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Street Fight Daily: Amazon Plans Local Marketplace, RadioShack’s Losses Deepen

1 Comment 11 June 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Amazon Plans Local Services Marketplace This Year (Reuters)... RadioShack Draws on Credit Line as Losses Deepen (Wall Street Journal)... Google to Buy Skybox Imaging for $500 Million (New York Times)...

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Placed Raises $10M to Help Mobile Advertisers Ditch Clicks

No Comments 10 June 2014 by

A hedge fund has led a $10 million series B investment in Placed, a location analytics firm that uses Nielsen-like panels to help advertisers measure the effectiveness of advertising in the physical world. The funding highlights the growing demand by stakeholders in the mobile marketing industry to move beyond the click-through-rate by measuring the performance of digital advertising offline...

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JiWire Rebrands as NinthDecimal to Focus on Data Business

No Comments 09 June 2014 by

JiWire has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the currency of online advertising...

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Movers & Shakers

Openings and New Hires at Dex Media, Connectivity, GoDaddy, and Hearst

No Comments 06 June 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, moves and new openings at hibu, Google, PlaceIQ, Advance Visibility and more ...

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Watch Out Yelp and Foursquare — Facebook Starts Flexing Its Local Muscles Again

No Comments 23 May 2014 by

During a presentation at Internet Week in New York on Thursday, Justin Moore, an engineering manager at Facebook, offered a full-throated pitch for the company’s local data initiatives. Moore, a former Foursquare engineer who joined Facebook in early 2012, says a team in the company’s New York office has spent the past two years turning the 32 billion pieces of location-tagged content, which have been created on the social network, into a sprawling database of places that spans the globe...

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Movers & Shakers

Openings and New Hires at Telmetrics, OPA, Square, and Pro.com

No Comments 23 May 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new hires and jobs at PayPal, Signpost, Search Influence, Angie's List, LiveIntent, hibu and more ...

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Consumers Are Using Cash Less — And That’s a Good Sign for Digital Marketers

2 Comments 22 May 2014 by

A report by Javelin Research found that in-store cash sales in the U.S. dropped from $874 billion in 2012 to $788 million last year — a 10% decline. Over the next five years, the report projects that consumers will spend $100 billion less with cash, opting instead to pay using credit and debit cards as well as still-nascent mobile payment systems...

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Conference Notebook: Mobile Commerce Without the Wallet

No Comments 21 May 2014 by

During a conversation at the M1 Summit in New York Tuesday, American Express's CEO Kenneth Chenault attributed the recent failure of some of the most-hyped mobile payments products to a lack of focus and an inability for these services to equal the established ease of the credit card. But he remained confident that a fundamental transformation in the payments industry was still underway...

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Street Fight Daily: Groupon Goes After Square, Apple’s New Retail Plan

No Comments 20 May 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Groupon to Replace Nearly All of Its Merchants’ Cash Registers With iPads (Recode)... Angela Ahrendts’ Plan for the Future of Apple Retail: China Emphasis, Mobile Payments, Revamped Experience (9to5 Mac)... PubMatic Acquires Mobile Ad Server Mocean Mobile (Adage)...

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Study: Rampant Data Fraud Poses a Threat to the Mobile Advertising Industry

No Comments 19 May 2014 by

According to a new report, roughly two-thirds of the location data which mobile publishers pass on to advertising exchanges, and eventually to marketers, is inaccurate. The report, released by Thinknear, the mobile advertising wing of Telenav, found that of the 67% of mobile advertising impressions, which include a latitude-longitude data, only a third can accurately predict the location of a user down to 100 meters...

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