Centro Teams with CannaVu to Bring Geo-Targeting to Cannabis and Normalize the Sector

Centro develops enterprise-class software for digital advertising organizations. CannaVu operates an ad exchange for cannabis and CBD marketers. Together, these two companies are working to change the way cannabis brands advertise online and break down the barriers that have slowed industry growth.

At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

Frankly Launches Audience Targeting Platform for Local Sales Teams

Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.

6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Here are six strategies that small and medium-sized businesses can use to take full advantage of programmatic buying.

Street Fight Daily: Handy Eyes Homejoy, Amazon Delivers From Local Stores

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Handy In Talks To Acquire Homejoy As Home Service Startups Consolidate (TechCrunch)… Amazon Now Delivers Food From Local Stores In Under One Hour As Prime Now Expands (GeekWire)… Mobilegeddon A Month Later: Small Business Study Shows…. Nothing Happened (Search Engine Land)…

Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

The veteran media management firm has rolled out a new demand-side platform that brings together its core desktop private exchanges with SiteScout, the mobile DSP that the company acquired in 2013.

New Hires and Openings at Ballantine Digital, Linkdex, Centro, and Time Warner

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Linkdex, Gannett, VendAsta, MOGL and LocalVox…

As Programmatic Buying Gains Steam, Centro Snaps Up SiteScout for $40 Million

The ad tech company that develops media management software for advertisers has acquired a self-serve advertising platform. The move comes as programmatic ad buying continues to grow in the digital advertising space….

Street Fight Daily: ZocDoc Opens $55M In Debt, Centro Expands To Mobile

A roundup of today’s big stories in hyperlocal content, commerce, and technology

Doctor Appointment Booking Site ZocDoc Opens Up $55 Million In New Convertible Debt (GigaOm)… Centro Expands Locally Focused ‘Brand Exchange’ To Mobile, Tablet Inventory (AdExchanger)… Report: Hyperlocals Can Bridge Gap Between Larger Organizations And Public (Journalism.co.uk)…

Street Fight Daily: Desktop Local Search Drops, Print YP Death Watch

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 (Search Engine Land)… Annual Print YP Death Watch (Blumenthals)… The Yext Big Thing (Crain’s New York Business)…