Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup | Street Fight

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Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup

0 Comments 28 March 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

download (3) 9.01.19 AMNBCUniversal-Owned DailyCandy and Television Without Pity Will Be Shut Down (Recode)
DailyCandy and Television Without Pity, two high-profile Internet content properties owned by NBCUniversal, are being shuttered, a move that management told staff this morning would be occurring next week. Local recommendations site DailyCandy had been purchased by the Comcast media unit in 2008 for $125 million from the New York-based Pilot Group.

How a Connecticut Network Helps ‘Indie’ News Sites Bridge Revenue Gap (Street Fight)
Tom Grubisich: Networks of independent community news sites are growing up and expanding out, and one of the biggest is the three-year-old Independent Media Network, which provides multiple layers of services — in advertising, editorial, business and tech — to more than a hundred community and other news operations in Connecticut.

Nomi Acquires Media Armor To Add Online Marketing Data To Its Offline Marketing Tools (TechCrunch)
Nomi, a data and marketing startup that serves brick-and-mortar retailers, is announcing that it has acquired ad startup Media Armor. CEO Marc Ferrentino said Nomi’s vision is to “digitize the offline world to be on par with the online world,” and the acquisition will help the company bring more digital marketing data into its platform.

Openings and New Hires at xAd, Kenshoo, PayPal and Local Market Launch (Street Fight)
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Microsoft, Mediative, hibu, Angie’s List and more.

GoDaddy Partners With Dwolla On New E-Invoicing Option For Small Businesses (TechCrunch)
Web host and small business service provider GoDaddy is teaming up with payments network Dwolla, the companies are announcing today, to offer GoDaddy’s business customers an alternative to paper checks and competing online payment services like PayPal when invoicing their customers and vendors.

Google’s Brilliant Plan to Get Millions to Adopt Its e-Money System: Gmail (Quartz)
While the service has been available since last summer to anyone who had a Google Wallet account or had already been sent money via Gmail, Google now seems to be starting to push it out to the broader public. What it cares about is getting you to sign up to Google Wallet and capture your bank account and credit-card information.

4INFO CEO: Location Data Is Not ‘The End Game’ In Mobile Advertising (AdExchanger)
Mobile ad platform 4INFO ties mobile ad campaigns to offline conversion rates by matching offline consumer data with mobile devices on a household level. During an interview, the company’s CEO said that he did not believe that location was an end came in mobile marketing, and questioned firms focus exclusively on location-based targeting.

Uber Sets Up in Hong Kong to Tap Wealthy Clients in Asia (Bloomberg)
Uber Technologies Inc. plans to introduce its car-booking application to cities including Hong Kong, Beijing and Jakarta this year to tap growing demand from wealthy travelers. The San Francisco-based company is looking to hire and work with local limousine and chauffeur companies in those cities, Sam Gellman, head of Asia expansion at Uber, said in an interview.

Universal McCann Exec Boasts Location-based Advertising Beyond Radius-Targeting (Mobile Commerce Daily)
A Universal McCann executive at the ad:tech San Francisco 2014 conference touted mobile’s ability to go beyond location-based targeting to also include behavioral data. Executives from PlaceIQ and Universal McCann spoke about the importance of integrating location data into mobile campaigns.

Time Warner Cable Rates Targeted by ‘Professional’ Hagglers (Reuters)
Time Warner Cable customers looking to lower their bills would be able to hire “professional negotiators,” to squeeze discounts out of the cable provider under a trial service being offered by Yipit, a New York-based daily deals startup. Yipit said it would have employees who are “professional negotiators” try to haggle for better rates with the cable company.

Rewarder Powering New eBay Classifieds ‘Wanted’ Section (Screenwerk)
EBay Classifieds is adding a new “Wanted” section that will be supported by Rewarder, an expert or knowledge marketplace (or Q&A site if you prefer). One of the things this new area will do for eBay is enable a look at demand — “what are people seeking/asking about?” Assuming a meaningful level of usage this kind of data is extremely valuable.

LBMA Podcast: Bringing Big Data Down to the Moment (Street Fight)
Top stories of the week include Disney World, the Weather Channel’s Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange, Indoo.rs, Gigwalk, What3Words and Digicash.

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