facebook places | Street Fight

As Facebook Readies IPO, Local Strategy Is in Focus

Steven Jacobs

As Facebook Readies IPO, Local Strategy Is in Focus

Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…

Case Study: Southwest Airlines’ Time Limits on LBS

Stephanie Miles

Case Study: Southwest Airlines’ Time Limits on LBS

Platforms like Foursquare and Facebook haven’t had any trouble attracting attention from national brands, but what’s the secret to attracting interest from these brands in lesser-known start-ups? According to Southwest Airlines emerging media specialist Christi McNeill, it all comes down to persistence, innovation, and a little bit of hand-holding…

Placing Facebook’s New Location Plans

Mike Boland

Placing Facebook’s New Location Plans

Almost exactly a year ago, Facebook Places launched with much fanfare and the requisite “______ Killer” claims. In this case, the proposed victim was Foursquare, having pioneered the check-in feature that was now central to Facebook’s new LBS play…

Facebook Replaces Places

The Editors

Facebook Replaces Places

Just a year after launching its location-based service, Places, which let people use their mobile devices to post their whereabouts to their profiles, Facebook is killing it off. FourSquare and its ilk shouldn’t be too psyched. While Places wasn’t a hit—did you use it?—Facebook is planning to include location features all over the, er, place. Users can add locations to photos and to their profiles, and do it from smartphone, desktop and everything in between. Considering that plenty of people are complaining about social networking overload, that’s smart

Street Fight Daily: 08.25.11

David Hirschman

Street Fight Daily: 08.25.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Amazon.com is rolling out its daily deals offerings in Manhattan and Brooklyn today. One thing AmazonLocal can do, which Groupon and other deals sites cannot, is promote still more deals on Amazon itself. (New York Times/Bits)…

Local news remains – oddly – one of the final frontiers not yet conquered under the Internet’s mighty dominion. But its time seems to be arriving, and experiments abound. (American Journalism Review)…

Street Fight Daily: 05.10.11

David Hirschman

Street Fight Daily: 05.10.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Foursquare and Google are joining forces to enable a trial of Foursquare checkins via near field communication (NFC). The test starts Tuesday at Google I/O, the annual developer conference in San Francisco. (Mashable)…

LocalResponse takes the location data from other services and combines it with implicit location information, gathered from status updates, to create a marketing platform that lets companies target consumers wherever they are in real time. (GigaOm)…