#LDS15 | Street Fight

#LDS15: Taking Programmatic Advertising Into the Real World

April Nowicki

#LDS15: Taking Programmatic Advertising Into the Real World

“Programmatic [advertising] is getting more complex in the ecosphere,” Andrew Beckman, CEO of Location3 Media said. “When you’re able to have the right messaging across all channels, and [the consumer] is moving around with their phone or searching from their desktop, I believe you’ll be able to attract that consumer into your store or purchase something within a specific local area.”

#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers

April Nowicki

#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers

During a presentation at Street Fight’s Local Data Summit in Denver earlier this month, Cristobal von Walstrom, vice president of location intelligence at MasterCard Advisors, said that the company is adding information to a 10 petabyte database at a rate of 160,000 transactions per hour, which deliver a range of insights about the businesses where those transactions take place…

#LDS15 VIDEO: The Potential — And Pitfalls — Of Beacon Marketing

April Nowicki

#LDS15 VIDEO: The Potential — And Pitfalls — Of Beacon Marketing

It’s not just about the product or service anymore — retailers must support a positive shopper experience across different channels in order to compete. During a panel at Street Fight’s Local Data Summit in Denver, experts discussed the need to address a new consumer journey where consumers move fluently between the digital and physical worlds…

#LDS15 Gil Elbaz: Location Isn’t Just Where You Are

April Nowicki

#LDS15 Gil Elbaz: Location Isn’t Just Where You Are

“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”

Street Fight Daily: Investors Eye Craigslist Killers, Google’s New Insurance Site

The Editors

Street Fight Daily: Investors Eye Craigslist Killers, Google’s New Insurance Site

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInvestors Are Drooling Over Two New Craigslist Competitors. One Might Raise $100 Million (Recode)… Google Introduces Long-Anticipated Insurance Shopping Site (New York Times)… Researchers Can Work Out Your Location Based On Who You Talk To On Twitter (Business Insider)…

#LDS15 Why Payments Data Is the Next Goldmine for Retailers

April Nowicki

#LDS15 Why Payments Data Is the Next Goldmine for Retailers

What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has become a goldmine for some retailers. But many retailers either don’t collect it, or are not using it to its full potential…

#LDS15 Why Google Will Dominate Local Search for a Decade

April Nowicki

#LDS15 Why Google Will Dominate Local Search for a Decade

During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.

#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World

April Nowicki

#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World

“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

The Editors

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)… Google Search Tests “Chat” Button In Local Business Box (TechCrunch)… GoDaddy Takes Another Step To IPO (USA Today)…

How Local Found Itself on a Mound of Big Data

The Editors

How Local Found Itself on a Mound of Big Data

There is no question the hyperlocal era has brought with it a heady onslaught of data about consumer behavior and the way local businesses interact with their customers. But it’s not an easy road. There are real issues around sourcing and parsing the data; around finding the best strategies to put it to use…

As Offline Purchase Data Comes Online, Changes in Store for Local Marketing

Steven Jacobs

As Offline Purchase Data Comes Online, Changes in Store for Local Marketing

If exchange is the purpose of a marketplace, transaction data — information about who bought what from whom, and for how much — is its pulse. With 90% of transactions occurring offline, the growth of connected payments, and the subsequent ability for businesses and consumers to understand who’s buying what in the real-world, has deep implications not only for the local marketplace, but for the wider digital economy as well….