March 2013 – Street Fight

Openings & New Hires at Groupon, Street Fight, PaperG, AOL & more

Kelly Benish

Openings & New Hires at Groupon, Street Fight, PaperG, AOL & more

More folks on the move: PaperG hires Brooke Frederick away from Bizo; Weather Channel poaches from Digital Broadcasting Group; SoundCloud brings on a Nokia executive and the job openings abound, including a plum sales position at Street Fight. Also: good opportunities for product managers and sales execs at Groupon, AOL, Oracle, Signpost and more. Plus: juicy insider tips on who’s looking to make the jump!…

Study: 82% of SMBs Use Facebook for Marketing, 25% Use Twitter

Isa Jones

Study: 82% of SMBs Use Facebook for Marketing, 25% Use Twitter

“Facebook remains the dominant platform because it simply has more active users than any other social network,” Mark Schmulen, general manager of social media at Constant Contact, told Street Fight. “It effectively offers marketers the biggest potential reach to engage with customers. In addition, Facebook is a more mature marketing platform, offering marketers highly targeted advertising products and customizable brand pages that enable them to run promotions like sweepstakes, coupons, and user-generated contests.”

PODCAST: This Week in Location-Based Marketing — PubNub

Asif Khan

PODCAST: This Week in Location-Based Marketing — PubNub

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss whether Foursquare can make the switch from check-ins to discovery; Apple is awarded a patent for augmented reality on top of live video; Volkswagon makes driving more social; and Microsoft is testing yet another option for mobile payments. Plus special guest, Todd Greene, co-founder and CEO of PubNub on the emergence of real-time apps.

Street Fight Daily: Google Expands Local Delivery, Hiring in Hyperlocal

The Editors

Street Fight Daily: Google Expands Local Delivery, Hiring in Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Starts Testing Google Shopping Express In SF, With Free Delivery From Target, Walgreens, Staples And More (TechCrunch)… Apple Hiring ‘Ground Truth’ Managers To Improve Maps (Search Engine Land)… Did Poor Collaboration Lead To The Termination Of NYU’s Blog With The New York Times? (NYU Local)…

A Year After Its SXSW Moment, Highlight Keeps Working to Connect People Nearby

Noah Davis

A Year After Its SXSW Moment, Highlight Keeps Working to Connect People Nearby

Paul Davison’s location-based startup Highlight has had a strange trajectory. It was the darling of South by Southwest in 2012, then soon lost its sheen for a variety of reasons, prompting a series of “What Happened to Highlight?” posts around the time of this year’s Austin event. Street Fight recently caught up with Davison to talk about retrenching, the definition of fun, and his very real belief that using Highlight can change the world around us.

PublicStuff Gets Answers for Local Citizens, Even in Chinese

Tom Grubisich

PublicStuff Gets Answers for Local Citizens, Even in Chinese

Local publishers have long served their communities by shining a light on municipal issues until the folks at City Hall take notice and fill in those dangerous potholes. But in the past few years we’ve also seen several startups pop up that want to make an even more direct connection between citizens’ complaints and government action…

6 Things I Learned About Local By Failing in Local

Luke Stangel

6 Things I Learned About Local By Failing in Local

I remember the bright-eyed conversation I had with my eventual partner Ed Lucero that sparked Tackable. It was 2009, and Instagram was being born somewhere else. The iPhone was brand new, and developers were racing to build apps that captured the power of local information. There are two worlds out there, I told Ed, the physical world and the digital world. Overlay the two, and things get interesting. Imagine!

Case Study: Walmart Expands Mobile Efforts With Scan & Go App

Stephanie Miles

Case Study: Walmart Expands Mobile Efforts With Scan & Go App

The retail giant isn’t trying to dissuade customers from using their smartphones while they shop. In fact, the retailer is beefing up the carrier signals inside its stores to make it easier for customers to get online. Instead, the company is combating the threat of showrooming by encouraging customers to fill their screens with its own mobile application.

Street Fight Daily: Glympse Invades the Dash, LivingSocial Settles Suit

The Editors

Street Fight Daily: Glympse Invades the Dash, LivingSocial Settles Suit

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Glympse Brings Its Location Sharing to BMW and MINI Vehicles (New York Times)… LivingSocial Ordered to Pay $4.1 Million To Settle Class Action Suit (Fast Company)… New Yelp Revenue Estimate Feature Misleads Merchants (CoPilot)…

Pricing Engine Pools Data to Help VSBs Spend Wisely

Steven Jacobs

Pricing Engine Pools Data to Help VSBs Spend Wisely

With legacy local media companies starting to scale marketing services products, startups now have an increasingly viable channel to manage and distribute marketing products for very small businesses (VSBs). Pricing Engine has built a paid search and display manager that uses collective knowledge to help the smallest businesses effectively buy ads online…

Street Fight Daily: Yelp Quantifies Its Value for SMBs, Identifying Anonymous Location

The Editors

Street Fight Daily: Yelp Quantifies Its Value for SMBs, Identifying Anonymous Location

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Announces A New ‘Revenue Estimator’ For Small Businesses (TechCrunch)… Why the Collision of Big Data and Privacy Will Require a New Realpolitik (Paid Content)… How Indoor Location Could Find Its Way into Apple Services (GigaOm)…

Local Retail Won’t Disappear — Mobile Will Transform the In-Store Experience

Steven Jacobs

Local Retail Won’t Disappear — Mobile Will Transform the In-Store Experience

“The changes in the next five years in retail will be more profound and transformational than the last 100 years in retail have been because largely because of mobile,” said Cyriac Roeding, CEO of Shopkick. “I don’t think people will go [to stores] because they need something. I don’t even think they’ll go because they want something. I think they’ll go because they want to feel better.”

6 Tools for Creating Performance-Based Offers

Stephanie Miles

6 Tools for Creating Performance-Based Offers

As pure-play daily deals sites struggle to remain attractive to local merchants, a new model for offers is beginning to emerge. Rather than giving blanket discounts on general merchandise — a hallmark of the original Groupon deals — brand advertisers are increasingly opting to use performance-based offers as a way to drive traffic without necessarily hurting the bottom line. Here are six tools that merchants can use to create performance-based marketing offers…

Street Fight Daily: Apple Buys WifiSLAM, NYU’s Hyperlocal Finds New Home

The Editors

Street Fight Daily: Apple Buys WifiSLAM, NYU’s Hyperlocal Finds New Home

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Apple Acquires Indoor Location Company WifiSLAM (Wall Street Journal)… Changing Trains: The Local East Village, NYU’s hyperlocal blog, Moves from The New York Times to New York Magazine (Nieman Lab)… Local Search Service Roamz Shifts Again – Now “Local Measure,” Startup Brings Geo-Based Data To Businesses (& Gets Them To Pay) (TechCrunch)…

Restaurant Chain Looks For Location-Specific Trends in Online Reviews

Stephanie Miles

Restaurant Chain Looks For Location-Specific Trends in Online Reviews

Keeping up with customer reviews and social media chatter can be especially difficult for a national chain. As the director of digital marketing at Houlihan’s, a “polished casual” restaurant chain with 85 locations, Natalie Bass is responsible for making sure the company is being found online and communicating with customers through all the most popular digital channels…

PODCAST: This Week in Location-Based Marketing — Ping Mobile

Asif Khan

PODCAST: This Week in Location-Based Marketing — Ping Mobile

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss LinkedIn’s rumored acquisition of the Pulse News Reader. Meanwhile Posse saddles up and moves to the U.S.; the earth’s magnetic field may hold the key to indoor location; and Quri gives brands a little leverage. Plus special guest Shuli Lowy from Ping Mobile on SMS marketing…