The Retail Fight Against Showrooming

If showrooming didn’t make brick-and-mortar retail obsolete, it’s definitely disrupting it for the better. The question is what brands need to do to survive and thrive through this transition. The answer lies in omnichannel marketing and sales, which is a many-pieced puzzle. Let’s explore what that means and why showrooming took off in the first place.

For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit

While many onlookers think that increased comparison shopping, faster and cheaper delivery options like drones, and the convenience of shopping at home equal doom for physical stores, the reality is that the economy (like the people behind it) is largely driven by the irrational.

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

Beacons to Shine a Light on Consumers’ Murky Path to Purchase

Retail activity this holiday season promises to be more omnichannel than ever, courtesy of the ever-present smartphone. That raises the stakes for retailers in terms of their preparedness and complicates their attribution metrics. With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology.

#SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been a consistent theme in recent years. But consumers have sent a clear message that the connected store can’t be about technology for technology’s sake. Smartphones’ increasingly central role in the shopping process, from research to purchase, makes them the logical link between connected shoppers and connected stores.

Street Fight Daily: Mobile Search Explodes, Facebook Ends the Free Ride

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyIn 2013 Mobile Search Exploded but the Dollars Haven’t Followed Suit (Yet) (Pando)… Facebook Is Ending the Free Ride (ValleyWag)… Foursquare CEO: Google and Yelp are ‘Incredibly Broken’ (VentureBeat)…

Street Fight Daily: Yahoo Launches Yelp Help, Retail’s Red Herring

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyYahoo Launches Yelp Help in Search to Better Battle Google: Here’s What It Looks Like (Recode)… New Data Suggests “Showrooming” on Amazon Might Not be Killing Physical Retail After All (Pando)… Google Tests Desktop-to-Mobile Retargeting With Brand Data (AdAge)…

Street Fight Daily: Apple Preps Mobile Payments, Starbucks Readies Order Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Apple Pushes Deeper Into Mobile Payments (Wall Street Journal)… Starbucks is Getting Ready to Let You Order Coffee Before You Get to the Store (Quartz)… Care.com, The ‘Amazon Of Caregiving Services’ Popped 43% On Its IPO Day (Business Insider)…

Street Fight Daily: Retailers Embrace Showrooming, Pinterest Pins Main Street

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Retailers Seek Partners in Social Networks (New York Times)… Pinterest Piques Interest On The High Street (Financial Times)… Surprise: Everyone Hates Working for the 22-Year-Old’s Mystery Startup (Gawker)…

Street Fight Daily: Seamless Eyes IPO, LivingSocial In 2014

A roundup of today’s big stories in hyperlocal content, commerce, and technologySeamless Eyeing IPO For 2014 (The Deal)… O’Shaughnessy: Ticket Monster Sale ‘Sets 2014 Up To Be Nothing Like 2013’ (Washington Business Journal)… Yelp CEO Jeremy Stoppelman Takes on Critics in Freewheeling Reddit AMA (Mashable)…

Street Fight Daily: Showrooming’s False Threat, Groupon ‘Designed’ For Mobile

A roundup of today’s big stories in hyperlocal content, commerce, and technologyShowrooming Is Not A Threat To Retailers’ Revenue (eConsultancy)… Groupon CEO: Our Deals Are ‘Designed For Mobile’ (CNBC)… OpenTable Is Hoping For A Second Helping (PandoDaily)…

Street Fight Daily: Leaf Raises $20 Million, AT&T Starts Selling Location Data

A roundup of today’s big stories in hyperlocal content, commerce, and technologySquare Competitor Leaf Scores $20 Million Investment From Payments Giant Heartland (AllThingsD)… AT&T Turns Its Data Into An Adaptive Intelligence Business (ZDNet)… “Showrooming” Is More About Research Than Price Comparison (PandoDaily)…

9 Ways Merchants Can Upgrade the In-Store Experience With Hyperlocal Tools

If brick-and-mortar retailers want to compete with e-commerce competitors, they have to make the in-store shopping experience better for their customers. Nearly half (48%) of shoppers surveyed by Cisco said they are currently using, or would like to use, a smartphone to shop while inside a store. Here are nine ideas for how retailers can tackle the issue from top executives in the field of hyperlocal marketing…

Forget ‘Showrooming’: 77% of Mobile Retail Shoppers Buy In-Store

According to a new study from xAd and Telmetrics, mobile now accounts for one third of all retail activity online with 98 million shoppers using a smartphone in their retail experience. And the vast majority of those mobile shoppers end up making purchases in-store – not on Amazon…

Street Fight Daily: Google Offers Head to Google+, GrubHub and Seamless Merger Rumors

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Offers Heading to Google+ (PCMag)… Grubless? Online Takeout Giants GrubHub And Seamless In Talks To Merge (TechCrunch)… LivingSocial Relying on Events to Make Up for Weaker Daily Deals Business (Washington Post)…

In Tomorrow’s Retail Universe, the Destination Is ‘You’

Based on clues we can see all around us, it is my belief that retail, as we’ve known it for at least the last two millennia, is coming to an end. It won’t end tomorrow or next week. In fact, it will likely take at least a decade or two. But it’s very clear to me that we are coming to a tipping point and data, processing power and connectedness lie at the center of it all…

Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Upgrades Its Google Places Dashboard With Google+ Local Integration (Search Engine Land)… SMG to Track How Mobile Ads Lead to In-store Visits (AdAge)… Local.com Launches Premium National-Local Ad Network (Screenwerk)…

Report: Blocking Access to Wi-Fi Could Hurt Retailers

Wi-fi connectivity may be starting to affect where consumers decide to shop, according to a new report by JiWire. The study, which surveyed users across the company’s ad-supported wi-fi network, found that one out of two mobile consumers are influenced by the availability of in-store wi-fi when deciding where to shop…

Street Fight Daily: AOL COO May Exit, Airbnb Expands Hyperlocal Contnent

A roundup of today’s big stories in hyperlocal content, commerce, and technology.COO Artie Minson Could Exit Aol, Patch Issues To Blame? (TechCrunch)… Airbnb’s Neighborhoods Program Expands With the Addition 93 Local Guides in 4 New Cities worldwide (The Next Web)… Foursquare CEO Looks Beyond Mobile Handsets: Anywhere There’s A Screen, We Want To Be On It (TechCrunch)…

Street Fight Daily: eBay’s Resurgence, Redbeacon Founder’s New Venture

A roundup of today’s big stories in hyperlocal content, commerce, and technology.eBay is Back! (Fortune)… Redbeacon Founder Launches MyTime, A Booking And Ecommerce Platform For Local Services And Open Appointments (TechCrunch)… Why Credit Card Companies Need Some Madison Avenue Style (ReadWrite)…