March 2017 – Street Fight

Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War

Joseph Zappa

Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks to Test Mobile Order and Pay-Only Store at Headquarters… Amazon and Walmart Are in an All-Out Price War that Is Terrifying Big Brands… How The New York Times, The Huffington Post, and CNN Approach Platforms…

DoorDash Expands Jack in the Box Partnership, Continues Growth in Competitive Sector

Stephanie Miles

DoorDash Expands Jack in the Box Partnership, Continues Growth in Competitive Sector

Just four months after announcing that it would be launching a pilot program with Jack in the Box and delivering late-night orders to customers in San Francisco, DoorDash is expanding the partnership and will offer deliveries from more than 830 locations across 229 cities throughout the U.S.

With Metro D.C. Cool to Community News, One Publisher Pulls Back to Profitable Niches

Tom Grubisich

With Metro D.C. Cool to Community News, One Publisher Pulls Back to Profitable Niches

Local News Now seemed to be on an expansion trajectory earlier in the decade with two sites in Northern Virginia and two in the District of Columbia. But today the company has just two — and while they’re both profitable, founder Scott Brodbeck isn’t thinking of launching more sites anytime soon.

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

Joseph Zappa

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Targets Small Business Advertisers in Push to Diversify Revenue… Retale Offers In-Store Foot Traffic Guarantee On In-App Inventory… Snapchat’s Pitch to Small Brands and Businesses: Self-Serve Sponsored Geofilters …

How New Location Data Tools Are Making Attribution a Reality

Neil Sweeney

How New Location Data Tools Are Making Attribution a Reality

The future of retail and attribution is evolving quickly and allowing brands for the first time to have a better understanding of how effective their advertising is. While the search for in-store attribution is at the top of the every marketer’s wish list it’s important that all know the strengths and weaknesses of each methodology.

Street Fight Daily: Amazon Expands Into Grocery, Waze and Dunkin’ Donuts Partner on Order-Ahead

Joseph Zappa

Street Fight Daily: Amazon Expands Into Grocery, Waze and Dunkin’ Donuts Partner on Order-Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Grocery Pickup Stores in Seattle… Dunkin’ Donuts Links Order-Ahead, Loyalty to Waze App… There’s a Disconnect in Connecting Marketing Tech Tools…

Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction

Joao-Pierre Ruth

Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction

The company is unveiling a new service that it claims can figure out where consumers will likely go — and target mobile ads based on those expectations. Blis Futures uses artificial intelligence to identify patterns about where consumers are likely to spend time, and then focuses brands’ marketing to reach them at optimal moments.

Brand Battle: Wireless Phone Companies Face Off

Sponsor

Brand Battle: Wireless Phone Companies Face Off

To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed AT&T’s and Verizon’s store locations with focus on areas of local presence management. 4,903 AT&T locations and 4,000 Verizon locations were included in the data sample.

Street Fight Daily: Amazon’s Brick-and-Mortar Ambitions, Uber Suspends Self-Driving Cars After Crash

Joseph Zappa

Street Fight Daily: Amazon’s Brick-and-Mortar Ambitions, Uber Suspends Self-Driving Cars After Crash

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s YouTube Has Continued Showing Objectionable Ads Despite Advertiser Pushback… Uber Takes Self-Driving Cars Off the Road After One Flips Over in Arizona… Amazon’s Ambitions Unboxed: Brick-and-Mortar Stores for Appliances, Furniture, and More…

Street Fight Daily: Uber’s Secret Tools Undercut Competitors, Marketers Take on Google

Joseph Zappa

Street Fight Daily: Uber’s Secret Tools Undercut Competitors, Marketers Take on Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ShopTalk ’17: Retail Brands Focus on Amazon ‘Work-Arounds’… Uber Employees Still Use Secret Tools to Target Drivers and Undercut Competition… Opportunity Knocks: Marketers and Media Take On Google…