Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.

Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many […]

Street Fight Daily: Square Secures Credit, GrubHub Shares Soar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare Secures Credit in ‘Low Hundreds of Millions’ (CNBC)… GrubHub Shares Surge in Debut (Wall Street Journal)… TPG Said Close to Airbnb Investment After Snags Resolved (Bloomberg)…

Assess Your Clients’ Local Search Competition in Three Quick Steps

Local SearchCongratulations! You’ve just signed that hard-to-land client that’s been in your sales pipeline for months. Now the hard (or, I think, the fun) work begins. Where can you deliver the most value for this hard-earned client, right from Day One?

LBMA Podcast: Facebook and Oculus, PayPal and Placed

Top stories of the week include Iconeme’s talking mannequins; Shyp shipped; Adtile’s kinetic ads for smart watches; AT&T shutting down its Alerts program; Pepsi’s unbelievable bus shelter; and Spacified’s matching service for pop-up store space.

Street Fight Daily: Amazon Tests Local Commerce, GrubHub Raises Pricing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyReport: Amazon to Expand Into Real-World Payments With New Amazon Local Commerce Business(Fierce Wireless)… GrubHub IPO Pricing Tops Estimate(Bloomberg)… Online Services Go Offline in China(Wall Street Journal)…

Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo

Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, restaurants, and nightlife venues when deciding whether to partner with the vendor on its 2014 mobile campaign. “As a brand, we are always investigating new and innovative ways to bring our programs to life,” Heineken brand manager Bram Reukers told Street Fight…

Alternative Press Expands Hyperlocal Network Into Suburban Philly

Mike Shapiro began his hyperlocal news network The Alternative Press in three suburban New Jersey communities — including his hometown of New Providence — in 2008. TAP has now expanded to 30 communities in the state and Shapiro has decided to cross over into Pennsylvania with a site in Lower Providence, in suburban Philadelphia’s Montgomery County….

Street Fight Daily: Just Eat Orders IPO, Lyft Raises $250M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyJust Eat Joins Parade of London Tech IPOs, with $2.44-Billion Market Cap (Wall Street Journal)… Lyft Raises $250 Million From Alibaba, Third Point and OthersNew York Times)… Jim Brady will leave Digital First Media(Poynter)…

Walmart.com VP: For Consumers, The Digital Divide Does Not Exist

In the war to win the digital consumer, Walmart is betting that an all-of-the-above strategy will win out. During a speech at AdAge Digital in New York Tuesday, Brian Monahan, vice president of marketing at Walmart.com, said that world’s largest retailer remained committed to its brick-and-mortar stores and is focused on using technology to bridge the company’s digital and physical assets…

Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyThe Newsonomics of Digital First Media’s Thunderdome Implosion (And Coming Sale) (Nieman Journalism Lab)… Tech Titans Are Vying to Be Your Pocketbook (New York Times)… TaskRabbit For Business Service Portal Quietly Disappears (TechCrunch)…

LivingSocial Sells Remaining Assets in Southeast Asia for $18.5M

Three months after selling its Korean deals business TicketMonster to Groupon, LivingSocial has divested the remainder of its assets in Southeast Asia. The company announced Tuesday afternoon that it has sold the its assets in Thailand, Malaysia, Indonesia, and the Philippines to iBuy, a Singapore-based ecommerce company, for $18..5 million dollars in cash.

With New Product, ReachLocal Looks to Turn the Corner on SEO

ReachLocalAmong the many cutting-edge innovations in local marketing, search engine optimization is getting to be old hat; in fact, its age and relative familiarity can result in a widespread lack of interest and dedication to using SEO as a primary marketing tool. But ReachLocal is looking to assert SEO’s continuing relevance and lasting power with its new product, ReachSEO…

Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives

Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions…

5 Platforms to Send Consumers Visit-Triggered Mobile Surveys

The customer satisfaction surveys that most people are used to seeing on tabletops and cash wraps are undergoing an upgrade as hyperlocal vendors add location-based features to aid in the data collection process. “Intercept-style” surveys can be sent to customers at key moments in the purchasing process, like when they arrive at a store or after they’ve made a purchase…

Street Fight Daily: More Departures Hit Clinkle, Square Accepts Bitcoin

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology
More Exec Departures Hit Payments Startup Clinkle (Recode)… Square’s Online Marketplace Starts Accepting Bitcoin(GigaOm)… Mobile Q&A App Jelly Now Lets You Ask Location-Based Questions Routed To Nearby Users (TechCrunch)…