Local Marketing Shifts From Ads to Interactions to Requests

There’s a huge opportunity to aggregate potential leads across these siloed services in real time, and notify or proxy respond on behalf of local businesses so they can service leads immediately. In this online new paradigm, small business no longer needs to wait for their customers, they cherry-pick on demand…

Digital First Taps Nimble Commerce to Power National eCommerce

Digital First Media, which oversees the Denver-based MediaNews as well as the New York-based Journal Register Company, has inked a deal with Nimble Commerce to power an ecommerce initiative across the company’s 150 plus local sites. The deal will replace the media group’s largely fragmented ecommerce efforts with a single platform capable of launching daily deal and flash sales campaigns seamlessly across its media properties…

Study: Tablet Search Becoming Vital to Local Business

The 2012 Local Search Usage Study, a combined effort from from comScore, 15miles, and Localeze, found that “86% of tablet users made a purchase from their most recent tablet-based local search.” That is an impressively high number, especially combined with the fact that 64% of tablet users conduct searches on a weekly basis…

Street Fight Daily: 02.29.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Dennis Crowley: Every Map Should Have Foursquare Dots on It (Mashable)…

Hyperlocal News Sites Stay Away From Election Endorsements (OJR)…

Groupon Acquires Travel Search Company Uptake (AllThingsD)…

Seamless Rolls Out iPad App, Offers Glimpse into New Strategy

Delivery and takeout service Seamless is rolling out its first iPad app this morning, rounding off an eight-month rebranding process after food-service giant Aramark sold its majority stake in the company to Spectrum Equity Investors for $50 million in June. The application is a debut of sorts for Seamless’ revamped strategy, which aims to position the service farther up the purchase funnel…

What If Rupert Murdoch Tried to Out-Patch Patch

What if News Corporation decided to create its own version of Patch. Could the company that brings you Fox News also deliver the news from your block? And could it do the job better — and more profitably — than Patch has?

Street Fight Daily: 02.28.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Mobile App Growth, International Expansion Plans (Mashable)…

How This Month’s Google Search Changes Affect Local Businesses (ReadWriteWeb)…

Will an App for Broadcasting Our Future Locations Really Work? (Shiny Shiny)…

Do Consumers Really Want to Passively Share Their Location?

New location-sharing app Glassmap wants to transform how we view and utilize location — in a way that will likely raise privacy questions among consumers. One step beyond Foursquare’s “check-in,” the app allows users to passively broadcast their location to friends all the time…

Hearsay Social VP: Local Dramatically Increases Social Engagement

An estimated 60% of small and medium-sized business use Facebook, and spending by SMB’s on social media is set to increase sevenfold over the next four years. The issue, as far as the hyperlocal space is concerned, is getting national brands to engage locally, and enable them to do it at scale…

AP’s Meltwater Suit Illustrates Risks for Hyperlocal Aggregators

A new lawsuit filed by the Associated Press is a chilling reminder that hyperlocal publishers need to use discretion if they aggregate content created by other sites and publishers. When in doubt, hyperlocals should check with their counsel before using content of others…

Street Fight Daily: 02.27.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

3 Things Retailers Can Learn from Mom and Pop Facebook Stores (Mashable)…

Print is Dead! Long Live Print? (TechCrunch)…

Patch: We’re nothing like Main Street Connect (Jim Romenesko)…

Local Quotables: Mason, Sheetz, Evans and more

The best words about and around the hyperlocal industry.

Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.

Sharing Location For a Humanitarian Cause

In time of war and economic downturn, many turn to charities and the general public for help. But how can you find the help you need in today’s modern mobile world? Hyperlocal, of course!

PODCAST: This Week in Location-Based Marketing — Amex, Pressly

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s partnership with Amex on sponsored local tweets; mobile apps for civil engagement; the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign; and Glamour’s Shoppable Wall. Plus special guest Jeff Brenner, CEO of Pressly…

Street Fight Daily: 02.24.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

The Holy Grail of Rich Location Data Made Easy by Geoloqi (ReadWriteWeb)…

The Newsonomics of Hyperlocal’s Next Round: Patch, Digital First, and More (Nieman Lab)…

9 Ways B2Bs Can Excel With Location-Based Social Media (LunaMetrics)…

Hyperlocals Diverge on How to Mine Rich Lode of Digital Ads

Even though digital advertising is estimated to grow 40% by 2015, according to Pew, the research center said few major sites were capturing any share of this new cornucopia. If that’s the story with bigger sites, what, I wondered, was happening among the more than 3,000 hyperlocal news sites, which, by my estimate, reach 25 million people — a big chunk of the consumer market that advertisers covet…

Case Study: Boston Salon Uses Privy For Targeted Deals

At Pure Hair Design in Boston, co-owner Jenny Kisiel says twentysomethings, her target market, have come to expect huge bargains, thanks to daily deals. In an effort to attract this market while retaining strong sales margins, she has turned to Privy, a hyperlocal deal platform that businesses can use to create customized promotions that run on […]

Street Fight Daily: 02.23.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yelp: From Scrappy Startup to $100 Million IPO (Mashable)…

In Digital Shift, Ad Dollars ‘Evaporate’ (ScreenWerk)…

Loyalty Apps Get Real Results: Five to Watch (PC World)…

California Requires App Makers to Post Privacy Policies

The California Attorney General’s office has struck a deal with Apple, Google, Hewlett-Packard, Microsoft and Research in Motion in which the companies will require mobile app developers to post privacy policies. This means that many hyperlocal apps that use location data may be required to provide privacy information.

Lessons for Local Merchants in Hyperlocal Marketing White Paper

In “The Local Merchant” white paper, we talked to dozens of business owners to find out how they are using new hyperlocal channels such as daily deals, location-based services and hyperlocal sites to bring in new business at little or no cost — and turn them into lasting customers. The most successful strategies take these opportunities at more than face value, customizing them to suit their own business needs.