A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon to Launch Grocery Pickup Stores in Seattle (WSJ)
Amazon.com Inc. on Tuesday said it is launching a new grocery-store pickup service, pushing deeper into brick-and-mortar retail as it moves to capture more of what people spend on food.
How New Location Data Tools Are Making Attribution a Reality (Street Fight)
Neil Sweeney: The future of retail and attribution is evolving quickly and allowing brands for the first time to have a better understanding of how effective their advertising is. While the search for in-store attribution is at the top of the every marketer’s wish list it’s important that all know the strengths and weaknesses of each methodology.
Dunkin’ Donuts Links Order-Ahead, Loyalty to Waze App (GeoMarketing)
Dunkin’ Donuts has become the first partner for Waze’s new feature, “Order Ahead,” which lets drivers who use the Google-owned, crowd-sourced navigation app save time in line by submitting orders via the Dunkin’ Donuts Mobile App.
Can Open Source Thinking Create a Sustainable Business Model for Local Journalism? (Street Fight)
Scott Barnett: Open source software changed the landscape for the entire computing industry. Rather than commoditizing software completely, it actually made software development easier and more productive. I see tremendous parallels in the publishing industry today.
There’s a Disconnect in Connecting Marketing Tech Tools (eMarketer)
There’s no shortage of talk about marketing technology integration, but not too many marketers are walking the walk. For the majority of marketers, true integration is still an illusion.
How Visa and Toys R Us Are Embracing a Mobile-First Future (AdWeek)
During an event for brands and agencies hosted this morning by Adweek and Bloomberg Media, executives discussed how the shift to mobile has affected their brands and how they’re learning to evolve with it.
‘Grasping at Straws’: Buyers Say Twitter’s New Pre-Rolls Won’t Scale (Digiday)
Although video is Twitter’s largest revenue generator, buyers are skeptical that clients will adopt the platform’s new video products at scale as it attempts to pull itself out of the advertising doldrums.
Premium Pubs Tout Their Alternatives Amid Brand Safety Concerns — But Will Advertisers Arrive? (AdExchanger)
As advertisers yank spend from YouTube and Google Display Network due to brand safety concerns, premium publishers see an opportunity. These pubs have long complained that audience-based buying devalues the context they provide — context they claim ensures brand safety.
Evie Teams Up with Verizon to Launch a New Search Experience (TechCrunch)
Evie has partnered with Verizon to launch a new product called AppFlash. Like Evie’s existing app launcher, AppFlash helps users find content and services across different apps — and Evie is working with Verizon to make this the default experience on customers’ Android devices, popping up whenever they swipe to the left of their home screen.