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With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

No Comments 22 October 2014 by

Vistar, a digital out-of-home startup, wants to use carrier data to map consumer behavior in the real world. Through a partnership with AirSage, Vistar has developed a system which it says can allow marketers to analyze where nearly 110 million of consumers live, work and shop in an anonymized and privacy-sensitive way...

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Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office

No Comments 21 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... First Half Ad Revenue: Search Dominates PC Ads But Not Mobile (Search Engine Land)... Square Testing New Payroll Product as Ambition Grows (Recode)... Gannett Earnings Strong, But Publishing Revenues Continue A Steep Slide (Poynter)...

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Six Months After Spin-Off, Gimbal Continues to Grow

No Comments 20 October 2014 by

It's been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship...

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Placed Brings Location Analytics to Programmatic

1 Comment 16 October 2014 by

Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base...

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Following Acquisition, Shopkick Posts Some Big Numbers

No Comments 15 October 2014 by

Last Month, the retail shopping app was acquired by Korea-based wireless company SK Planet for about $200 million. This morning, Shopkick announced it has driven more than a billion dollars in revenue to its retail partners — more than half of it in the last 12 months...

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Local Search Listings

Street Fight Daily: Local’s SEO Bible, Google Eyes Delivery

No Comments 14 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Local SEO Bible: The 2014 Local Search Ranking Factors (LocalSearchInsider)... Google Adopts Delivery-Service Model, Targets Amazon (Nasdaq)... Retailers Pin Hopes on Holidays After Sluggish Summer Sales (AdAge)...

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Movers & Shakers

Openings and New Hires at Lee, ShopKeep, Yext and SalesPredict

No Comments 10 October 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Flint, Telmetrics, Sonata, Happenings Media, and Placed...

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Former Apple Geo Exec Launches Curbside, An App for In-Store Pickup

No Comments 07 October 2014 by

Curbside, a new company founded by the former head of Apple’s geo team, Jaron Waldman, launched a mobile commerce app yesterday in San Francisco that allows users to find products that are in stock at multiple stores in their area, purchase them with their mobile device and then pick them up at the location without ever getting out of their car...

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Conference Notebook: Location Is an Obvious Asset for Trulia

No Comments 02 October 2014 by

At the Mobile Marketing Association’s 2014 SM2 Conference Wednesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix and the challenges in balancing an appetite for new technologies with the needs of an existing brand...

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After Spinoff, ReachLocal Founders Relaunch ClubLocal as Serviz

3 Comments 01 October 2014 by

Late last year, ReachLocal founders Michael Kline and Zorik Gordon parted ways with the company and spun off a still-nascent local commerce project, ClubLocal, that both helped develop. Today, the long-time executives have relaunched the project as Serviz, an application that builds on many of the services core functionality....

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