#SFSW15 VIDEO: 3 Companies That Are Rethinking Brick-and-Mortar Business

The web is not a just a place for offline business to wrangle consumers anymore. Increasingly, technology is changing the way we actually build businesses in the real world. Representatives from a trio of companies that are revolutionizing the way their industries do business in the physical marketplace came together at Street Fight Summit West earlier this month to share their success stories.

#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

At Street Fight Summit West earlier this month, Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds…

#SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation

Far more than being just another media channel on which to advertise, mobile represents a “new connective element that allows you to build [a] new model for consumer behavior,” said PlaceIQ’s CEO Duncan McCall earlier this month at Street Fight Summit West.

#SFSW15 VIDEO: Yelp VP Talks Food Delivery and the Impact of Mobile

Street Fight CEO Laura Rich sat down with Mike Ghaffary, vice president of business development at Yelp, last week at Street Fight Summit West to discuss the local reviews firm’s latest strategic moves and mobile’s impact on the local tech industry.

#SFSW15 VIDEO: Deep Linking Will Solve Some — But Not All — of Mobile’s Problems

With mobile now accounting for the majority of Google searches,  it’s fair to say that the mobile majority has arrived. But the platform still lacks some of the infrastructure that helped the web spawn two decades of unparalleled growth — namely, the ability to easily move from app to app. But a technology known as […]

#SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

At Street Fight Summit West in San Francisco Tuesday, Julia Vander Ploeg, US VP Digital at McDonald’s, sat down with Street Fight’s COO David Hirschman to talk about how her digital team is weaving technology into the fabric of one of the world’s largest franchise brands…

#SFSW15: How Partnerships are Driving the Next Generation of Delivery

During a session at Street Fight Summit West in San Francisco Tuesday, executives from grocery ordering firm Instacart, food delivery startup DoorDash, and local logistics play Postmates came together to discuss the future of delivery.

#SFSW15: Inside the Local Services Land Grab

The local service industry has exploded in recent years as investors pour billion into companies creating new ways for consumer to transact with plumbers, painters and other service professionals. But even today, service professionals still rely mostly on word of mouth to find leads and get new jobs.

#SFSW15: How Pinterest, Twitter and Nextdoor Think About SMBs

A new generation of social media giants are betting big on Main Street. During the morning session of Street Fight Summit West in San Francisco, representatives from Twitter, Pinterest, and Nextdoor discussed programs designed to engage small businesses within local communities for future generations of the web.

Did Apple Just Solve Deep Linking?

One of the coolest things to come out Apple’s September product event was 3D Touch, which lets users indicate levels of intent based on how hard they press apps and links. Beyond the gadgetry of 3D Touch, one thing hasn’t been said: This is essentially deep linking, an area that will be a key battleground in local. 3D Touch could preempt the deep linking dilemma by peeking deep within other apps — a lighter and more elegant solution I’m calling “deep previewing.”

Raise Report: New Funding for AdYapper, Cinarra Systems, Granular

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for JetSmarter, SuperAwesome, and Made.com.

Is Yelp’s Slowing Growth a Function of Mobile’s Adolescence?

The apparent slowdown in Yelp’s growth does not necessarily reflect the value of the company to consumers or advertisers. Instead, it exposes the growing pains of the mobile ecosystem.

Street Fight Daily: Snapchat Capitalizes on Local, Uber Nabs Ex-Google Maps Chief

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Turns Geofilter Digital Stickers Into Revenue Source (LA Times)… Uber’s Ambitions Grow as It Hires Google’s Former Mapping Boss (Skift)… Starbucks Mobile Ordering Expands To 21 More States, Now Live In Over 4,000 Stores (TechCrunch)…

Street Fight Daily: Uber’s $50B Question, Ford Tests Showroom Beacons

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett shuts down Atlanta’s BLiNQ Media (Atlanta Business Chronicle)… Ford to Use Beacons to Beckon Buyers (Wards Auto)… The $50 Billion Question: Can Uber Deliver? (Wall Street Journal)…

Street Fight Daily: Square Eyes IPO, Thumbtack’s SEO Struggles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expected To Go Public This Year (Forbes)… Thumbtack, A Startup Backed by Google, Returns to Google’s Graces After SEO Hiccup (Re/code)… Dunkin’ Donuts CMO Discusses the Risky Move to Mobile Loyalty (AdAge)…

Street Fight Daily: Jack Dorsey’s New Gig, Uber’s Biggest Market

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jack Dorsey, New Twitter Interim CEO, Will Remain Square’s CEO (Recode)… Uber is Raising $1B To Crack China, Soon to be its Largest Market Worldwide (TechCrunch)… Twitter Tests Out Location-based Search for Tweets, Photos, and Videos (Twitter)…

Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (AppleInsider)… Sidewalk Labs, a Start-Up Created by Google, Has Bold Aims to Improve City Living (New York Times)… Digital Device Use Influences $1.7 Trillion in In-Store Retail Sales (eMarketer)…

Street Fight Daily: Mondelez Warms to Retail Tech, SMBs Embrace the Cloud

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mondelez Makes New Call to Startups for Retail Tech (AdAge)… Small Firms Shift Toward Cloud-Based Software (Wall Street Journal)… Uber CEO: “I’m Not Perfect and Neither is This Company.” (Mashable)…