The omnichannel marketing platform NinthDecimal announced major changes to its measurement platform this morning, as it launches new KPIs designed to provide insights into what’s driving customer growth and acquisition for brands.
More from Stephanie Miles
Macaroni Kid Leverages Local Influencers to Connect Brands to Consumers
“Our secret sauce is our ability to connect brands with consumers on a local level, via authentic local influencers,” says Macaroni Kid co-founder Eric Cohen. “Other media outlets can plug into an algorithm to target an audience. We have local moms telling other local moms the scoop as they hand out samples.”
What Gmail’s Redesign Means for Email Marketers
Google’s recent announcement that it would launch a major Gmail redesign and roll out new features was met with a collective ‘meh’ from users, but Gmail’s new features could bring big changes for email marketers.
Adsquare Leverages Quality Guarantee to Boost Marketer Confidence
The mobile data exchange adsquare believes it has finally cracked the code on data accuracy with a new product that aggregates first-party data from publishers and combines it with validated third-party data from the company’s own exchange.
Foreshadowing Future of Food Delivery, Delivery.com Launches Product for Workplace Orders
The team at delivery.com believes there are still holes in the workplace food ordering market waiting to be filled. Its attempt to meet those needs is debuting this morning, as the company adds new group ordering functionality to its platform.
How Innovation Is Reshaping the Digital Loyalty Market
While the number of loyalty program members continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed. However, a temporary slowdown in membership growth may be setting the stage for the next big innovation.
Advertisers Clamor for Enhanced Audience Segmentation to Improve Targeting
Sixty-two percent of advertisers, publishers, and tech developers in a recently released survey said they want better audience segmentation to support ad targeting, and 54% want the ability to map customer behavior across different channels.
Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses
A survey by Netsertive found that 72% percent of consumers use online reviews to evaluate local businesses and eight-in-10 always research big items online before making their purchases in-store.
Retailers Use AI for In-Store Experimentation, Customer Service
Brick-and-mortar retailers are looking for an edge in their fight against the e-commerce behemoths, and as the battle rages on, it’s looking like artificial intelligence might be the answer.
Sprinklr Launches AI Solution to Help Brands Manage Customer Experiences at Scale
Dubbed Sprinklr Intuition, Sprinklr’s AI tool can process an average of 700 million messages per day across social channels, and it becomes smarter with each customer interaction.
Influenster Launches Solution to Help Brands Leverage Organic Reviews
In a bid to help retailers take advantage of the growth in user-generated reviews, the product discovery and reviews platform Influenster recently launched its own service to continuously supply organic, non-incentivized reviews to brand and retail websites like Walgreens, Target, and Bloomingdales.
How Hopper Secures Bookings with Geotargeted Deals
For Hopper, a mobile app for flight and hotel booking, taking advantage of hyperlocal marketing technology means running more than 500 customized campaigns each day, tempting travelers with limited-time deals from their current locations.
LeafLink’s Data Indicates How 4/20 Impacts Marijuana Sales
By logging buy/sell transactions between retailers and brands, LeafLink can determine where, when, and how much cannabis is being purchased, by whom, and for what kind of market.
How The Weather Company Turns Forecast Data Into Game-Changing Retailer Insights
Using live weather conditions from radar and satellites, along with road-specific forecasts, high-resolution traffic feeds, and user-reported traffic conditions, companies are harnessing weather data to inform nearly every aspect of their businesses.
Report: Consumers Warm to Voice, Demand More Integrated Experiences
Both voice device ownership and voice shopping activity have nearly doubled in the past six months, with 17% of shoppers now owning a voice device and 42% of those device owners using voice to shop, a report by Narvar found.
With New Solution, Foursquare Targets SMB and Startup Markets
Riding high off the success of its Places database and Pilgrim SDK, the location intelligence company Foursquare is opening up its location data to the small and mid-size business market.
A Major Domain Sale Suggests Primacy of Search in Future of MarTech
With search now driving more website traffic than social, John Pollard of Donuts Inc. believes the acquisition of Vacation.Rentals is representative of the importance of not only keywords but also domain names for businesses hoping to capture customers’ attention via SEO.
Placed Study Outlines Viewability’s Impact on Store Visitation
A new study measuring the impact of ad viewability, released just this morning, provides hard numbers confirming that viewable ads perform better than non-viewable ads and can boost the bottom line for brands.
Toys ‘R’ Us Foot Traffic Analysis Reveals Challenges in Smaller Markets
The results of a new foot traffic analysis conducted by the location data firm Factual reveal that Toys “R” Us’ demise, while partly attributable to Amazon’s strength, could just as easily be blamed on stiff competition from within the brick-and-mortar retail market.
How Krave Jerky Used First-Party Location Data to Boost Brand Awareness
Krave’s success at leveraging InMarket’s location-based marketing solutions offers “proof that high tech strategies aren’t just for high tech brands — all CPGs can take advantage of big data in 2018 in turnkey fashion,” says Dave Heinzinger, inMarket’s vice president of communications.