News & Analysis | Street Fight - Part 2

#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy

Joao-Pierre Ruth

#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy

In regard to guidelines pertaining to the ethical use of location data, Mark Risis, head of global data partnerships at IBM Watson, offered the following maxim: “Don’t do creepy stuff.” Risis as well as panelists from Zocdoc and Waze addressed the topic of location-based marketing and ethics in a panel at Street Fight Summit Wednesday.

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

Anna Kramer

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.

#SFSNYC: GroundTruth Turns On-the-Ground Data Into IRL Transactions

Anna Kramer

#SFSNYC: GroundTruth Turns On-the-Ground Data Into IRL Transactions

When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the likelihood they will make a purchase after visiting a digital site. “Visits lead to sales,” was the message of Hongzhe Sun of GroundTruth, one of the sponsors of Street Fight Summit in New York Wednesday.

#SFSNYC: May AI Help You? The Marketing Opportunities in Intelligent Search

Anna Kramer

#SFSNYC: May AI Help You? The Marketing Opportunities in Intelligent Search

Artificial intelligence is the future of search engines. Increasingly conversational, intelligent, and visual, search engines are adapting to become the centerpiece of consumer engagement, as well as a virtually new tool for marketers. Purna Virji, senior manager for global engagement at Microsoft/Bing, broke down the AI revolution in search at Street Fight Summit Wednesday.

#SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them

Joao-Pierre Ruth

#SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them

Long before startups become the “next big thing” the masses talk about, investors have an opportunity to use their wallets to weigh in on the prospects for those emerging companies. At Street Fight Summit Wednesday in New York, investors pointed to voice, VR and AR, and influencers as some hot topics in local investing right now.

#SFSNYC: Verve’s Mark Fruehan Talks Being a Tactician in Location-Based Advertising

Joao-Pierre Ruth

#SFSNYC: Verve’s Mark Fruehan Talks Being a Tactician in Location-Based Advertising

Mobile and local offer huge opportunities in potential revenue to advertisers smart enough to capitalize on them. But location data will ultimately hold value for marketers only if its collection and analysis rests on accurate audience identification, said Mark Fruehan, executive vice president of enterprise platforms at Verve, at Street Fight Summit Wednesday.

#SFSNYC: The Growing Power of SMB OS

Anna Kramer

#SFSNYC: The Growing Power of SMB OS

Until recently, brick-and-mortar shopping relied on the digital world for advertising functions and not much else. But now, local retail has a new digital arena—the full-service operating system. Three leaders in this expanding set of technological solutions for SMBs laid out the state of the field, known as SMB OS, at Street Fight Summit in New York Wednesday.

#SFSNYC: Making Conversational Interfaces the Frontline for Customer Interaction

Joao-Pierre Ruth

#SFSNYC: Making Conversational Interfaces the Frontline for Customer Interaction

The development of conversational language to interact with chatbots, digital assistants, smart devices, and other machines is changing the ways consumers make use of such platforms to find the information and services they want—and this change is only going to get more important for brands and local businesses to address.

Street Fight Daily: Facebook Expected to Bring Bidding to In-App Ads, Barriers to Online-Offline Attribution

Joseph Zappa

Street Fight Daily: Facebook Expected to Bring Bidding to In-App Ads, Barriers to Online-Offline Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Offers Brands In-App Ads… Performance Pricing Pitfalls: The Truth About Offline-Visit Data for Advertisers… TGI Friday’s AI-Powered Marketing Drives $150 Million…

Street Fight Daily: Local Merchants Unfazed by Facebook Controversy, Consumers Apprehensive on Voice

Joseph Zappa

Street Fight Daily: Local Merchants Unfazed by Facebook Controversy, Consumers Apprehensive on Voice

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble… Report: Brands Abandoning Social Media Measurement… Microsoft’s GitHub Deal Marks Latest Shift from Windows…