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How Data is Transforming the Local Purchase Funnel

No Comments 17 March 2014 by

For years, the local marketplace largely missed out on a data revolution that has transformed commerce on the web. But the rapid adoption of the smartphone is quickly bringing the local shopping experience to parity with ecommerce, transforming the consumer journey and dramatically improving the targeting capabilities available to marketers today...

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GoDaddy

Street Fight Daily: GoDaddy Preps IPO, JustEat Eyes London Markets

No Comments 17 March 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... GoDaddy Prepares for IPO (Wall Street Journal)... Just Eat Preps IPO In London, Aiming To Raise £100M (TechCrunch)... CMO One-to-One: LivingSocial Evolves from Deals Site to Deals Marketplace (eMarketer)...

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Movers & Shakers

Openings and New Hires at PayPal, Leaf, SIM Partners and Angie’s List

2 Comments 14 March 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, jobs at hibu, Mediative, Facebook, LiveIntent and more...

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Yahoo

Street Fight Daily: Yahoo Launches Yelp Help, Retail’s Red Herring

No Comments 13 March 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Yahoo Launches Yelp Help in Search to Better Battle Google: Here’s What It Looks Like (Recode)... New Data Suggests “Showrooming” on Amazon Might Not be Killing Physical Retail After All (Pando)... Google Tests Desktop-to-Mobile Retargeting With Brand Data (AdAge)...

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Street Fight Daily: Apple To Sharpen Maps, Consumer Concern Over Mobile Payments

No Comments 12 March 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology....iOS 8 Said to Focus on Mapping, Transit and Augmented Reality (9to5Mac)... Consumers Wary of In-store Mobile Payments (Fixtera)... Microsoft Researchers Launch New Hyperlocal Project With a Twitter Connection (ZDNet)...

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Street Fight Daily: Twitter Tests Calls, A Deep Look at Uber

No Comments 11 March 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Twitter Tries to Prove Its Ads Drive Sales with Click-to-Call (Digiday)... A Deeper Look at Uber’s Dynamic Pricing Model (Above the Crowd)... EBay Rejects Icahn board Nominees, Asks Investors to do Same (Reuters)...

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Street Fight Daily: Cars.com on the Block, Lyft Raises $150M

No Comments 10 March 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Newspaper Consortium Seeks to Sell Cars.com for $3 Billion (Wall Street Journal)... Lyft Funding Official: Documents Filed for New $150 Million Round (Recode)... TripAdvisor Plans Mbile Travel Guide Features in the Face of Competition From Rivals like Foursquare and Google Now (TheNextWeb)...

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In the Age of Big Data, Sometimes a Phone Call Still Works Best

2 Comments 06 March 2014 by

More and more, marketers are turning to deep data analytics to measure the impact relative to a local marketing campaign. But call measurement provider Telmetrics says that value can still be delivered by paying attention to a more basic form of interaction: phone calls...

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Street Fight Daily: Square Makes Loans, Why Microsoft Invested in Foursquare

No Comments 04 March 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... With Square Capital, Square Begins Offering Controversial Merchant Cash Advances (Recode)... It’s Now Obvious Why Microsoft Invested Millions In Foursquare (Business Insider)... Uber Says it Doesn’t Discriminate by Neighborhood in Chicago (GigaOm)...

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Political Spending May Stem the Tide, But Legacy Media Is Losing Its Grip

No Comments 03 March 2014 by

Borrell Associates predicts that political spending on marketing is set to balloon in the next four years, growing from 120 billion in 2012 to well over 950 billion in 2016. The overwhelming majority of that money will still be spent traditional media — namely, television —with only a fraction spent online...

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