Nomi | Street Fight

With Nomi Deal, Brickstream Kicks Off Consolidation in Store Analytics

Steven Jacobs

With Nomi Deal, Brickstream Kicks Off Consolidation in Store Analytics

Brickstream, an in-store analytics firm, has snapped up the New York-based Nomi, an indoor marketing startup founded by a handful of Salesforce alums, in an all-equity deal. The entire 37-person Nomi team will join Brickstream including CEO Marc Ferrentino who will now serve as chief marketing officer for the Atlanta, Ga.-based company…

Street Fight Daily: BuzzFeed Raises $50M, Senator Warns of Wearables

The Editors

Street Fight Daily: BuzzFeed Raises $50M, Senator Warns of Wearables

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology50 Million New Reasons BuzzFeed Wants to Take Its Content Far Beyond Lists (New York Times)… Senator Warns Fitbit Is A ‘Privacy Nightmare’ And Could Be ‘Tracking’ Your Movements (Business Insider)… Apple iPhone Privacy Changes Lead to Layoffs at Retail Tracking Startup Nomi (Recode)…

6 Innovative Ways to Implement Beacons for Marketing

Stephanie Miles

6 Innovative Ways to Implement Beacons for Marketing

Brick-and-mortar merchants know they need to step it up to compete against e-commerce retailers, and they know that proximity marketing with indoor positioning technology can be an effective mechanism for driving customer acquisition and retention. Here are six examples of innovative ways that businesses are implementing beacon technology right now…

Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup

The Editors

Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNBCUniversal-Owned DailyCandy and Television Without Pity Will Be Shut Down (Recode)… Nomi Acquires Media Armor To Add Online Marketing Data To Its Offline Marketing Tools (TechCrunch)… GoDaddy Partners With Dwolla On New E-Invoicing Option For Small Businesses (TechCrunch)…

Placed CEO: In the Real World, It’s People — Not Places — That Matter

Steven Jacobs

Placed CEO: In the Real World, It’s People — Not Places — That Matter

There’s a broader effort in the technology community to chart consumer behavior in the real-world, using mobile devices to measure movement throughout the the world as marketers use cookies trace users as the browse the web. Street Fight recently caught up with David Shim, the chief executive at Placed, to discuss the ins and out of charting consumer behavior in the real-world…

Nomi Adds In-store Messaging to Offline Measurement

Steven Jacobs

Nomi Adds In-store Messaging to Offline Measurement

The New York-based startup is moving deeper into the proximity marketing business by adding in-store messaging capabilities to its existing measurement and analytics products. The proximity marketing product, Nomi Mobile, uses a Bluetooth LE beacon to enable retailers to send notifications, rewards, and other messaging to customers on their existing mobile applications as they walk through the store…

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

Myriah Towner

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

In a panel at Street Fight Summit in New York last month, experts from the retail analytics space explored the ways big data is transforming the retail industry. Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext talked about how retailers can maximize profit from the moment a shopper walks into their store. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer’s perspective, saying that while privacy is concerning for retailers, the overall benefit of creating the better experience a customer wants outweighs those concerns…

Explainer: How Local Data Startups Are Building Analytics for the Real World

Steven Jacobs

Explainer: How Local Data Startups Are Building Analytics for the Real World

There’s been a lot of excitement around in-store analytics recently as venture funding has begun to pour into the space. But the trend is one part of a much larger technological effort to quantify consumer activity in the real-world, bringing the same measurement about where we go, when we go there, and where we came from that Google Analytics and Comscore brought to the web years ago…

Street Fight Daily: Patch Staffs Top Sites Only, BrandNetworks Acquires Optimal

The Editors

Street Fight Daily: Patch Staffs Top Sites Only, BrandNetworks Acquires Optimal

A roundup of today’s big stories in hyperlocal content, commerce, and technologyPatch Will Staff Outlets In Top-Performing Areas Only, Memo Says (Poynter)… Social Ad Companies Team Up As Brand Networks Acquires Optimal For $35M (TechCrunch)… In-Store Analytics Firm Nomi Raises $10 Million, Looks Beyond Retail (Mashable)…

Keeping Customers Coming Back Through the Power of Data

Steven Jacobs

Keeping Customers Coming Back Through the Power of Data

Gone are the days where the only record of a visit to a local business was a credit card transaction, loyalty punch, or cash receipt. Now our activities become user profiles that help real-world businesses to track us — as much to retain their customers as to make that customer experience better suited to the individual and less frustrating…

Local Retail Won’t Disappear — Mobile Will Transform the In-Store Experience

Steven Jacobs

Local Retail Won’t Disappear — Mobile Will Transform the In-Store Experience

“The changes in the next five years in retail will be more profound and transformational than the last 100 years in retail have been because largely because of mobile,” said Cyriac Roeding, CEO of Shopkick. “I don’t think people will go [to stores] because they need something. I don’t even think they’ll go because they want something. I think they’ll go because they want to feel better.”

Street Fight Daily: Apple Buys WifiSLAM, NYU’s Hyperlocal Finds New Home

The Editors

Street Fight Daily: Apple Buys WifiSLAM, NYU’s Hyperlocal Finds New Home

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Apple Acquires Indoor Location Company WifiSLAM (Wall Street Journal)… Changing Trains: The Local East Village, NYU’s hyperlocal blog, Moves from The New York Times to New York Magazine (Nieman Lab)… Local Search Service Roamz Shifts Again – Now “Local Measure,” Startup Brings Geo-Based Data To Businesses (& Gets Them To Pay) (TechCrunch)…

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

Steven Jacobs

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

Netscape founder Marc Andreessen may think retail’s demise is inevitable, but Benchmark Capital has just made a big bet on its future. The venture firm has led a $17.3 million series B round in Euclid, a startup that uses wi-fi analytics to provide brick-and-mortar retailers with web-like reporting on in-store traffic…

Street Fight Daily: Groupon Acquires MashLogic, EveryBlock Could Be Sold

Steven Jacobs

Street Fight Daily: Groupon Acquires MashLogic, EveryBlock Could Be Sold

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon Acqui-Hires MashLogic, Will Shutter Britely Plugin This weekend (PandoDaily)… EveryBlock Could Still Be Sold, Says Schiller, After Abrupt Closing of Hyperlocal Pioneer (Poynter)… After Acquiring 15 Groupon Clones, CrowdSavings Finds a Buyer for Itself (AllThingsD)…