Programmatic Advertising | Street Fight

Street Fight Daily: Amazon Food Delivery Expanding to More Major Cities, Google Maps Goes Offline

The Editors

Street Fight Daily: Amazon Food Delivery Expanding to More Major Cities, Google Maps Goes Offline

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans to Roll Out Restaurant Delivery in Cities Across the Country (Recode)… Google Maps Is Adding Offline Navigation and Search (The Verge)… Brand Advertising in Programmatic Era Fattens Margins for Big E-tailers (Ad Age)…

5 Programmatic Ad Buying Platforms for SMBs

Stephanie Miles

5 Programmatic Ad Buying Platforms for SMBs

Programmatic buying has a reputation for being geared toward large-scale advertisers buying high volumes of impressions. But more vendors are developing programmatic solutions aimed directly at the SMB market. Here are five platforms that give smaller advertisers the ability to plan, buy, and target digital ads in real-time.

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

The Editors

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mystery Solved: Apple Vans gathering Next-Gen Maps Data, Grabbing Street View Storefronts and 3D images (9to5 Mac)… Google’s Other Mobile Payments Service: Hands Free at McDonald’s (Wall Street Journal)… Dave Morin Sells Path’s Social Networking And Messaging Services To Prevent The Rest Of The Path Ship From Sinking (Pando)…

#LDS15: Taking Programmatic Advertising Into the Real World

April Nowicki

#LDS15: Taking Programmatic Advertising Into the Real World

“Programmatic [advertising] is getting more complex in the ecosphere,” Andrew Beckman, CEO of Location3 Media said. “When you’re able to have the right messaging across all channels, and [the consumer] is moving around with their phone or searching from their desktop, I believe you’ll be able to attract that consumer into your store or purchase something within a specific local area.”

Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand

The Editors

Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

The Editors

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…