News & Analysis | Street Fight - Part 2

Report: 34% of Ad Impressions Placed on Low-Quality Sites

Stephanie Miles

Report: 34% of Ad Impressions Placed on Low-Quality Sites

Reputable brands have pushed back hard against having their ads appear alongside content that goes against their values—for example, advertising running alongside articles or videos about how to complete the Tide PODS challenge—but Gartner L2’s research shows that the pushback hasn’t been effective enough, and the industry still has work to do.

5 Things to Know About Amazon’s Fast-Growing Ad Biz

Joseph Zappa

5 Things to Know About Amazon’s Fast-Growing Ad Biz

Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance. 

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

Joseph Zappa

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…

Square Announces SDK, Opening Its Platform Directly to Developers for First Time

Joseph Zappa

Square Announces SDK, Opening Its Platform Directly to Developers for First Time

Recognizing and looking to capitalize on the fact that some businesses may have needs its own software does not exhaust, Square announced on Thursday the release of the Square Reader SDK, which will allow developers serving brands and SMBs around the world to redesign the check-out experience in exactly the right way for their specific businesses.

Cheetah Digital Acquires Stellar Loyalty

Joseph Zappa

Cheetah Digital Acquires Stellar Loyalty

The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

Joseph Zappa

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

Joseph Zappa

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…