Street Culture: Booker CEO on Interviewing for Fit and Creating Company Values

“When I interview, I’m interviewing for fit. Skills and competency and willingness to learn, those all come after fit,” McCarter said.

Street Fight Daily: Facebook’s 40M SMBs, Secret Shuts Down

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Says There Are Now 40M Active Small Business Pages (TechCrunch)… A Founder of Secret, the Anonymous Social App, Is Shutting It Down (New York Times)… Retailers Too Focused on ‘Hyped’ Tools (RetailDive)…

Yelp Learns the Hard Way: Small Talk Matters When Selling to SMBs

Yelp is off to a rocky start in 2015. Sluggish user growth and a botched sales reorganizations led to a massive sell-off Wednesday evening.

GrubHub CEO Thinks Data — Not Content — Is the Future of Restaurant Discovery

Investors sold off shares of GrubHub Thursday on slimmer profits, but the rest of the metrics look solid. Meanwhile, CEO Matt Maloney says the company wants to put its data about hundreds of millions of orders to work to help pick your next meal.

The Secret to Nextdoor’s Billion-Dollar Valuation: Friction

By making the on-boarding process more difficult, Nextdoor was able to ensure the local social network had a quality that was much more important, says Dan Clancy, VP of product and engineering.

5 Predictive Analytics Tools for SMBs

The idea of using predictive analytics for small business marketing is still in its infancy. But the market is growing as small business owners become more comfortable integrating these technologies into their business practices. Here are five vendors with predictive analytics tools that SMBs can use…

Street Fight Daily: Uber Plans Delivery Platform, Foursquare’s Brain Drain

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Quietly Testing A Massive Merchant Delivery Program (TechCrunch)… Foursquare Has a New Problem: Employees are Checking Out (Mashable)… Most Shoppers Happy to Share Location Data with Retailers, But Want More Regulation on How It is Used (Internet Retailing)…

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.

How Vendors Can Persuade SMBs to Adopt Mobile Payments

If hyperlocal vendors are going to continue growing their networks of merchants willing to accept mobile payments, they’re going to have to find ways to get small business owners excited about the concept. Here are nine strategies for doing just that…

Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences

This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]

Street Fight Daily: Pinterest Opens Up, Best Buy Embraces Apple Pay

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Woos Big Brands With Its New API (Recode)… Apple Pay Will Hit Best Buy Stores in 2015 (New York Times)… Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture (AdExchanger)…

Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big…

How Brick-and-Mortar Brands are Using the Apple Watch

The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially important for local tech….

Street Fight Daily: Foursquare’s New Sales Force, Consolidation at the Counter

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Beefs Up Sales Team (MediaPost)… Bigcommerce Set to Make First Acquisition as Rival Shopify Preps for IPO (Recode)… Apple Maps Now Using Wikipedia, YellowPages Group of Canada & Dianping As Data Sources (Apple Maps Marketing)…

Here’s How Reserve Plans to Make the Dinner Bill Disappear

We’ve become used to the ability to make restaurant reservations with the click of a mouse or the tap of a screen, but what if the service didn’t stop there? What if it was extended to ensuring that every aspect of your dining experience was just as smooth and simple as making the reservation?

Openings and New Hires at Dex, Block Communications and Verve

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Medallia, MultiView, Tiger Pistol, Degreed, and many more…

LBMA Podcast: Foursquare’s PinPoint, RetailNext, and Urban Airship

On the show: WatchQuest for your AppleWatch; Pay with your Jawbone if you have an American Express; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media’s #HelloGeo campaign…

Street Fight Daily: FTC Goes After Nomi, ClassPass Buys Fitmob

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Tracking Firm Nomi Gets FTC Wrist-Slap (AdAge)… ClassPass Works Out a Deal for Competitor Fitmob (Recode)… Google More Reviews Links Removed From Knowledge Panel (LocalU)…

3 Trends Marketers Need to Know About Location-based Advertising

Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry…

7 Strategies for Hyperlocal Companies Looking for Funding

In order to overcome those challenges and secure funding as a hyperlocal, founders must think strategically—and sometimes get creative, as well. Here are seven strategies for hyperlocals seeking funding, from executives who’ve been there before…