5 Predictions for Mobile in 2021

Emerging mobile commerce data shows retail’s future hinges on our phones. While our industry was well aware of this trend before the pandemic, the acceleration stats are striking.

Tech and Brand Partnerships Point to a New Future of Mobile Shopping

In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.

At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

How Top Marketers Are Curating the In-Store Mobile Experience

With consumer behavior in place, and solutions making technology like beacons as simple as a media buy, mobile proximity is poised to become the fasting growing piece of mobile advertising in 2016. The brands that have tested and learned early on are in great position to scale up and reach their audiences this year.

Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company Tests Mobile Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Goldman Sachs: Online Advertising About to Be ‘Fundamentally Restructured’ by Apple, Google, and Facebook (Business Insider)… App Search Engine Quixey Now Taking a Crack at Mobile Ads (Recode)… Shopify Partners with U.S. Postal Service to Woo More Retailers (Reuters)…

Street Fight Daily: Amazon’s Local Ambition, The On-Demand Obsession

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyPredicting Amazon’s Secret Plans in Physical Retail (Recode)… On-Demand Beauty Apps Are on the Rise (Wall Street Journal)… Airbnb To Reveal Names Of 124 Hosts To New York’s Attorney General (Fortune)

Street Fight Daily: Square Reportedly Postpones IPO, Apple Brings iOS to the Car

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare IPO Postponed Indefinitely (Fox Business)… Apple to Bring iPhone Software to Cars (Wall Street Journal)… Google ‘Map Jacking’ is Rampant, a Threat to Public Safety (Komo News)…

Street Fight Daily: Ebay Sees Mobile Surge, Bing Adds Foursquare

A roundup of today’s big stories in hyperlocal content, commerce, and technology.EBay’s John Donahoe Seeing a “Staggering Surge” in Mobile Shopping (All Things D)… LocalResponse Teams Up With ShopLocal For In-Store Mobile Ads (TechCrunch)…