What Does the Arrival of Approximate Location Mean for Granular Ad Targeting?

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Tucked into ​​Android’s latest privacy update is a change that many marketers didn’t see coming. Smartphone owners with Android 12 or higher now have the option to ​share “approximate” location instead of precise location, restricting app developers from accessing their exact whereabouts in real-time.

Adapting to New iOS13 and Android Q Location Sharing Permission Changes: What to Expect

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This month, both Apple and Google released significant updates to their operating systems (OS) that will have a big impact on the way location data is shared and collected. It is just one of many ways the tech industry is trying to self-regulate and protect consumers’ information in the absence of federal-level privacy regulations.

These new location-sharing permission changes impact an app’s ability to gather the necessary data they need to build location-based app features, and while it’s too early to understand the significance of the impact, these changes give a clear indication of how the tech industry must evolve to be more transparent with consumers and provide clearer, opt-in consent through any data exchange.

Adapting and adjusting to these changes first and foremost require a high-level understanding of what specifically these updates include, and how they impact the interaction between an app and its users. 

Street Fight Daily: Square CFO to Lead Nextdoor, Breaking Down the Voice Ecosystem

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Voice Assistants are Created Equal… Square CFO Sarah Friar to Become Nextdoor CEO… Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts…

Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices

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The European Commission has laid down a record $5 billion fine against Google for allegedly monopolistic search practices that have essentially forced users to turn to Google for mobile searches on the company’s Android devices.

Is Voice the Future of Local AR?

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Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.

Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine

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“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”

Sussing Out Google’s Master Plan in the Post-App Era

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Google’s counter-attack to the world of apps can be seen in several places. In fact most Google moves are to drive mobile behavior through its front door. This principle underpinned nearly every announcement at Google I/O.

Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…

Street Fight Daily: Facebook’s Ad Strategy, Square Eyes Caviar

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHow Facebook Sold You Krill Oil (New York Times)… Square Said to Be in Talks to Buy Food Delivery Start-Up Caviar (Street Fight)… OpenTable Takes Out Its Wallet for Restaurant Sales Analytics Startup Copilot (VentureBeat)…

Street Fight Daily: Apple Acquires Embark, Uber’s Huge Valuation

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyApple Acquires Embark, Another Mapping App With Transit Information (TechCrunch)… Uber’s Breathtaking Valuation: Is It Really Different This Time? (Forbes)… Yelp CEO Insists The Site’s Reviews Are Accurate (Forbes)…

The Local Search Shadow Economy

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We know that there exist a great number of businesses in our local communities that service a variety of needs at their clients’ homes or business locations. Aside from specialized services like Angie’s List and Service Magic, there are few local search outlets that serve potential clients or service providers well in terms of their ability to connect a need with the appropriate provider…

Street Fight Daily: Groupon Restates, Bing Eliminates Local Targeting in Some Markets

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Restates Q4 Earnings (Crain’s Chicago Business)…

LivingSocial Finds That Full-Price Offers Work Better on Mobile Than Discounts (AllThingsD)…

Funding Circle, a Kickstarter for SMBs, Picks Up $16M From Index, Union Square Ventures (TechCrunch)…