A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Salesforce Brings AI to the CRM Masses with New System, Einstein (AdExchanger)
More technical developers — who might not know anything about deep learning — can train Einstein to recognize consumer sentiment patterns or images. And data scientists can use Einstein to build custom algorithms and put them into production, without having to worry about scale issues.
Yelp Courts Developers with Launch of New Fusion Program (Street Fight)
The program includes tools for developers to build with the Yelp Fusion API and Yelp’s local data, along with additional integrations. An updated developer portal will give developers better access to search more than 50 million local businesses across 32 countries.
Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users? (AdWeek)
Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. The popular messaging app plans to attract deep-pocketed marketers and investors with the introduction of in-app behavioral targeting in the fourth quarter timed to a rumored IPO.
Belly Launches Loyalty Program for Enterprise Retailers (Street Fight)
According to the company, the new product will be considerably more flexible than Belly’s original loyalty rewards program for small businesses, giving retailers with large physical store footprints the opportunity to design more unified experiences across in-store, mobile, and online channels.
Google Trips App Helps Plan Personalized Travel (MediaPost)
Google on Monday unveiled Google Trips — a free Android app designed to help people plan upcoming excursions. The app comes prepackaged with popular sights and attractions in top 200 cities around the world. It also helps users keeping track of flight, hotel, car and restaurant reservations.
U.S. Government Signals Backing for Self-Driving Cars (New York Times)
Federal auto safety regulators on Monday made it official: They are betting the nation’s highways will be safer with more cars driven by machines and not people. The Obama administration promised strong safety oversight, but sent a clear signal to automakers that the door was wide open for driverless cars.
Unacast Co-Founder on the Evolving Road of Beacon Tech (TechCrunch)
Kjartan Slette: When Apple launched its iBeacon protocol at the Apple Worldwide Developers Conference in 2013 it laid the foundation for an entire new industry — the proximity industry.
Walmart’s $3.3 Billion Acquisition of Jet is Now Official. Next Comes the Hard Part (Recode)
Amazon continues to gain market share in the U.S. and doesn’t appear to be losing any steam, while Walmart’s e-commerce growth has decelerated for most of the past year and a half. Jet.com also has to prove that it can develop a loyal customer base over many years, not just one powered by heavy advertising spending.
Smartphone Apps Are Crushing Mobile Web Time (eMarketer)
Americans are spending even more time in mobile apps than previously thought—driven by consumption of news and video, as well as use of productivity apps, social media and mobile messaging platforms.