April 2017 – Street Fight

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

David Hirschman

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

Online retailers like Warby Parker and Bonobos have been experimenting for years with pop-up stores and actual brick-and-mortar locations. This phenomenon was the subject of a recent study conducted by ChargeItSpot, which provides cell phone charging stations for retailers and events.

Street Fight Daily: Facebook Will Train Local Journalists, Alphabet Records ‘Stunning’ Earnings

Joseph Zappa

Street Fight Daily: Facebook Will Train Local Journalists, Alphabet Records ‘Stunning’ Earnings

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Will Start Training Local Journalists and Newsrooms… Alphabet Made a Lot of Money on Google Advertising Despite Recent Controversy… Amazon’s Echo Look Could Snoop a Lot More Than Your Clothes…

Comcast Rolling Out a New Local Ad Service

Simon Constable

Comcast Rolling Out a New Local Ad Service

For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers.

Cupcakes

Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

Stephanie Miles

Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of a physical storefront.

Street Fight Daily: More Than Half of Ad Spend Now Mobile, Amazon Launches Echo Assistant with a View

Joseph Zappa

Street Fight Daily: More Than Half of Ad Spend Now Mobile, Amazon Launches Echo Assistant with a View

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Ad Spend Now Mobile; Digital Audio Revenues Also Surge… Amazon Has a New $200 Echo Camera That Can Judge Your Outfit… Brands Recognize Realities of Customer Journey…

The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

April Nowicki

The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

The stages of business growth may have no end point, but the opportunities that lie within them are more abstract than they seem. Moz CEO Sarah Bird says that Jeff Bezos’ well-known assertion that it will always be “day one” at Amazon resonates with her, but that financials can cloud the view of that goal.

Street Fight Daily: Instagram Growing Rapidly, Gannett Earnings Suggest Bleak Outlook for Newspapers

Joseph Zappa

Street Fight Daily: Instagram Growing Rapidly, Gannett Earnings Suggest Bleak Outlook for Newspapers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Earnings Forecast a Bleak 2017 for Newspaper Companies… Instagram is Growing Faster Than Ever and Now Has 700 Million Users… Waymo Is Hitting Uber Where It Hurts…

Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research

Anna Chandler

Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research

Uniting your client’s instincts with actionable data from social media, keyword research, content analysis, and analytics creates a hyperlocal strategy to reach their most interested clients. There are four key strategies for marketing companies that want to take their clients beyond mere traffic increases to high ROI and conversion rates.

Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

Tom Grubisich

Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.

Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery

Joseph Zappa

Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Plan to Dominate the Shipping Industry Is Taking Shape… Most Internet Users Prefer Search Engines to Find Local Products… Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools…

When Breaking Google’s Guidelines Is Almost Necessary with GMB

Joy Hawkins

When Breaking Google’s Guidelines Is Almost Necessary with GMB

A couple of months ago I was helping a physical therapy business on the Google My Business Forum that was filtered out of the local results on Google because of the Possum algorithm update in 2016. In this case, the culprit was a completely different physical therapy business down the street (about a two minute walk away).

Street Fight Daily: Uber Tracked Devices After App Was Deleted, Amazon Launches ‘Subscribe with Amazon’

Joseph Zappa

Street Fight Daily: Uber Tracked Devices After App Was Deleted, Amazon Launches ‘Subscribe with Amazon’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s CEO Plays with Fire… Amazon Launches ‘Subscribe with Amazon,’ a Marketplace for Digital Subscriptions… Loyalty Programs: The Best Way to Connect Users is Every Way…

Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ

Joseph Zappa

Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Leans on Machine Learning and Scale for Smarter Display Ads… Amazon’s Alexa Voice Tech is Now Available to Build Chatbots… Twitter is Testing a New Way to Show You News Articles…

Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products

David Hirschman

Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products

Gannett announced on Thursday afternoon that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small businesses and brands. SweetIQ’s products provide local businesses with tools to manage their listings and reputation, and measure consumer engagement.