How Wearables Are Changing Perceptions About Location Privacy

While firms that collect location data through mobile apps were once viewed as pariahs, a shift in attitudes has more consumers turning on location services for apps and taking advantage of the benefits that sharing this data can bring. Behind the changing attitude is a growing interest in wearables.

5 Ways Brands Are Using Wearables to Create Unique Marketing Moments

More than 250 million wearables are predicted to be in use by 2018. This presents an incredible opportunity for marketers looking to reach consumers not just based on their locations, but also based on their activity levels and personal interests. Here are five strategies that brand marketers are using.

The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables and TV

If there is a specifically local business implication to the new products and services, it lies in this deeper level of integration with a more mobile world, where the nimbleness of apps (think computing lite) gives everyone the ability to customize and communicate on the fly.

How Local Marketers Can Harness the Internet of Things

The Internet of Things (IoT) is rapidly finding its way into more and more aspects of our lives — and that’s good news for local marketers. This evolving market is expected to grow to $1.7 trillion by 2020.

6 Ways Wearables Will Enhance the Shopping Experience

In order to take full advantage of the data that wearables provide, businesses need to give consumers a reason to share. Here are six examples of ways that wearables can be leveraged to enhance the shopping experience for customers at brick-and-mortar stores.

Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…

Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)… Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)… Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)…

Street Fight Daily: Nokia’s Map Auction Heats Up, GrubHub Looks Beyond Restaurants

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Joins Baidu as Nokia’s Maps Unit Draws Multiple Bidders (Bloomberg)… GrubHub Looks Beyond the Sit-Down Restaurant for Growth (Wall Street Journal)… New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement (MediaPost)…

How Brick-and-Mortar Brands are Using the Apple Watch

The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially important for local tech….

Street Fight Daily: Foursquare’s New Sales Force, Consolidation at the Counter

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Beefs Up Sales Team (MediaPost)… Bigcommerce Set to Make First Acquisition as Rival Shopify Preps for IPO (Recode)… Apple Maps Now Using Wikipedia, YellowPages Group of Canada & Dianping As Data Sources (Apple Maps Marketing)…

Street Fight Daily: Inside Apple Watch, Uber’s Growth Numbers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple’s New Watch: Here’s What Matters for Local (Street Fight)… Uber Gives Sneak Peak Into Growth (USA Today)… Just 20 Percent Of Retail Consumers Want Location Divulged (Mobile Marketer)…

Apple’s New Watch: Here’s What Matters for Local

Here, we take a look at some of the potential impact of the Apple Watch on the local technology industry, and breakdown some unexpected, yet potentially important, other announcements made during the company’s busy news conference Monday.

Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAd Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…

Street Fight Daily: Lyft Eyes Big New Round, Groupon Sells Beacons

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Ride-Hailing Service Lyft Is Said to Be in Talks to Raise $250 Million (New York Times)… Expedia Buying Orbitz for $1.6 Billion (Skift)… Online-To-Offline Metrics Increasingly Available, Important To Marketers (Search Engine Land)…

Street Fight Daily: Google Plans Uber Competitor, Layoffs at eBay and PayPal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Google Is Developing Its Own Uber Competitor (Bloomberg)… Big Layoffs Begin at eBay and PayPal (Recode)… Analyst Gordon Borrell Sees Local Digital Ads Soaring In 2015, But Not For Newspapers (Poynter)…

LBMA Podcast: TapSense for Apple Watch, Canopy Labs Founder

On the show: WiFi Aware; The RealTalk app; GM’s At Your Service; Robots invade Lowe’s; Jawbone wants corporations to move more; VoucherPages launches an app; Yummly + Instacart = 1 hour ingredient delivery; Skyhook partners with FiLIP Technologies; 3D maps of ski hills…

Street Fight Daily: Zomato Buys Urbanspoon, Ford Opens Dashboard

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyZomato Food Portal Buys Urbanspoon to Expand in U.S. (Businessweek)… With Applink 3.0, Ford Lets You Choose Your Navigation App (GigaOm)… 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective (Street Fight)…

Marsh Supermarkets Brings Beacon Messaging to Apple Watch

Marsh Supermarkets is working with InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to their shoppers wrists. Shoppers can decide whether or not to receive push notifications upon entering the store…

Street Fight Daily: Apple Watch’s Hyperlocal Ads, GM Eyes Local Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple Watch Will Deliver ‘Hyper-Local’ Ads On Your Wrist (Business Insider)… GM Turning Its Cars Into Rolling (Local) Search Engines (Search Engine Land)… Secret Wants To Be The Stream Of Consciousness For Live Events, Starting With CES (TechCrunch)…