Openings and New Hires at Weather Company, Mono Solutions, Criteo

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Cint, Samba TV, CWR Digital, Nexstar and Digital Maas.

Street Culture: A Changing Culture of Inclusion and Conversation at Dispatch

“I think it’s important to have marketing leadership from a cultural standpoint,” the company’s VP of marketing, Corey O’Donnell says. “Marketing isn’t just what you tell the world about your business, it’s also what you tell your employees.”

Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks to Test Mobile Order and Pay-Only Store at Headquarters… Amazon and Walmart Are in an All-Out Price War that Is Terrifying Big Brands… How The New York Times, The Huffington Post, and CNN Approach Platforms…

DoorDash Expands Jack in the Box Partnership, Continues Growth in Competitive Sector

Just four months after announcing that it would be launching a pilot program with Jack in the Box and delivering late-night orders to customers in San Francisco, DoorDash is expanding the partnership and will offer deliveries from more than 830 locations across 229 cities throughout the U.S.

With Metro D.C. Cool to Community News, One Publisher Pulls Back to Profitable Niches

Local News Now seemed to be on an expansion trajectory earlier in the decade with two sites in Northern Virginia and two in the District of Columbia. But today the company has just two — and while they’re both profitable, founder Scott Brodbeck isn’t thinking of launching more sites anytime soon.

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Targets Small Business Advertisers in Push to Diversify Revenue… Retale Offers In-Store Foot Traffic Guarantee On In-App Inventory… Snapchat’s Pitch to Small Brands and Businesses: Self-Serve Sponsored Geofilters …

How New Location Data Tools Are Making Attribution a Reality

The future of retail and attribution is evolving quickly and allowing brands for the first time to have a better understanding of how effective their advertising is. While the search for in-store attribution is at the top of the every marketer’s wish list it’s important that all know the strengths and weaknesses of each methodology.

Can Open Source Thinking Create a Sustainable Business Model for Local Journalism?

Open source software changed the landscape for the entire computing industry. Rather than commoditizing software completely, it actually made software development easier and more productive. I see tremendous parallels in the publishing industry today.

Street Fight Daily: Amazon Expands Into Grocery, Waze and Dunkin’ Donuts Partner on Order-Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Grocery Pickup Stores in Seattle… Dunkin’ Donuts Links Order-Ahead, Loyalty to Waze App… There’s a Disconnect in Connecting Marketing Tech Tools…

Geopath Taps Tech from Citilabs for Audience Location Measurement

Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, has announced it will use software from Citilabs to power an audience location measurement solution for out-of-home advertisers.

Affinity Solutions Launches Tool to Predict Future Purchase Outcomes

Tech firms are working at a feverish pace to crack the code when it comes to predictive marketing, as brands demand more detailed insights into consumers’ future purchasing behaviors. The latest effort into this arena comes from Affinity Solutions, which is launching its Purchase-Driven Marketing Cloud today.

Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction

The company is unveiling a new service that it claims can figure out where consumers will likely go — and target mobile ads based on those expectations. Blis Futures uses artificial intelligence to identify patterns about where consumers are likely to spend time, and then focuses brands’ marketing to reach them at optimal moments.

Street Fight Daily: Facebook Brings Stories to Flagship App, Voice Assistant Adoption Climbs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Brings Stories to Its Flagship App… Voice Assistants Now Reach 12% of U.S. Households… Payment Company Square Launches in the UK…

Research Roundup: Comparing Franchisees and Independent Professionals

Comparing some surveys focused at opposite ends of the local small business spectrum — franchise operators and self-employed professionals — it feels like, though the industry is selling these groups the same marketing and commerce technology and services, the two segments are more different than similar.

Optimizing for Mobile Search: New Tips and Old Tricks

It used to be that you wanted to be situated as close as possible to the city centroid, or clustered with similar businesses. Now you might literally have to be the closest shop to the place your potential customer happens to be standing. How in the world do you optimize for that?

Brand Battle: Wireless Phone Companies Face Off

To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed AT&T’s and Verizon’s store locations with focus on areas of local presence management. 4,903 AT&T locations and 4,000 Verizon locations were included in the data sample.

Street Fight Daily: Amazon’s Brick-and-Mortar Ambitions, Uber Suspends Self-Driving Cars After Crash

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s YouTube Has Continued Showing Objectionable Ads Despite Advertiser Pushback… Uber Takes Self-Driving Cars Off the Road After One Flips Over in Arizona… Amazon’s Ambitions Unboxed: Brick-and-Mortar Stores for Appliances, Furniture, and More…

Why the Creative Director of the Future Stands at the Crossroads of Marketing, Tech, Product, and Ads

Think of the evolving creative director as a technological and marketing pentathlete, a dynamic force who’ll need to satisfy more than just the traditional advertising imperative. Envision a product-strategy role; that is the model to come.

Raise Report: Flow, Databerries, PlateIQ Secure New Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for EVRYTHING, Helpling, Drivemode, and Lynkos.

Street Fight Daily: Uber’s Secret Tools Undercut Competitors, Marketers Take on Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ShopTalk ’17: Retail Brands Focus on Amazon ‘Work-Arounds’… Uber Employees Still Use Secret Tools to Target Drivers and Undercut Competition… Opportunity Knocks: Marketers and Media Take On Google…