Stephanie Miles | Street Fight - Part 2



5 Ways to Increase Redemptions of Mobile Coupons

1 Comment 25 July 2014 by

Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals. Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants — are still struggling to get their footing in this new marketing world...

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How SMBs Can Create Comprehensive Local Marketing Strategies

No Comments 22 July 2014 by

When it comes to creating marketing strategies that include two or more hyperlocal solutions, many local merchants don’t even know where to begin. Here are five strategies that SMBs should consider...

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5 Platforms That Connect Online Campaigns to Offline Results

1 Comment 16 July 2014 by

A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions...

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5 Platforms to Help SMBs Identify High-Value Customers

1 Comment 14 July 2014 by

In the eyes of local merchants, not all customers are created equal. Frequent customers who spend big and tip well are the gold standard for small business owners. Here are five platforms that merchants can use to identify high-value customers worth targeting...

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6 Ways to Personalize Mobile Ads Without Violating User Privacy

1 Comment 09 July 2014 by

Global mobile ad spending increased to $17.96 billion last year, and it’s on pace to rise another 75.1% in 2014. But in order for mobile advertising to continue growing at such a rapid rate, one issue has to be addressed — privacy. Here are six strategies for personalizing mobile ads without violating user privacy.

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6 Marketing Automation Tools for Small Businesses

14 Comments 08 July 2014 by

Small business owners have enough on their plates, without having to manually manage repetitive marketing tasks. Here are six marketing automation systems that local merchants can use to build smarter local marketing campaigns...

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Case Studies

Case Study: Using Hyperlocal to Get Around Franchise Marketing Restrictions

No Comments 03 July 2014 by

Rather than feeling stifled by T-Mobile’s promotion restrictions, Robert Keyser, A-1 Wireless’ director of sales and operation, says he challenged himself to find a local marketing solution that would fit. T-Mobile was willing to approve his use of LoyalBlocks because the company didn’t feel that the platform would hurt their brand...

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6 Ways SMBs Can Improve Email Newsletter Open Rates

1 Comment 01 July 2014 by

Email newsletters are playing an increasingly important role in local merchant marketing, with 65% of small businesses now using the digital channel to drive customer engagement. Here are six strategies for SMBs looking to improve open rates on their email newsletters...

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Social media city

8 Strategies for Reaching Out to Online Influencers

3 Comments 25 June 2014 by

Rather than sitting idly by while influencers dictate what’s being said about their businesses on social media and review websites, merchants are beginning to reach out to these social media users on a personal basis. Here are eight strategies that marketers should consider when reaching out to influencers online...

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5 Self-Serve Solutions for Creating Location-Targeted Mobile Offers

No Comments 24 June 2014 by

Locally-targeted mobile ads are expected to reach $4.5 billion in the U.S. this year — an increase of $1.6 billion in the last year alone. As merchants search for creative ways to take advantage of location-targeted advertising, many are turning toward self-serve solutions for creating location-based mobile promotions...

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The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.


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