A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Snapchat’s Programmatic AR Ads Are Gaining Traction (Digiday)
In November, BMW was the first to test Snapchat’s Snap Ad to AR augmented reality ad unit. Six months later, more than 100 advertisers have run those ad units, according to Snapchat, including the likes of Reebok, Nike, and currently, Hershey’s.
Cousins Subs Leverages Social, Marketing Tech to Stay Local (Street Fight)
Look at the menu board at Cousins Subs, and you’ll immediately notice how important local is to the restaurant’s brand. But the commitment extends beyond the Wisconsin cheddar cheese featured among the Midwest chain’s list of local ingredients — it goes all the way back to how the brand chooses to represent itself on social channels.
Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items (Recode)
Amazon is making another move to convert Amazon Prime customers into Whole Foods customers. Whole Foods will also offer Prime members big weekly discounts on a small selection of popular regular-price items, such as 50 percent off of halibut steaks. Recode: Amazon questions its future in Seattle.
What Gmail’s Redesign Means for Email Marketers (Street Fight)
Google’s recent announcement that it would launch a major Gmail redesign and roll out new features was met with a collective ‘meh’ from users, but Gmail’s new features could bring big changes for email marketers.
Another Ad Tech Firm Reduces European Operations Ahead of GDPR (The Drum)
Mobile advertising firm Kargo is set to move away from its earlier ad network model towards pure-play programmatic in a pivot that has seen it cut approximately 40 staff, plus transfer the majority of its UK workforce to Sublime Skinz.
Almost 60% of B2B Marketers Don’t Send Email (MediaPost)
B2B marketers just don’t get it, judging by The State Of B2B Marketing, a study by the UK firm SuperOffice. Of the firms studied, 59% used no email at all during a 90-day period. And what they did send was badly flawed.
Facebook Says It Deleted 865 Million Posts in Q1 (NYT)
Government officials, activists and academics have long pushed the social network to disclose more about how it deals with a variety of unacceptable posts. Now, Facebook is pulling back the curtain on those efforts—but only so far.
Twitter Makes Tweaks to Punish ‘Troll-Like’ Behavior (WSJ)
Twitter is turning to greater automation in its battle against abuse on its platform, saying its software will start automatically demoting response posts that it determines are likely to disrupt users’ conversations.