“Successful brands need to engage with conscious consumers ‘in the moment’ for immediate returns while also investing in the longer term, emotional bank to ensure they ride out future mistakes or service failures,” says Alex Wright, head of global insights at Blis.
With less than three months to go until the European Union’s General Data Protection Regulation goes into effect, businesses around the globe are looking for information on how to stay in compliance with what’s been described as the most important change in data privacy regulations in the past two decades.
Partnering with the in-product consumer sharing platform Vivoom, Crayola launched a holiday-focused campaign in the fourth-quarter of 2017. Consumers were encouraged to record videos of themselves, using a Crayola-branded filter, and then share those videos across social media as personalized holiday cards.
The value in business text messaging is for brands to be able to communicate with customers how they want to be communicated with. At Environmental Pest Service, director of marketing Mandi Harris has started using business text messaging as a way to increase customer engagement and improve the effectiveness of Google AdWords.