Case Studies

Ohio Car Dealership Sees Early Success with Location-Targeted Mobile Ads

by Stephanie Miles Share this  
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Years of ingrained assumptions about the way cars are marketed and sold have made the automotive industry a challenge for hyperlocal vendors. But at Kia of Bedford, Director of Operations David Gruhin is finding unexpected success with location-based marketing tactics.

News & Analysis

Street Fight Daily: Google Partners with Kia, Cloud Computing and Coupons

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Car Rental Company Avis To Buy ZipCar For $500 Million (TechCrunch)… Google Partners with Kia Motors to Integrate Google Maps and Places into New Car Models (The Next Web)… How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions (Business2Community)…

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