Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

A recent advertising report from the IAB found that U.S. interactive advertising revenues hit an all-time high of $42.8 billion in 2013, with digital exceeding broadcast television advertising revenues ($40.1 billion) for the first time ever. But some brands who are succeeding at hyperlocal are integrating legacy channels rather than eliminating them…

Street Fight Daily: Airbnb Clashes In Court, DeliveryHero Raises $85M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNew York’s Case Against Airbnb Is Argued in Albany (New York Times)… Delivery Hero Gobbles Another $85M To Fuel A Price War With Just-Eat (TechCrunch)… Facebook’s “Nearby Friends” Must Work Against the Historical Failure of People Discovery (GigaOm)…

Locable’s Aim: To Help Sites Build Community as a Brand

Locable is a network of 50 local and hyperlocal websites that shows its “partners” how to build community around their brand. It does this through an approach it calls “Main Street for the 21st Century.” In this recent Q & A with Street Fight, the company’s co-founder and CEO Brian Ostrovsky talks about what this approach means, and how community sites can position themselves for success…

6 Ways to Improve Business Operations Using Indoor Location Data

In many cases, indoor location analytics platforms take the guesswork out of operations management. Rather than guessing whether expensive in-store displays are increasing conversions, and wondering how dwell times influence sales, retailers can look at the data being spit out by their analytics platforms to find their answers. Here are six ways that businesses can use indoor location tools to improve in-store operations…

Street Fight Daily: Facebook Plans Mobile Ad Network, Apple Readies Payment Push

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Plans Mobile-Ad Network (Wall Street Journal)… Apple Interviewing Job Candidates for Mobile Payments Push (Recode)… Square Denies Report of Potential Sale (USA Today)…

xAd CEO: Small Businesses Still a ‘Huge, Huge Market’ for Ad Tech

Location marketing company xAd, which started as a search advertising firm five years ago, generated over $65 million in run-rate revenue by the end of last year, half of which came from small and medium-sized businesses. Street Fight recently caught up with the company’s chief executive Dipanshu Sharma to discuss the challenges in finding recurring revenue in mobile, how location can solve that problem, and where the money would come from to build a lasting local advertising company in mobile…

8 Tools to Send Messages to Shoppers Based on In-Store Movements

Forty-four percent of shoppers now say they’ve used their smartphones for product research while standing in a store’s aisles, which means marketers who fail to connect with customers through effective in-store messaging are losing out on engagement at a critical time in the buying process. Here are eight tools that merchants can use to send offers or promotions based on their customers’ real-time indoor movements…

Street Fight Daily: Square Discusses Sale, Facebook’s Local Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMobile-Payments Startup Square Discusses Possible Sale (Wall Street Journal)… Facebook ‘Nearby Friends’ Will Track Your Location History To Target You With Ads (TechCrunch)… TPG-Led Group Closes $450 Million Investment in Airbnb (Wall Street Journal)…

Putting Small Businesses on the (New) Google Map

Google Maps is a key resource that businesses can use to get more local searchers to discover them online. But can it also help them get more leads? The simple answer is yes, but it’s a not as easy as simply claiming a listing. It’s only by taking advantage of all that Google Maps has to offer — and then tracking how traffic from your maps listing converts into leads and customers — that you can see just how powerful accurate, optimized maps listings can be…

Niche Site CHARLIE Goes Big With Underwriter Le Creuset

After an initial stint doing publicity in the movie industry in Los Angeles, Caroline Nuttall migrated to Charleston, S.C., and fell “head over heels” for its “beauty and progressive culture.” She expressed her passion for the city by creating the local digital magazine CHARLIE, whose words, images and design capture the many faceted, old-new richness of her publication’s namesake. Here Nuttall tells Street Fight how she navigated CHARLIE to new revenue streams, including an underwriting partnership with national cookware maker Le Creuset.

Street Fight Daily: Facebook’s ‘Nearby Friends,’ Twitter Debuts App Promo Suite

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologynearby-friendsFacebook’s “Nearby Friends” Feature Aims for More Offline Connections (Recode)… Twitter’s New Ad Unit Is A Huge, Huge Deal. Here’s Why (Forbes)… Citymapper Just Got Off the Funding Bus and Is Now $10M Richer (VentureBeat)…

LBMA Podcast: Mahana’s Brian Menell and Richard Bagdonas

Top stories of the week include Quantum Dots, Apple, the Lego Movie, American Express, Amazon’s Dash, Tesco, Uber’s Rush, Breeze, Santa Monica’s Wellbeing Project, Traffle’s travel app and SmartMat.

Recent Studies Show Mobile’s Broadening Reach

The reports underline what we might call the inherently local nature of mobile search. Whether you are in a store contemplating a high-ticket purchase or downtown hoping to discover a new restaurant, the phone in your hand is your portal to timely and actionable information as well as marketing incentives that are increasingly likely to gain your attention…

Case Study: Frozen Yogurt Chain Integrates Payments Into Mobile App

No clear frontrunner has shown up in the mobile wallet space, and businesses like Orange Leaf Frozen Yogurt are tired of waiting for one to appear. Instead of utilizing an existing mobile payment platform, the frozen yogurt chain is rolling out its own mobile wallet as part of an update to its iPhone and Android app. When its mobile payments solution debuts this summer, Orange Leaf customers will be able to pay for purchases with their smartphones at the POS…

Street Fight Daily: LevelUp Eyes ‘Zero Interchange,’ Zuckerberg on Graph Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologylevelupLevelUp Thinks It Has Found A Way To Charge Merchants A 0% Credit Card Processing Fee (Business Insider)… Zuckerberg: Facebook Graph Search Is ‘A Five-Year Thing’ (SearchEngineLand)… Seamless Delivers Tips Agreement (WSJ)…

In Run-Up to IPO, Yodle Makes Its Bet on Local Marketing Automation

Last week, the Wall Street Journal reported that local marketing firm Yodle was shopping for banks to underwrite a potential public offering. In an interview with Street Fight, Court Cunningham, chief executive at Yodle, declined to comment on the reports, but talked about the the evolution of the small business marketing space, the rise of local marketing automation, and the subsequent push by these companies to bundle services into an integrated product…

Microsoft Research Project Tells You What a Neighborhood Is Thinking

HereHere, which launched earlier this year, profiles the 42 neighborhoods in New York City by collecting publicly available 311 data to reveal the most talked-about issues in the boroughs. By entering their zip code, a user can interact with an animated map displaying the neighborhood’s statuses, seeing updates like “delighted” or “uncomfortable.”

Street Fight Daily: Twitter Buys Gnip, Google Developing Microcamera Contact Lens

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologygnip_1x1Twitter Embraces Its Data and Buys Gnip (GigaOm)… Google’s Microcamera Contact Lens Is Coming to an Eyeball Near You (Time)… Seeking Growth, The Payments Industry Embraces New Technologies (TechCrunch)…

Facebook’s Levy: ‘No Singular Event’ Triggered Decline in Businesses’ Organic Reach

According to multiple reports, the social networking company has “slashed organic page reach,” reducing the number of users which can see a business’s photos, posts, and updates. In a wide ranging interview with Street Fight, Dan Levy, director of small business at Facebook, talks about the decline organic reach for businesses, the evolving relationship between marketer and consumer, and the company’s unique challenge of managing 25 million business clients…

7 Tools for Re-activating Dormant Customers

The cost of acquiring a new customer is five times higher than the cost to keep an existing one, which is one of the reasons why businesses of all sizes are beefing up their loyalty programs and using social media to keep fans engaged. But what about customers who’ve fallen off the bandwagon — those whose accounts have gone dormant after not coming in for a period of weeks or months?