Stephanie Miles | Street Fight - Part 2

Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Stephanie Miles

Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Partnering with the in-product consumer sharing platform Vivoom, Crayola launched a holiday-focused campaign in the fourth-quarter of 2017. Consumers were encouraged to record videos of themselves, using a Crayola-branded filter, and then share those videos across social media as personalized holiday cards.

Case Study: Using Business Texting to Reach Millennial Homebuyers

Stephanie Miles

Case Study: Using Business Texting to Reach Millennial Homebuyers

The value in business text messaging is for brands to be able to communicate with customers how they want to be communicated with. At Environmental Pest Service, director of marketing Mandi Harris has started using business text messaging as a way to increase customer engagement and improve the effectiveness of Google AdWords.