Voice Bots Have One Big Problem: Human Behavior

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We’re surely moving in the direction of voice input to bots, but unless microphones advance — allowing you to request things with a near-silent whisper (or perhaps with thoughts) — people will continue to let their fingers do the talking.

How Local News Publishers Can Make Revenue and Engagement a Single and Successful Strategy

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Too often, local news publishers are given an either-or — either focus on growing revenue or on making deeper connections with users. Relay Media’s head of product Barb Palser believes publishers can do both at the same time.

Street Fight Daily: Facebook Recommends Local Businesses, Google Maps Supercharges Location Sharing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests an Enhanced Local Search and Discovery Feature Offering Business Suggestions… Google Maps Supercharges Location Sharing, Begins Drooling Over Your Data… AT&T, Verizon Pull Ads from Google Over ‘Hate’ Videos…

6 Ways Retailers Are Using Messaging Apps for Marketing

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Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Here are six examples of innovative ways that retailers are using them to market to consumers.

Tried and True Marketing Tactics SMBs Can Borrow From Premium Brands

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Many small-but-growing businesses have a multi-store operation and a dynamic online presence, but simply can’t afford the custom-built, integrated retail and ecommerce systems that keep a premium brand’s customer experience tight and consistent. Here are some tactics they can employ to hack that problem.

Street Fight Daily: Instagram to Add Data and Direct Booking, Uber Rides in U.S. Hit All-Time High

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Grows to 1 Million Active Advertisers, Plans to Add More Data and Direct Booking… Uber Says It Just Had Its Best U.S. Week Ever Despite Controversies… The Texas Tribune is Using a Facebook Messenger Bot to Reach New Audiences…

YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

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The company’s chief executive, Jared Rowe, talked about where YP saw its sweet spot. In particular, he spoke of a “blended” print and digital model where publishers could move consumers “back and forth, and in between” to create more value for local businesses.

What Does the Bot Bubble Mean for Facebook’s Long Game?

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“Facebook has long been a force in post-sale retention and Messenger can really play a huge part as a CRM tool,” Mike Blumenthal tells David Mihm. “I see it as the “real” social network… the one where folks communicate with those closest to them.”

Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…

Foursquare Analytics, a Dashboard for Location Intel, Debuts

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Today marks the public debut of Foursquare Analytics, a dashboard that puts location intelligence in the hands of brands the company works with. The dashboard, he says, leverages Foursquare’s location tech capabilities for restaurant chains, retailers, and others who need deeper consumer analytics.

InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

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The company’s new program identifies consumers who have not visited a partner retailer for a set period of time. This information is then used to put ads in front of the consumer to encourage them to return.

Point Inside Announces Personalization Tool for In-Store Marketing

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The new service leverages historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. It is an extension of the company’s StoreMode platform, which upgrades the usefulness of retailers’ branded apps with features like indoor mapping, product location, and store-specific searches.

Street Fight Daily: Uber President Steps Down, Google Increases Brands’ Control Over Online Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two Executives, Including President Jeff Jones, to Leave Uber… Google Vows More Control for Brands Over Online Ads… Why Samsung Wants to Build a ‘Corporate-Wide AI Voice System’ …

Openings and New Hires at Empyr, Pitney Bowes, and Button

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Netsertive, Vendasta, Speakeasy and Tapad.

Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

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“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”

Street Fight Daily: Google Tests Voice Ads on Speaker, Pinterest Targets Visual Search Market

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Waters of Voice Ads on Speaker… Pinterest Goes After Visual Search Market Share… Alexa is Coming to the iPhone…

xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

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Location intelligence company xAd today launched a new media buying model called “Cost Per Visit,” which is intended to ensure offline visits at stores by customers — and offer better ROI for brands. Marketers who use “Cost Per Visit” only pay when targeted customers physically go to a store after seeing a mobile ad.

Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

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Mobile page-loading issues are so pervasive that 59% of users click off content that takes more than three seconds to load, costing news publishers numerous opportunities to lengthen pageviews into sessions and monetize their articles and videos. Google’s AMP addresses the problem, but at what cost?

Street Fight Daily: Walmart Acquires ModCloth, Marketing Tactics Divide Consumers by Generation

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Millenials Follow Brands; Gen-Xers, Contests; Boomers, Promotions… Walmart is Acquiring ModCloth, the Online Women’s Fashion Retailer… Introducing Marketing-Stack Management, Powered by Enterprise Machine Learning…

ShopChat Comes Out of Stealth with a Mobile Shopping Keyboard

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ShopChat’s newly debuted mobile shopping keyboard works with messaging apps such as Facebook Messenger and Apple iMessage, letting users find and share pictures of products through their smartphones with their friends. Those friends can then give feedback, including emojis, and recommendations about the products.