Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers
Tapping into geolocation data has become essential for hyperlocal marketing strategies — but according to the folks at navigation app Waze, understanding what consumers are really up to when they travel around is a crucial next step. It can be easy for brands to make presumptions based solely on the fact that a specific person […]
Street Fight Daily: Deliveroo Faces Potential Lawsuit, GrubMarket Charts Profitable E-Grocery Path
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deliveroo Couriers May Take Company to Court Over ‘Absurd’ Business Model… Online Grocery GrubMarket Breaks Even, Defying Trend of Difficulties for E-Grocery Field… Millenial Holiday Shoppers Did Their Research Online Before Buying In-Store…
LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Netclearance, Marriott’s #Mgravityroom, Under Armour, Sears + Uber, Google Trips, Sito Mobile + Blue Bite, and Verizon buys Sensity.
Street Fight Daily: Product Ads Come to Google Image Search, Weighing Bots’ Promise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Product Listing Ads Officially Launch in Image Search… MCX, the Big Retailer Answer to Apple Pay, Announces Layoffs and Another Product Delay… Amazon Launches Restaurant Delivery in Manhattan with More Than 350 Eateries
Street Fight Daily: Lyft Launches Waze Integration, ‘Platform Relationship Specialists’ Emerge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Integration for Drivers Rolls Out Nationwide in Lyft’s Mobile App (TechCrunch)… The Rise of the Publishing Platform Specialist (Wall Street Journal)… Publishers See Rising Premium on Mobile Advertising (AdExchanger)…
Street Fight Daily: Google to Further Penalize Mobile-Unfriendly Websites, More Layoffs at LivingSocial
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Latest Mobile Search Algorithm Update Makes Having a Mobile-Friendly Site Even More Important (TechCrunch)… LivingSocial Is Laying Off More Than 50 Percent of Its Staff (Recode)… Uber Debuts Family Profiles to Let You Pay for Others’ Rides (TechCrunch)…
Street Fight Daily: Waze Partners With Lyft, Craigslist Competitor 5miles Now Valued at $300M+
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze to Scoop up More Data through New Partnerships (Wall Street Journal)… Mobile App 5miles Raises $30M at a $300M+ Valuation to Rival Craigslist in Classifieds (TechCrunch)… Bootler Brings Comparison Shopping to Food Delivery Services (Chicago Tribune)…
Basket President: App’s Crowdsourced Price Information Empowers Shoppers
“The difference in prices between stores in a five-mile radius can be as much as 50 percent, based on in-store unadvertised specials, advertised specials, and variance in list price,” says Andy Ellwood. His company, Basket, has built “a massive database” that allows the company to display that price information back to consumers.
Street Fight Daily: Gawker Media’s Ecommerce Success, Amazon Will Have Its Own Fleet of Shipping Trucks
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Gawker Turned into Groupon (Motherboard)… Amazon Buys Thousands of Truck Trailers as Its Transportation Ambitions Grow (Recode)… Waze’s Growth Chief: Even Driverless Cars Need a Better Route (USA Today)…
Street Fight Daily: Target Partners with Techstars, Yahoo Exec Leaves for Square
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Teams Up with Techstars to Create a Retail-Focused Startup Accelerator (TechCrunch)… Top Yahoo Exec Jackie Reses Heads to Square as Senior Exec (Recode)… Publishers Straddle the Apple-Google, App-Web Divide (New York Times)…
Street Fight Daily: Facebook’s 40M SMBs, Secret Shuts Down
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Says There Are Now 40M Active Small Business Pages (TechCrunch)… A Founder of Secret, the Anonymous Social App, Is Shutting It Down (New York Times)… Retailers Too Focused on ‘Hyped’ Tools (RetailDive)…
Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters (Search Engine Land)… Jackpots for Local TV Stations in F.C.C. Auction of Airwaves (New York Times)… Square’s Jack Dorsey Puts It All Together (BuzzFeed)…
Street Fight Daily: Yelp Expands Platform, Waze Sells Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Hooks Up With Startups To Offer A Larger Selection Of E-Commerce Bookings (TechCrunch)… With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising (AdWeek)… How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin (Search Engine Land)…
Street Fight Daily: Beacons Retarget Ads, Mobile Wallets Eye Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now Advertisers Can Use Beacons To Make The Shoes You Were Looking At Inside A Physical Store Follow You Around The Internet (Business Insider)… The Next Step for the Mobile Wallet? Loyalty Programs (Wall Street Journal)… Let’s Stop Laughing At Groupon (Fortune)…
Street Fight Daily: eBay Spins Off PayPal, Waze Crowdsources Places
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology]… EBay to Spin Off PayPal With New CEOs for Two Publicly Traded Companies (Recode)… With Places (and Your Help), Waze Mapping Gets Smarter On Android And iOS (GigaOm)… Yelp and Tripadvisor Launch Joint Campaign Against Google (Financial Times)…
Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Walmart Begins Testing Online Grocery Shopping With Local Store Pickup Option In Denver (TechCrunch)… Despite Its Woes, CMO Barry Judge Sees A Future For LivingSocial (Forbes)… Google’s Newest Secret Weapon For Local Ads (Digiday)…