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10 Years in, Yelp Turns a Profit

No Comments 30 July 2014 by

Yelp is now in the black. The company beat analysts' expectations, reporting better-than-expected revenues Wednesday with strong top-line growth and a million dollars in profit for the first time in its history...

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Study: Consumers Increasingly Receptive to Mobile Ads

1 Comment 30 July 2014 by

A new study released by xAd and Telmetrics finds that consumer engagement with mobile ads has increased dramatically over the past few years. Nearly 50% of mobile shoppers said that they found mobile ads informative/helpful — up from 22% in 2013. In addition, nearly half of respondents who clicked on mobile ads said they went on to take secondary actions (like viewing a website or searching for additional information)...

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Apple Will Beef Up Privacy in iOS 8 — Here’s What It Means for Local

No Comments 29 July 2014 by

When Apple unveiled iOS 8 last month, only brief mentions were made of iBeacon, the company’s much-hyped proximity messaging protocol. But early versions of the software released to developers in July suggest that the forthcoming operating system could include changes with implications for stakeholders across the commerce, advertising, and retail technology industries...

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Three Months After IPO, Grubhub is Growing — And Profitable

No Comments 24 July 2014 by

Shares of the company rose 4% Thursday morning as the online ordering firm reported solid revenue growth, and a stronger-than-expected jump in profit during its first full quarter as a public company...

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Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

1 Comment 23 July 2014 by

A new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. Among the 32% of respondents who used a wallet app, usage was, for the most part, intermittent...

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Street Fight Daily: Amazon’s New Wallet, Linkedin Buys Bizo

No Comments 23 July 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Passbook Redux: Amazon Copies Apple’s Underwhelming Digital Wallet (Pando)... LinkedIn Makes Another Deal, Buying Bizo (New York Times)... For Its First Google Glass Effort, EBay Adapts Its RedLaser Product Finder App (TechCrunch)...

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Movers & Shakers

Openings and New Hires at Main Street Hub, Yext, PlaceIQ, and CallFire

No Comments 18 July 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, moves and new openings at Porch, The Search Agency, VendAsta, Local Yokel Media, Colony Logic and more...

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LivingSocial Taps eBay Ad Exec to Replace O’Shaughnessy as CEO

No Comments 15 July 2014 by

The daily deals site has hired Gautam Thaker to replace co-founder Tim O'Shaughnessy, who announced he would step down earlier this year. Thaker had been general manager of eBay’s advertising business...

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Thinknear Launches Scoring Metric for Location-Based Targeting

No Comments 15 July 2014 by

Location-based advertising is more popular than ever, but the mobile ecosystem is littered with inaccurate data. That’s why Thinknear, the mobile advertising wing of Telenav, has unveiled Location Score Tags, a new free tool that measures the quality of the location data used in across a campaign.

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Movers & Shakers

Openings and New Hires at MatchCraft, Gannett, bizHive and Google

1 Comment 07 July 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, moves and new openings at Euclid Media Twitter, Ping4, LiveIntent, Hibu and more...

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