.

E-commerce is already a must-have, and small businesses who understand this and take steps to offer their customers a way to buy online will create a memorable experience, more long-term loyalty, and ultimately more sales this holiday season.

Local Businesses’ Newest Competitive Edge: Distribution and Delivery Data

To continue delivering products and services to their local communities safely — no matter the fluctuating restrictions — businesses are offering order-ahead, curbside pickup, touchless payments, and sophisticated delivery options, whether through their own operations or through third-party providers such as GrubHub and DoorDash. These flexible distribution options not only help drive continued momentum, they also create a myriad of new valuable customer data points that must be captured and incorporated into rapidly evolving customer engagement strategies.