Location3 | Street Fight

#LDS15: Taking Programmatic Advertising Into the Real World

April Nowicki

#LDS15: Taking Programmatic Advertising Into the Real World

“Programmatic [advertising] is getting more complex in the ecosphere,” Andrew Beckman, CEO of Location3 Media said. “When you’re able to have the right messaging across all channels, and [the consumer] is moving around with their phone or searching from their desktop, I believe you’ll be able to attract that consumer into your store or purchase something within a specific local area.”

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

The Editors

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)… Google Search Tests “Chat” Button In Local Business Box (TechCrunch)… GoDaddy Takes Another Step To IPO (USA Today)…