News | Street Fight - Part 2

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Small business

SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media

No Comments 30 September 2014 by

A new report released by Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers. The report, which drew from a survey of over 2,000 small businesses, found that they now spend more than a quarter of their budgets on digital media with robust growth in the social media and mobile advertising sectors...

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Movers & Shakers

Openings and New Hires at YP, Hailo, Google, and LivingSocial

No Comments 26 September 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Advance Visibility, Hearst, Cross-Post, Placed and more...

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News

StreetFight_Skyhook_RCDE

Why Marketers Need to Consider Context — Not Just Audience

1 Comment 26 September 2014 by

In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences. ...

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News

LocalVox_Square_1100x1100

Yellow Pages Publisher Acquires LocalVox

1 Comment 23 September 2014 by

TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app for hyperlocal marketers from coast to coast...

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News

google

Five Lessons Google Learned About Selling to Small Businesses

1 Comment 23 September 2014 by

For Google, the shift to mobile presents an opportunity to learn from mistakes made during the desktop internet boom. James Croom, head of marketing for the project, has spent five years in the company’s small business team. He said Monday that the company's new Google My Business project builds on some learnings from the company’s Get Your Business Online effort launched in 2009 to drive business across the world to build websites...

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News

mobile phone user

Report: Online and Digital Ads to Reach 25% of Local Media Revenues in 2015

1 Comment 22 September 2014 by

Total local media revenues are expected to reach $139.3 billion next year, up from $137 billion this year, for a 1.6% growth rate, with digital and online advertising surpassing the one-quarter mark for the first time, according to BIA/Kelsey's 2015 U.S. Local Media Forecast. “Mobile and social are growing faster than imagined," said Mark Fratrik, the company's chief economist...

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News

Handybook Rebrands As Handy, Says It Grew 10x in Past 9 Months

1 Comment 16 September 2014 by

New York-based Handybook, which allows users to book pre-approved home service providers through a mobile app or website, is dropping the “book” from its name, rebranding as Handy to avoid confusion with — well — books. The company's chief executive Oisin Hanrahan believes the move will help the company develop the type of brand that has helped to propel Uber and Airbnb into multi-billion dollar companies.

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News

Macy’s Expands Shopkick Beacons to Stores Across the Country

No Comments 16 September 2014 by

Macy’s just made a big bet on beacons — the proximity messaging technology widely hailed as a key ingredient in the future of retail. The company says it plans to expand its partnership with the Silicon Valley-based Shopkick from a small pilot in the retailer's flagship stores in New York and San Francisco to a national roll out that will include over 4,000 beacons in Macy’s locations across the US.

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Movers & Shakers

Openings and New Hires at Placeable, SIM Partners, UBL and Surefire Social

No Comments 12 September 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Balihoo, Colony Logic, Hibu, PlaceIQ and more...

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News

Signpost

Signpost Adds Payment Integration as Small Business CRM Market Grows

No Comments 10 September 2014 by

Signpost, a New York-based startup that got its start selling deals software to small business, wants to expand deeper into maybe the most important sources of data in the front-office: payments. The company has rolled out a new product that can programmatically pull customer information from a phone call or credit card swipe, and then send text messages or emails to those people with offers or requests for reviews...

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