A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Yelp Delivers Strong Revenue In Its First Earnings Report (Business Insider)
The reviews site’s revenue is up nicely year-over-year, but its loss is even worse. Revenue was $27.4 million, up 66 percent, versus analysts expectations of $25.3 million. EPS was a loss of $0.31. The company also raised its full-year and second-quarter guidance.
Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)
Yahoo still operates a product called Yahoo Small Business, which provides SMBs and sites with web hosting, domain name registration, web site design templates, e-commerce solutions and more. Yesterday, the company debuted a new marketing dashboard to give users additional insight into online reputation, web metrics and more.
Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)
Deals are extremely effective to motivate consumer response. Translating deals into an “AdSense for Local Commerce,” however, involves much more “inventory” and “liquidity” in the system. But today deals can certainly be part of a larger display ad rotation in a local network.
What Is the Point of… Foursquare? (ReadWriteWeb)
Jon Mitchell: If the polls are accurate, most people don’t even know location apps exist. So we don’t have to care about Foursquare, right? Well, no. As of last month, the service had 20 million users, or about half an Instagram. It’s not for everybody, but it has its devoted fans. But forget the annoying badges and mayorships — There’s one useful thing at which Foursquare is very, very good: recommendations.
Telmetrics’ Bill Dinan: Mobile Opportunity Amplifies Shift from Search to ‘Find’ (BIA/Kelsey)
While traditional media remains a solid part of their business, nearly three-quarters of Telmetrics’ three million-plus lines are now used by digital search companies for tracking online and mobile calls. That’s over two million lines (from just one player) focused on online and mobile. That shift to mobile, not surprisingly, has skyrocketed in recent years.