Gilt Groupe | Street Fight

Street Fight Daily: Pinterest Prioritizes Search Advertising, Facebook’s Quiet New Yelp Competitor

The Editors

Street Fight Daily: Pinterest Prioritizes Search Advertising, Facebook’s Quiet New Yelp Competitor

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Narrows Ad Focus to Match Users’ Interest (Wall Street Journal)… Is ‘Facebook Professional Services’ Facebook’s Stealth Project to Beat Yelp? (Search Engine Land)… Storefront Fills a Growing Market for Short-Term Retail Spaces (Street Fight)…

Openings & New Hires at Retailigence, Square, Patch, PayPal and more…

Kelly Benish

Openings & New Hires at Retailigence, Square, Patch, PayPal and more…

PubMatic keeps up a hiring spree; the Keith Rabois is-he-or-isn’t-he saga is over, but he’s not the only Square loss; Retailigence has a LOT of jobs on offer; and things are a-changing’ at YP. Plus, former Martha Stewart Omnimedia doyenne Susan Lyne leaves her post in hyperlocal before she even really got started And if you’re working in sales, you won’t want to skip this lineup of listings…

As Content and Commerce Merge, Gilt Comes Out Ahead

Alex Salkever

As Content and Commerce Merge, Gilt Comes Out Ahead

Gilt Groupe gets that shopping and magazines (or what used to be magazines) are rapidly merging. Rather than make an nod to editorial with stupid puns and obnoxious copy (not naming names, but), Gilt took a different approach, hiring journalists or writers with expertise or knowledge in the field. And they gave those writers a mandate to create useful content that not only plugs the wares but also, equally, is useful and interesting…

Why TechStars’ Tisch Won’t Buy Your ‘Daily Deal’ Company

Steven Jacobs

Why TechStars’ Tisch Won’t Buy Your ‘Daily Deal’ Company

Investment interest in daily deal companies has been flat for some time, but the stigma attached to the “daily deal” has turned the classification into a scarlet letter for companies. Some of the negativity around the term is likely a consequence of the irregularities found in Groupon’s accounting. But the underlying shift stems from a simpler strategic shift in industry organization…

Gilt City’s City Unlisted: Merging Commerce and Content

Steven Jacobs

Gilt City’s City Unlisted: Merging Commerce and Content

Gilt City, the group-buying offshoot of luxury commerce brand Gilt Groupe, has — among other things — built its business on developing a strong editorial voice mostly through the selection and presentation of its offers. In May, however, the company launched an under-the-radar beta project called City Unlisted to experiment with an alternative approach to pairing content and commerce…

Street Fight Daily: 05.10.11

David Hirschman

Street Fight Daily: 05.10.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Foursquare and Google are joining forces to enable a trial of Foursquare checkins via near field communication (NFC). The test starts Tuesday at Google I/O, the annual developer conference in San Francisco. (Mashable)…

LocalResponse takes the location data from other services and combines it with implicit location information, gathered from status updates, to create a marketing platform that lets companies target consumers wherever they are in real time. (GigaOm)…