News | Street Fight - Part 2

News

Google Hooks Up with Aisle411 to Map Stores

No Comments 30 June 2014 by

The company will partner with Walgreens to test an in-store service that helps shoppers navigate store aisles. Throughout the shopping experience, shoppers can be introduced to personalized coupons and other promotional offers, as well as rewards that can be accrued just by browsing...

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Movers & Shakers

Openings and New Hires at Facebook, 4INFO and WhitePages

No Comments 20 June 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, moves and new openings at Mobee, Turner Broadcasting, hibu, Angie's List, Signpost and more...

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What Booker’s New Partnership Says About GrubHub’s Future

No Comments 19 June 2014 by

Booker has announced a new partnership with Como to use the firm's technology to allow businesses to instantly generate a customized consumer-facing mobile application with full booking capability. The move offers an insight into how back-office software companies could undercut commerce companies like Grubhub...

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Street Fight Daily: Delivery Service Raises $44M, Uber Partners With ‘Transformers’

No Comments 17 June 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Investors Pour $44 Million Into Instacart as Google Is Forced to Take Notice (Recode)... Paramount Turns to Uber for ‘Transformers’ Promotion Pick Up (Variety)... In New Jersey, With $2 million From Knight, the Local News Lab Launches to Seek Revenue Models (Nieman Journalism Lab)...

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Street Fight Daily: Google Simplifies SMB Tools, Handbook Raises $30M

No Comments 12 June 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Google Streamlines Its Tools for Small Businesses (New York Times)... On-Demand Home Services Startup Handybook Raises $30M From Steve Case’s Revolution Growth (TechCrunch)... CBS to Sell CBS Outdoor Stake, Paving Way for Expansion at Outdoor Company (AdAge)...

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Street Fight Daily: Amazon Plans Local Marketplace, RadioShack’s Losses Deepen

1 Comment 11 June 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Amazon Plans Local Services Marketplace This Year (Reuters)... RadioShack Draws on Credit Line as Losses Deepen (Wall Street Journal)... Google to Buy Skybox Imaging for $500 Million (New York Times)...

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Placed Raises $10M to Help Mobile Advertisers Ditch Clicks

No Comments 10 June 2014 by

A hedge fund has led a $10 million series B investment in Placed, a location analytics firm that uses Nielsen-like panels to help advertisers measure the effectiveness of advertising in the physical world. The funding highlights the growing demand by stakeholders in the mobile marketing industry to move beyond the click-through-rate by measuring the performance of digital advertising offline...

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News

JiWire Rebrands as NinthDecimal to Focus on Data Business

No Comments 09 June 2014 by

JiWire has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the currency of online advertising...

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Movers & Shakers

Openings and New Hires at Dex Media, Connectivity, GoDaddy, and Hearst

No Comments 06 June 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, moves and new openings at hibu, Google, PlaceIQ, Advance Visibility and more ...

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News

Watch Out Yelp and Foursquare — Facebook Starts Flexing Its Local Muscles Again

No Comments 23 May 2014 by

During a presentation at Internet Week in New York on Thursday, Justin Moore, an engineering manager at Facebook, offered a full-throated pitch for the company’s local data initiatives. Moore, a former Foursquare engineer who joined Facebook in early 2012, says a team in the company’s New York office has spent the past two years turning the 32 billion pieces of location-tagged content, which have been created on the social network, into a sprawling database of places that spans the globe...

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