Street Fight Daily: 05.10.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Foursquare and Google are joining forces to enable a trial of Foursquare checkins via near field communication (NFC). The test starts Tuesday at Google I/O, the annual developer conference in San Francisco. (Mashable)

LocalResponse takes the location data from other services and combines it with implicit location information, gathered from status updates, to create a marketing platform that lets companies target consumers wherever they are in real time. (GigaOm)

A new survey finds that half of U.K. teenagers don’t get the point of location-based services like Foursquare and Facebook Places, and those who do are too creeped out to use them. (Business Insider)

Gaming platform SCVNGR has partnered with American Express and Levi to create the first paperless daily deals couponing system. All you need to do to redeem the deal you’ve purchased through SCVNGR’s LevelUp is swipe your AmEx card at the register. (Daily Deal Media)

HomeElephant is a service and app that allows you to connect with your neighbors on a social level. Its primary purpose is to create a private social network for your neighborhood that allows residents to share relevant information. (Tuaw)

Online luxury goods retailer Gilt Groupe has raised $138 million from investors, including Japan’s Softbank Group and Goldman Sachs Group, valuing the company at $1 billion even though it has yet to turn a profit. (WSJ)

“(There’s) no question that there is overload,” said Rice University professor Utpal Dholakia, who compares the current rash of group coupon startups to the early days of the dot-com boom of the 1990s. (Today/MSNBC)

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