Stephanie Miles | Street Fight - Part 3

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

Stephanie Miles

Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers

“Our secret sauce is our ability to connect brands with consumers on a local level, via authentic local influencers,” says Macaroni Kid co-founder Eric Cohen. “Other media outlets can plug into an algorithm to target an audience. We have local moms telling other local moms the scoop as they hand out samples.”