Ten new partners in one week, a “Twitter firehose for local analytics,” and an appearance at Street Fight Summit West 2016. The new programs are helping to further Yelp’s mission to make the local marketing ecosystem less daunting for merchants…
In a morning keynote at Street Fight Summit West in San Francisco on Tuesday, Thumbtack CEO Marco Zappacosta discussed the challenges facing skilled professionals and long-term trends within the service sector.
Merchants can use multiple tactics to turn a competitor’s customers into their own, from timely advertisements and relevant mobile messaging to targeted social media coupons. Here are five examples of platforms businesses can use to poach customers from their competitors,
Yelp took another step in its expansion into the online booking arena this morning, with the announcement that it would be adding five new platform partners to its roster: Whittl, TicketNetwork, delivery.com for laundry, Peek and foodjunky.
Savvy business owners are looking for ways they can use hyperlocal technology to manage the increasing number of customer requests, issues, and even complaints, without taking time away from the hundreds of other tasks they juggle on a daily basis. Here are seven examples of platforms that can help businesses react nimbly and effectively.
Hyperlocal technology providers believe they can be the conduit to connect homeowners with landscaping professionals, and they’re using the same on-demand model as startups like Uber, Handy, and Instacart to make it happen. Here are five examples.
Taylor’s Do it Center is never going to be able to compete with corporate heavyweights like Home Depot and Lowe’s. But the company is hoping to turn its locally owned status into an asset, rather than a liability, by partnering with other small businesses and educating consumers on the benefits of buying local.
As access to venture capital funding softens within the startup community, it’s becoming even more important for hyperlocal firms to think more strategically about how they’ll fund their great ideas. Here, several top VCs talk about the groundwork that founders need to do to make their funding goals a reality in 2016.
Pushing back against a shifting tide and changing consumer behavior won’t be easy, but executives at in-store digital marketing technology provider Swirl believe they can change the way consumers shop. Hilmi Ozguc, Swirl’s CEO, says the key will be arming physical retailers with the same datasets as e-commerce giants.
“It’s no secret that today’s retail landscape has shifted from ‘shopping efficiency’ to experiential. Customers want and expect elevated treatment from their brands. Specifically, brands that they frequent,” says the company’s SVP for direct to consumer, John Hazen.