Street Fight Daily: Apple Acquires Embark, Uber’s Huge Valuation | Street Fight

Headlines

Street Fight Daily: Apple Acquires Embark, Uber’s Huge Valuation

0 Comments 23 August 2013 by

A roundup of today’s big stories in hyperlocal content, commerce, and technology

mzm.lewdovznApple Acquires Embark, Another Mapping App With Transit Information (TechCrunch)
Apple has acquired yet another transit mapping application. This time it’s Embark, a Silicon Valley-based startup that builds apps for different cities to provide information about routes and stops. This acquisition follows the purchase of HopStop, another app that offers transit directions to users.

Uber’s Breathtaking Valuation: Is It Really Different This Time? (Forbes)
Uber has raised more than $360 million at an eye-popping valuation of $3.5 billion. It’s incredible for a company that didn’t exist when President Obama was inaugurated for his first term, but it also raises the question of whether such a number can possibly be justified.

Yelp CEO Insists The Site’s Reviews Are Accurate (Forbes)
Yelp CEO and co-founder Jeremy Stoppelman defended the site’s user reviews during a recent interview with Charlie Rose: “There’s a lot of ways to try and dismiss the user base, or the power of Yelp or meaning of Yelp, but if you look at the demographics, they are off the charts. They are very attractive,” Stoppelman said.

Forecast: Majority of Mobile Ad Spend to Go to Search (Search Engine Land)
In an updated digital and mobile advertising forecast, eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly, it will lead all other types of mobile advertising, similar to its current position online. Display advertising will follow with $14.5 billion by the end of the forecast period.

Google Patent Shows Location-based Unlock Actions for Android (VentureBeat)
You may one day have to do different actions to unlock your Android phone based on where you are, according to a patent filed by Google. The patent explains a technology that would let Google determine where your phone is (which it already can do), and be able to tell when it is in a “familiar” place.

Why Hyperlocal Has (Mostly) Flopped (Fortune)
The struggles of various projects beg the question: Why is hyperlocal so hard? It shouldn’t be in theory, at least where news is concerned. The ongoing decline of small, local newspapers presents what seems like a significant opportunity for ventures like Patch.

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly