Stephanie Miles | Street Fight - Part 2

Case Studies

Case Study: Local Bakery Chain Scales With Hyperlocal Tools

1 Comment 27 March 2014 by

At Cako, a mini bakery chain in the midst of expansion, co-owner Albert Chen says it’s difficult to provide the same level of customer service when he can’t be present inside all of his stores on a 24/7 basis. One way that Chen is working to avoid the mistakes that other growing businesses have made is by utilizing hyperlocal tools that provide him with data about what products and flavors his customers are buying...

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Features

5 Local Marketplaces for Childcare Services

No Comments 25 March 2014 by

What Taskrabbit has done for household errands, Uber has done for transportation, and ZocDoc has done for local physician services, a handful of hyperlocal vendors are aiming to now do for childcare. By harnessing the power of social recommendations and connecting parents with babysitters in their own communities, local marketplaces for childcare services are harnessing technology to facilitate online networking within physical communities...

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5 Tools to Collect Customer Data Using Checkout Technology

No Comments 24 March 2014 by

Ecommerce retailers have always had a leg up on brick-and-mortar businesses when it comes to collecting data about their customers’ shopping behaviors and buying habits, but now a group of hyperlocal vendors is providing offline merchants with similar sets of tools. These vendors are using data from a merchant’s POS system to build detailed customer profiles, even in an offline environment...

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Features

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Finding the Right Point of Contact At: A Franchise Organization

No Comments 20 March 2014 by

Crafting the perfect pitch is only part of the challenge. For hyperlocal vendors trying to generate traction in a crowded marketplace, being able to locate the best point of contact at each of the individual companies being pitched is an incredibly important part of the sales process. Here are four strategies for finding the right person to pitch at a franchise organization, from hyperlocal executives who’ve had success...

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Case Studies

Case Study: Ace Hardware Uses Mobile Tools to Drive Shoppers In-Store

No Comments 19 March 2014 by

National hardware chain Ace Hardware recently debuted a new mobile iPhone application, meant to enhance the shopping experience and encourage customers to complete their transaction at local Ace Hardware locations...

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Features

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7 Strategies for Leveraging In-Store Beacons

1 Comment 18 March 2014 by

Indoor beacons are bridging the gap between physical locations and digital experiences, and allowing developers and businesses to interact with consumers based on their proximity to specific locations. But as with any new technology, indoor beacons do have their limitations and marketers need to be strategic in order to get the best use out of them...

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Case Studies

Case Study: Hotel Chain’s Hyperlocal ‘Microsites’ Increase Online Bookings

No Comments 12 March 2014 by

Spurred by industry research showing that today’s travelers are more interested in creating memories than receiving discounts, Red Lion has launched a hyperlocal initiative that involves developing local “microsites” for each of the company’s hotel properties, along with localized menus, new transportation signage, and even employee nametags that offer localized tips for guests...

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Features

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5 Tools for Targeting Customers Based On Their Historic Locations

No Comments 11 March 2014 by

Where consumers have been is just as important as where they’re going. Being able to track the historical — and in some cases, even future — locations of a consumer makes it possible for retailers and brands to strategically target mobile ads to the places where they know their customers are likely to be. Here are five tools that businesses can use to target customers based on where they've been...

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Google-now

6 Ways to Use Analytics to Fine-Tune Mobile Campaigns

1 Comment 10 March 2014 by

Mobile marketing is transforming the path to purchase, as consumers rely more heavily on their smartphones when making all types of purchasing decisions. The question for marketers now isn’t whether they should launch mobile campaigns, but how they can improve the effectiveness of those campaigns going forward. Here are six strategies that marketers can use when fine-tuning their mobile campaigns...

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6 Call Monetization Platforms for SMBs

No Comments 04 March 2014 by

Phone leads may not be glamorous or trendy, but they’re the backbone of local marketing strategy for millions of small businesses in the professional services, travel, auto, and insurance industries. $68 billion is spent annually on localized ads to generate these calls. Here are six call monetization vendors that businesses can work with...

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