SMBs | Street Fight

3 Tips for Managing Local Services Ads

Joy Hawkins

3 Tips for Managing Local Services Ads

Google expanded Local Services ads to the San Diego area in November 2016 and has been rapidly expanding this platform across different verticals and markets in the USA over the last two years. If you’re considering running Local Services ads, here are three things to know before getting started.

Facebook Takes a Stab at Local—Again

David Mihm and Mike Blumenthal

Facebook Takes a Stab at Local—Again

“As it stands, Facebook’s latest local effort is of academic interest but hardly seems a reason for businesses to actively re-engage with the free side of the social giant’s features. From a competitive viewpoint, it hardly seems the stuff of legend needed to take on the current local search hegemon, Google,” Mike Blumenthal tells David Mihm in their latest biweekly column.

How the End of Network Neutrality Could Affect SMBs and the Public Interest

Peter Krasilovsky

How the End of Network Neutrality Could Affect SMBs and the Public Interest

For many years, the government’s assessment of the public interest was to encourage Web access to all. The current FCC, however, contends that this position is better met by eliminating the net neutrality rules — that SMBs will be able to have a variety of ISP options based on their actual needs with the end of the net neutrality rules.

Empyr Partners with Vendasta to Expand Its SMB Reach

Joao-Pierre Ruth

Empyr Partners with Vendasta to Expand Its SMB Reach

Online-to-offline marketing platform Empyr has announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.

Sponsored Content: Using Your Website as a Customer Engagement Tool

Todd Renard - Vivial

Sponsored Content: Using Your Website as a Customer Engagement Tool

Websites remain a foundational marketing element for companies of all sizes and they are likely the “home base” for customers finding the detailed information they desire as well as the basics, like store hours, contact information, product details and links to social channels. While on the surface it may seem like websites are the opposite of engaging—static, one-size-fits-all, impersonal—the fact is with a little bit of strategy, businesses can create a website that provides customers with a truly engaging experience with clear calls to action as part of the customer’s journey.

Selling to SMBs: AIDA and The Conversion Zone

Eric Groves

Selling to SMBs: AIDA and The Conversion Zone

I’m often asked by entrepreneurs and venture capitalists alike to talk about what changes throughout the course of the “bell curve ride” in selling to small and medium-sized businesses — and how organizations need to adapt at each stage in order to ensure continued success. Here’s the best way I can explain how it all works.

How Much Do You Know About Your SMB Customers?

The Editors

How Much Do You Know About Your SMB Customers?

They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result? The Local Merchant Report…

For Small Businesses, the Tide Is Turning

Noah Elkin

For Small Businesses, the Tide Is Turning

With a high percentage of retail consumer spending occurring in the last six weeks of the year, the fourth quarter is a good time to take the temperature of business owners. Recent surveys from Thumbtack and Yelp indicate an overall positive outlook heading into 2016.

In Local Marketing, ‘Obsolete’ Is All Relative

Rafi Cohen

In Local Marketing, ‘Obsolete’ Is All Relative

The pace of innovation is such that many new technologies are deemed “obsolete” before small business owners get the chance to fully understand them, let alone implement them in their business. Many feel left behind the curve as a result. But obsolete is not an absolute condition when it comes to marketing techniques. Where marketing tactics and technologies are underutilized, potential for competitive gains still exists.

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

Matt Matergia

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

The future of SMB marketing solutions isn’t do-it-yourself, do-it-for-me, or even do-it-with-me. Rather, it lies in a new go-to-market model called “do nothing” that combines context, content, software, and automation into solutions that are low-cost, have next to no barriers to entry, and require little in the way of learning or doing from customers.