News & Analysis | Street Fight - Part 2

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

Joseph Zappa

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Getting More Sophisticated at Using Location Data… Google’s Answer to Header Bidding Is Now Generally Available… Instacart Raises Another $150 Million…

Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal

Joseph Zappa

Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Use of Mobile Payments Up 30%… Facebook Hasn’t Felt ‘Any Meaningful Impact’ As Result of Scandal… How NBC Is Giving Partners the Most Comprehensive Understanding of Their Ad Exposures…

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

Joseph Zappa

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Target Offer the First Voice-Activated Coupon on Google Assistant… Amazon Could Dominate Product Search Ads by 2020… LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future..

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

Kate Talerico

How Dunkin’ Thinks About Google Assistant Integration and the Future of Mobile Ordering

“Increasingly, brands are being judged by the experience they deliver as much as the product,” said Paul Murray, Dunkin’ brands director of digital experience. “This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it.”

Is Voice the Future of Local AR?

Mike Boland

Is Voice the Future of Local AR?

Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

Joseph Zappa

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Choosing Mar Tech Vendors Is Challenging for Marketers… Facebook Plans Crackdown on Ad Targeting by Email Without Consent… Amid Heightened Competition, Domino’s Mobile Game Offers Rewards Points..

As Amazon Preps Attribution Tool, Media Buyers Demand Greater ROI

Stephanie Miles

As Amazon Preps Attribution Tool, Media Buyers Demand Greater ROI

Amazon’s massive consumer audience and billions of touch points, coupled with its newly acquired brick-and-mortar presence, means the company’s ad services could be in a position to explode if it does a good enough job illustrating the influence its ad services have on driving online-to-offline or strictly online sales.

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

Joseph Zappa

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…

Street Fight Daily: Google Puts Mobile First, Facebook Cuts Out Third-Party Data Brokers

Joseph Zappa

Street Fight Daily: Google Puts Mobile First, Facebook Cuts Out Third-Party Data Brokers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Takes Another Big Step Toward a Mobile-First World… Facebook Is Cutting Third-Party Data Providers Out of Ad Targeting… Amazon Directly Hires Housekeepers to Conquer Local Services…

Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership

Joseph Zappa

Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Launches Ad Program to Connect Drivers & Small Businesses… Kohl’s CEO Says Company Is Doubling Down on Its Deal with the Devil… Snapchat Is Building the Same Kind of Data API That Got Facebook in Trouble…