PlaceIQ’s EMEA General Manager, Mandeep Mason, discusses international expansion, why this is a good time for local marketing, and why local analytics need to be part of any overall media plan.
Go Daddy has launchedtwo new products: Cloud Servers and Cloud Applications, both of which are engineered to help a web professional quickly build, test and scale cloud solutions.
According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Online Grocery Actually the Future? (Business Insider)… The Winner of This Year’s SXSW Interactive Is… (Forbes)… You Hate Paying Instacart Delivery Fees, So Pepsi Is Footing the Bill (Crain’s Chicago Business)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Xaxis, Signpost, and Buzzfeed.
The two companies had an existing partnership in place, and Booker has already rolled out Frederick’s marketing services to 200 of its existing customers. Following the deal, Frederick will retain its brand and will continue integrations with other business management systems.
The company announced this morning that it is changing its name to Upserve, and is expanding its suite of products aimed at helping restaurateurs optimize their sales and service and manage their business on the fly.
After mulling over the recent proposal to realign publishers’ relationships with advertisers and readers, I went to Rusty Coats, executive director of the Local Media Consortium, to see if he thought it was something legacy media companies would buy into.
At that Borrell Associates event this week in New York, several speakers touted local live events — from awards shows, to beer tastings, to road races — as a potentially lucrative revenue stream with sizable margins, that local publishers could easily expand into.
The partnership potentially represents a shift from the GPS data that advertisers have previously relied upon for recent location ( which only works when users are outdoors and actively using their mobile devices) and toward more granular beacon data in profile creation and retargeting.