Stephanie Miles | Street Fight - Part 2

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6 Marketing Strategies for National Retailers Managing Local Outlets

No Comments 11 August 2014 by

National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six strategies that national brands should consider...

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Case Studies

Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

1 Comment 07 August 2014 by

Paul Wade, the owner of Third Street Boxing Gym in San Francisco, is a self-professed technophobe. But noticed an increase in the number of people coming into his gym with smartphones in their hands, and he had a nagging feeling that there could be better ways to promote his live boxing events than the printed posters and flyers he’d been creating with the help of a graphic designer for the past 10 years...

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5 Pet Sitting Marketplaces in the ‘Sharing Economy’

1 Comment 06 August 2014 by

Americans spent more than $55 billion on their pets in 2013, and a number of hyperlocal startups are looking to capture that puppy fever by creating local marketplaces where pet owners are matched up with people who are willing to take care of their pups while they’re out of town. Here are five hyperlocal pet sitting marketplaces getting in on the action...

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8 Ways to Collect More Customer Email Addresses

1 Comment 05 August 2014 by

The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses...

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Case Studies

Case Study: Tampa Restaurant Boosts Business With Mobile Waitlist

No Comments 01 August 2014 by

By integrating mobile waitlist management platforms into their business operations, restaurants may be able to increase the length of time that guests are willing to wait for tables. This makes it possible to get more customers seated in the average day or night, and ultimately boosts the bottom line for restaurants...

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5 Tools for Cross-Device Ad Targeting

No Comments 29 July 2014 by

Ad targeting was relatively straightforward back when consumers relied exclusively on their desktops to consume online content. But as the number of gadgets owned by consumers has increased over time, ad targeting has become considerably more complicated. Here are five companies that offer cross-device tracking for advertisers...

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5 Ways to Increase Redemptions of Mobile Coupons

1 Comment 25 July 2014 by

Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals. Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants — are still struggling to get their footing in this new marketing world...

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How SMBs Can Create Comprehensive Local Marketing Strategies

No Comments 22 July 2014 by

When it comes to creating marketing strategies that include two or more hyperlocal solutions, many local merchants don’t even know where to begin. Here are five strategies that SMBs should consider...

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5 Platforms That Connect Online Campaigns to Offline Results

1 Comment 16 July 2014 by

A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions...

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5 Platforms to Help SMBs Identify High-Value Customers

1 Comment 14 July 2014 by

In the eyes of local merchants, not all customers are created equal. Frequent customers who spend big and tip well are the gold standard for small business owners. Here are five platforms that merchants can use to identify high-value customers worth targeting...

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