LBMA Podcast: Mobiquity’s ‘Smart’ Malls, Bing Improves Mobile Targeting

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. We have a compressed, no-frills version of the show today as Rob is remote on Prince Edward Island. Top stories of the week include: Tinder match-making for dogs; Simon Malls & Mobiquity team up for “smart” malls; The Traces app launch; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Bing catches gets smarter mobile ad targeting; Timex has a new non-smartphone connected watch.

This Week in Location Based Marketing Episode 194

Recorded: August 8, 2014
Hosts: Rob Woodbridge & Asif Khan

Show Notes:

Top stories of the week

(starts at 7:50)

1. Tinder hijacked to help rescue dogs get adopted (7:50)
2. Simon Malls and Mobiquity team up to “smart” enable 200 malls (11:42)
3. Traces app (14:40)
4. Shazam launches Resonate platform (18:45)
5. Ninja Sphere for smart homes (22:50)
6. Westpac launches AR in banking (25:30)
7. Track Toronto – putting Toronto songs on the map (28:50)
8. Drop raises $1.25M (33:35)
9. Bing‘s new geotargeting (36:40)
10. Timex Ironman One GPS+ (39:55)

Resource of the week
Consumers Agree To Mobile Location Tracking For Specific Reasons (47:20)