Stephanie Miles | Street Fight - Part 2

Features

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6 Group Dining Programs for Neighbors

1 Comment 08 September 2014 by

Airbnb users are sharing their homes with strangers, Lyft drivers are sharing their cars with strangers, and now a handful of group dining programs have people inviting virtual strangers inside their kitchens. These hyperlocal marketplaces offer a win/win proposition for people who are interested in getting to know their neighbors while making extra money on […]

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Features

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7 Ways Loyalty Programs Can Increase Social Media Exposure

No Comments 04 September 2014 by

More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. Here are seven ways that businesses can use existing digital loyalty programs to help increase reach on social networks…

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Features

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6 Strategies for Creating an Effective Email Newsletter

1 Comment 02 September 2014 by

Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…

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6 Ways to Use Location Analytics Data in Retail Design

No Comments 27 August 2014 by

Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether…

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Case Studies

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Case Study: QSR Chain Drives Revenue With Hyperlocal Tools

No Comments 22 August 2014 by

When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he’s looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform…”

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6 Demand-Based Pricing Platforms for Restaurants

2 Comments 19 August 2014 by

With the goal of maximizing revenue and keeping their tables filled throughout the day, restaurants are using hyperlocal marketing platforms to incentivize guest reservations during off-peak times. Here are six hyperlocal platforms that restaurants can use to implement demand-based pricing…

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Features

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7 Strategies for Better Text Message Marketing

1 Comment 18 August 2014 by

Thirty-eight percent of businesses use SMS/MMS for marketing, according to a 2013 survey by StrongMail, versus 20% that use mobile push notifications. Here are seven strategies that merchants can use to reinvigorate their text message marketing campaigns…

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Features

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6 Real-World CRM Tools for Merchants

2 Comments 13 August 2014 by

Retailers with brick-and-mortar stores are struggling to compete with e-commerce giants like Amazon, but the fight will never be fair as long as online-only outposts have access to superior tools for managing their customer relationships and offering personalized product recommendations. Here are six real-world CRM tools that retailers are using to level the playing field…

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6 Marketing Strategies for National Retailers Managing Local Outlets

No Comments 11 August 2014 by

National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six […]

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Case Studies

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Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

1 Comment 07 August 2014 by

Paul Wade, the owner of Third Street Boxing Gym in San Francisco, is a self-professed technophobe. But noticed an increase in the number of people coming into his gym with smartphones in their hands, and he had a nagging feeling that there could be better ways to promote his live boxing events than the printed […]

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