localresponse | Street Fight

5 Tools Brands Can Use to Create Socially Targeted Ads

Stephanie Miles

5 Tools Brands Can Use to Create Socially Targeted Ads

In a single day, a tech-savvy twenty-something might tweet about a yoga class, check-in at Target, ask friends on Facebook to recommend a local cafe, and post photos on Instagram from inside Whole Foods. Individually, these social media updates might not mean much. But collectively, they can be a useful tool for advertisers trying to get a deeper look inside the minds of their local customers. Here are five tools that merchants can use to create socially targeted ads…

Street Fight Daily: Facebook Adds Yext Data, DexOne Emerges from Bankruptcy

The Editors

Street Fight Daily: Facebook Adds Yext Data, DexOne Emerges from Bankruptcy

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook to Add Yext’s Business Data as It Touts Search Feature (Bloomberg Businessweek)… Dex, SuperMedia Close Merger and Emerge from Chapter 11 As Dex Media (Screenwerk)… Google Calls Reports that Google Now for iOS Srains Batteries “Incorrect” (TheNextWeb)…

Openings and New Hires at JiWire, UBL, Groupon, Booker, Telenav & More

Kelly Benish

Openings and New Hires at JiWire, UBL, Groupon, Booker, Telenav & More

JiWire gets a new CEO in a year of big executive changes; Groupon tries for third-time’s-a-charm COO; UBL staffs up; Living Social loses an exec; and LocalResponse brings on a new vice president of technology. And that’s just what’s highlighted in industry moves from this week. Plus, openings at LocalVox, Booker, Apple, Google, Twitter, Facebook, Telenav and more…

Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs

Steven Jacobs

Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs

A roundup of today’s big stories in hyperlocal content, commerce, and technology.EBay tests deals on services, takes on Groupon (Reuters)… Shrink To Grow: Citysearch And Urbanspoon Parent Company CityGrid Lays Off 15% Of Its Employees (TechCrunch)… DNAinfo, In Bid to Raise Profile Among Local Advertisers, Starts ‘Small Business Insider’ (Capital New York)…

JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands

Steven Jacobs

JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands

The company’s Q2 “Mobile Audience Insights Report” takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire’s director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”

Using Twitter as a Hyperlocal Media Utility

Patrick Kitano

Using Twitter as a Hyperlocal Media Utility

Although often associated with breaking news distribution, Twitter is more than a broadcast channel; it can facilitate the local B2B, B2C and C2C communication required for a truly active online bulletin board. The shared economy will work most efficiently with a communal media infrastructure that facilitates the messaging required to match transactional participants…

Street Fight Daily: Square Loyalty, LocalResponse Nears Profit

The Editors

Street Fight Daily: Square Loyalty, LocalResponse Nears Profit

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Square Gets Into the Loyalty Game with Digital Punch Cards (GigaOm)…

LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable (TechCrunch)…

On The Heels Of Its Funding, Yext Gets A New Interface And Review Monitoring (TechCrunch)…

5 Platforms for Tracking and Analyzing Customer Habits

Stephanie Miles

5 Platforms for Tracking and Analyzing Customer Habits

By analyzing check-in data, measuring customer engagement, and tracking overall sentiment on social networking and review sites, these firms help companies get a data-driven view into consumer habits — and ultimately identify their most valuable customers. Here are five platforms that merchants can use to track and analyze this latest wave of consumer information…

New LocalResponse Products Give Brands Instant Access

Noah Davis

New LocalResponse Products Give Brands Instant Access

Social advertising platform LocalResponse launched a host of products today that are designed to help brands and other marketers to respond to consumer intent in real-time. The company released an analytics and action platform for marketers, PRO Dashboard, and took two advertising products out of beta, Direct Response and Intent Retargeting…

LocalResponse Doubles Staff, Opens Midwest Office

Steven Jacobs

LocalResponse Doubles Staff, Opens Midwest Office

The advertising platform, which enables brands to engage with users around check-ins, is bulking up on personnel and expanding to Chicago in order to focus on Midwest sales.The company also announced that it will be expanding its platform reach in Q1 of 2012 by adding a display ad product as well as by offering larger brands and agencies a self-serve version of its service as a SaaS tool…

Street Fight Daily: 10.13.11

David Hirschman

Street Fight Daily: 10.13.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

The next update to Foursquare’s iPhone app includes a new feature called Radar, which pulls suggestions from the app’s Explore feature. Depending on your location, it might suggest a nearby restaurant, or remind you that the coffee shop on your to-do list is nearby. It will also tell you when your friends are meeting nearby. (TechCrunch)…

LocalResponse, a local marketing system that pushes targeted ads to users based on their check-ins, has raised $5 million. The money will go toward expanding the sales team and building out an enterprise version of the service for brands and agencies. (GigaOm)…

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

Stephanie Miles

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

The game dynamics of location-based services like SCVNGR aren’t just for consumers’ kicks. Fajitas & ‘Ritas proprietor Brad Fredericks in Boston, for one, has paired SCVNGR, as well as its spinoff service, LevelUp, with social advertising company LocalResponse to create a loyalty program that rewards customers for repeat visits. And if anyone’s counting, LevelUp is winning by at least a mile…

Street Fight Daily: 05.10.11

David Hirschman

Street Fight Daily: 05.10.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Foursquare and Google are joining forces to enable a trial of Foursquare checkins via near field communication (NFC). The test starts Tuesday at Google I/O, the annual developer conference in San Francisco. (Mashable)…

LocalResponse takes the location data from other services and combines it with implicit location information, gathered from status updates, to create a marketing platform that lets companies target consumers wherever they are in real time. (GigaOm)…

Street Fight Daily: 04.19.11

David Hirschman

Street Fight Daily: 04.19.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups

Groupon is buying Pelago, maker of local discovery app Whrrl, in a bid to improve its ability to bring together consumers and local discount offers. This could also mean a broader direction for Groupon as it looks to expand beyond daily deals to more mobile and personalized discounts. (GigaOm)…

LocalResponse is a “social advertising platform” that lets small businesses sift through the stream of public check-in and review data to see who their most loyal customers are, and send them coupons and messages on Twitter. (NYT/Bits)…

Foursquare has added a feature that will bring some context to your historical check-ins. Now, when users look back at their check-ins, they won’t see only their pictures, but also pictures taken by friends who were also checked in at the event. (ReadWriteWeb)…