A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Google Partners with Kia Motors to Integrate Google Maps and Places into New Car Models (The Next Web)
Google has announced a partnership with Korean car maker Kia Motors to integrate its Google Maps and Place services into Kia’s new UVO eServices telematics system, which will roll out in new models later this year. Google’s APIs will power systems included in Kia’s new 2014 Sorento CUV models, providing car owners with turn-by-turn directions but also assisting with the location of nearby points-of-interest.
Facebook Nearby and the Mobilization of Local (Street Fight)
Damian Rollison: At long last, Facebook has made a serious move in the local space, and Nearby now recommends local businesses based on your friends’ likes and check-ins as well as your proximity to general business listings. I can’t think of a better or a more timely summation of what’s happened in local search during the past year.
6 Mobile Tools for Managing Customer Complaints (Street Fight)
Rather than hiring additional employees to answer customer queries, manage complaints, check inventory, and process returns, local retailers are increasingly looking for mobile solutions. Here are six platforms that merchants can use to interact with customers and resolve issues without taking their focus off the people currently inside their stores.
How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions (Business2Community)
The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing an important aspect of the retail shopping experience: offers and promotions. Context-aware advertising platforms and strategies can provide precise audience and segment-based messaging directly to customers while they are in the store or retail outlet.
Weather Channel SVP: Relevance Is Key on Mobile (Street Fight)
Eric Hadley, The Weather Channel’s senior vice president for partner solutions and ad trade marketing, recently spoke with Street Fight about the local/national tension in weather coverage/information, the secrets behind Weather Channel’s success on mobile, and his predictions for the coming year. He will be appearing as a speaker at Street Fight Summit in New York later this month as part of an IAB-led panel titled “Using Location to Monetize Mobile Inventory.”
FiveStars: What’s Next in Local After Daily Deals? (The Next Web)
With the hype surrounding daily deals subsiding, lots of people have been asking the inevitable “What’s next?” for local businesses. US-based loyalty platform FiveStars thinks it has the answer, so we spoke with the startup’s new marketing VP Chris Luo, who also worked with small businesses at Facebook and Google, to find out what the company is up to.
LivingSocial Predictions That Didn’t Come True in 2012 (Washington Business Journal)
Bill Flook: Much of it — like predicting that LivingSocial would slow down its hiring and launch a salvo of new, non-daily deal products — came true, or at least — technically true. What really stung me was the “unknown unknowns,” those things “we don’t know we don’t know.”
Glyder’s Social Marketing Tools Give Small Businesses a Fighting Chance (Pando Daily)
Glyder helps small businesses to create and push out messaging through different platforms like email, Facebook, Twitter, or Pinterest. Glenn Allen, the companies founder and co-founder of Opentable, claims the draw is having a message that sounds and looks professional – with marketing savvy behinds the words and a slick visual style behind the art.