Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist… Amazon Plans to Open As Many As Six More Amazon Go Stores This Year… Twitter Tightened Up the Requirements for Its Amplify Publisher Program…
Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…
Street Fight Daily: Facebook-WhatsApp Data Sharing Blocked Abroad, OpenTable Scales Back
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Runs Into Roadblock Abroad Taking User Data from WhatsApp for Targeted Ads… As OpenTable Struggles to Take Hold Abroad, Priceline Scales It Back… Uber Rival Karhoo Shuts Down After Blowing Reported $250M in Funding…
Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… NBCUniversal-Owned DailyCandy and Television Without Pity Will Be Shut Down (Recode)… Nomi Acquires Media Armor To Add Online Marketing Data To Its Offline Marketing Tools (TechCrunch)… GoDaddy Partners With Dwolla On New E-Invoicing Option For Small Businesses (TechCrunch)…
Street Fight Daily: Same-Day Delivery Stays Hot, China’s Tencent Bets on Local
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Postmates Closes New Financing Round and Passes 10,000 Deliveries a Week (New York Times)… China’s Tencent firms up online-to-offline muscle with review site buy (Reuters)… AP Brings Olympics Coverage to Local News Outlets With Customizable, White-label Microsites (Poynter)…
Bringing Augmented Reality Marketing to Every Business
For years, marketing and advertising agencies have strained themselves trying to isolate the most effective, meaningful and lasting image to sell their product. Now, brands are able to visually and audibly foster experiences which consumers can be a part of. Augmented reality is still in infancy, and it seems that there are no limitations to the communication potential it embodies…
Street Fight Daily: 12.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
EBay’s PayPal Counts on Its 103 Million Users to Target Groupon (Bloomberg BusinessWeek)…
Examiner.com Will Provide Content For CBS Local Digital Media (PaidContent)…
NBC Maps the 2012 Election Campaign Trail With Foursquare (Mashable)…
Street Fight Daily: 05.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Groupon seems to be dancing around the issue of mobile. Location-based social networks like Foursquare can be great partners, but they can also be competitors. (Business Insider)… Real estate website Trulia is set to roll out a new feature that will allow users to view crime statistics for 50 metro areas in the U.S. The crime maps are based on data collected from more than 1,000 different sources, aggregated into more than 5 million data points on the maps. (GigaOm)…
New Hyperlocal Opportunities as TV Goes Social and Mobile
Looking at the role location plays in TV leads us to two key areas of opportunity. The first is the collection of location data from Twitter and other social TV platforms enabling networks to identify high and low geographic engagement regions. The second is the relationship between the viewers’ physical location and the presentation of offers/deals by brands…