Street Fight Daily: 02.07.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Agrawal: Yelp Advertising Is a Rip-off for Small Advertisers (VentureBeat)…
Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal (TechCrunch)…
Facebook Is Bringing Ads to Mobile Apps (Mashable)…
Local Stores Become Showrooms for Online Buying
“Showrooming” refers to the act of using local stores as showrooms for more price-competitive online purchases. Retailers can get on the right side of this trend by beating Amazon at its own data-centric game. That means launching apps — or working with those that aggregate retail feeds, such as Milo — through which personal recommendations and incentives are offered to in-store buyers…
Hyperlocals Need to Protect Their Social Media Branding
Customer lists, brand names, and social media accounts are valuable assets for hyperlocal news publishers, and they should be protected like money. Publishers should put agreements in place to stipulate that any online accounts provided in connection with site business remain with the publisher upon termination of any relationship…
Street Fight Daily: 02.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Facebook’s IPO: The Good, the Bad and the (Local?) Future (BIA/Kelsey)…
Why Context Is King in the Future of Digital Marketing (Mashable)…
Gilt Groupe Snags New Chief Marketing Officer from JustFabulous (AllThingsD)…
Could Pinterest Follow Yelp Down the Local Path?
I am fairly certain that a class of local Pinters will begin to emerge who have followers and who specialize either in a city or a part of a city and, most likely, down to a specific specialty. And this will happen because Pinterest is an extension of blogging and tweeting, really. Lots of pins actually drive through to a blog post, in fact, so it’s already seen as a traffic augmentation vehicle. I see Pinterest getting integrated into social media dashboard tools that will make it easy for local merchants running Facebook pages to add a Pinterest stream to their arsenal.
Street Fight Daily: 02.03.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Mobile Ad Network Mojiva Reaches 1 Billion Devices (TechCrunch)…
Gilt City Gets New Look — Providers Members with Improved Shopping Experience (Daily Deal Media)…
Case Study: Sandwich Chain Becomes a Believer in the End of the Wallet
Mobile payments and loyalty program LevelUp provides Sebastians restaurant owner Mike Conley with far more customer information — like return rates and lifetime spending histories — than he could have ever gotten from a punch-card system. More than 2,200 customers are now using LevelUp to pay at his restaurant and Conley says customers who use the platform spend more per visit…
Street Fight Daily: 02.02.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong: Some Patches DID Turn Profitable in 2011 (Forbes)…
LivingSocial lost $558 million in 2011 (Washington Post)…
Luxury Flash Sales Sites Regroup After Layoffs (BetaBeat)…
Study Finds Local Online Ad Outlook Strong; Calls for Mobile Regulation
Marketers are becoming bullish about their current and future investment in local advertising, particularly in local online media, according to a study released this week by GMSLocal. However, members of Congress such as Rep. Edward Markey (D-Mass.) believe that the mobile technology that could drive such growth may need stricter regulation…
Street Fight Daily: 02.01.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook Set to IPO Today (New York Times)…
Shopkick Scored $110M for Partners in 2011 (GigaOm)…
Top Three Reasons NOT To Do a Local + Online Startup — And What To Do Instead) (Crash Dev)…
Location-Based Gaming for Fun — And Profit
With the rise of mobile, place-based games are being created to encourage people to engage in real world interaction — bringing real opportunity for local businesses and, more specifically, marketing.