Rather than budgeting for large TV buys, Redfellas is working almost exclusively on using social media for low cost marketing and advertising. Specifically, the Swedish salad and smoothie chain is looking to expand its footprint on Instagram and Facebook with local store pages.
As small and mid-size businesses move away from the once-ubiquitous daily deals platforms, they’re now funneling a great portion of their budgets toward retention marketing solutions. Here are eight examples digital platforms, each taking a unique approach to customer retention.
Providers are introducing adaptive learning technology to categorize data and generate insights from inbound phone calls, giving merchants the ability to better understand what types of telephone calls are being driven. Here are seven examples of call analytics and attribution providers using advanced technology to identify caller intent.
Online reviews can make or break a business in the tourism industry, which is one of the reasons why Kai Kanani Sailing Charters is pulling out all the stops to drive a higher volume of reviews on third-party websites like Yelp, Facebook, and TripAdvisor..
Pet care is a $62.75 billion industry, and premium services, like full-service pet hotels and in-home dog sitting, represent one of the largest areas for growth. Here are six examples of on-demand pet care startups catering to young, busy professionals and the animals they love.
Although there’s still debate within the ad tech community over whether SMBs are best served by self-serve platforms, the demand is certainly there. With limited budgets and a strong desire to get the most bang for their buck, local business owners are searching for self-managed advertising and marketing solutions.
With interest in the augmented reality game reaching a fever pitch this week, savvy local merchants and national retailers are using social media and targeted rewards to lure in Pokémon Go players and turn them into paying customers. Here are six examples of ways that merchants are doing that right now.
The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier for major brands to reach hundreds, or even thousands, of markets with individualized campaigns that can be generated with the click of a button.
In addition to increasing sales with added take-out and mobile ordering options, supervisor William Lee is also hoping that on-demand delivery will help to organically bolster Tom N Toms’s presence on social media and mobile channels.
Booking vendors use location technology to personalize and streamline the online scheduling experience for consumers. This, in turn, benefits the businesses that use these platforms because it makes their clients more likely to schedule more frequent appointments.