Stephanie Miles | Street Fight - Part 4

As Amazon Preps Attribution Tool, Media Buyers Demand Greater ROI

Stephanie Miles

As Amazon Preps Attribution Tool, Media Buyers Demand Greater ROI

Amazon’s massive consumer audience and billions of touch points, coupled with its newly acquired brick-and-mortar presence, means the company’s ad services could be in a position to explode if it does a good enough job illustrating the influence its ad services have on driving online-to-offline or strictly online sales.

Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Stephanie Miles

Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Partnering with the in-product consumer sharing platform Vivoom, Crayola launched a holiday-focused campaign in the fourth-quarter of 2017. Consumers were encouraged to record videos of themselves, using a Crayola-branded filter, and then share those videos across social media as personalized holiday cards.