6 Ways Local Merchants Can Compete in Organic Search Results

male hand pressing an internet search bar, internet concept

Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page. So local merchants have to make a change in their SEO strategies.

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools


Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.

Case Study: Bubble Tea Shops Use Boosted Facebook Posts for Customer Acquisition

Facebook, Social

Like many merchants, the team behind Boba Guys relies primarily on unpaid marketing campaigns for customer retention, using organic tactics like posting exclusives and inside news on social media. Ten percent of Boba Guys’ marketing is aimed at customer acquisition.

6 Platforms for On-Demand Doctor House Calls

male asian doctor with tablet computer.

Using location-based mobile technology, vendors are modernizing the concept of physician house calls. For a price, consumers in most metropolitan areas can order up a doctor just like they would a pizza. Here are six platforms that consumers can use to bring healthcare providers to their doorsteps.