Local Corporation | Street Fight

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

The Editors

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…

Study: More Local Shoppers Using Mobile Devices for Retail Purchases

Steven Jacobs

Study: More Local Shoppers Using Mobile Devices for Retail Purchases

As mobile devices become smarter, consumers are turning to their devices for more than last-minute directions and simple searches. A new study from Local Corporation finds that the the smartphone, once thought of as a place where consumers went for quick bits of information, is moving deeper into the decision cycle, playing a larger role in more in depth research, once associated with with tablet behavior…

Street Fight Daily: Patch To Close Sites, GateHouse Files For Chapter 11

The Editors

Street Fight Daily: Patch To Close Sites, GateHouse Files For Chapter 11

A roundup of today’s big stories in hyperlocal content, commerce, and technologyMemo: ‘Regretfully, A Number of Patches Will Have To Be Closed (Romenesko)… GateHouse Files for Chapter 11 Bankruptcy Protection (Wall Street Journal)… The NSA Refuses To Deny That It Collected The Location Data Of U.S. Phone Calls (TechCrunch)…

Local Corp CEO: Mobile Is a Type of Traffic, Not a Type of Product

Isa Jones

Local Corp CEO: Mobile Is a Type of Traffic, Not a Type of Product

Street Fight recently caught up with Local Corporation CEO Heath Clarke, who has helmed the company since 2001 — several lifetimes ago in Internet years. He talked about the company’s position in the hyperlocal ecosystem, the growing importance of mobile for SMBs and the future of daily deals as a category…

Local Corp. Survey: SMBs ‘Cautiously Optimistic’

Isa Jones

Local Corp. Survey: SMBs ‘Cautiously Optimistic’

A new survey released by Local Corporation has found that 92% of small business owners are influenced by the national economy. In recent months, 46% have considered raising prices, while 40% have considered cutting back on marketing. Local Corporation CEO Heath Clarke says the uncertain economic climate has focused SMBs on getting the most ROI for their marketing dollars.