How 5 Brands Leverage Voice Search Technology

Twenty percent of mobile searches now are voice-initiated, with voice technology users most likely to ask about business addresses, directions, and hours, followed by whether stores carry specific items. Let’s look at how five of these brands are taking advantage of voice search, and what other industry players could be learning from their approaches.

A Major Domain Sale Suggests Primacy of Search in Future of MarTech

With search now driving more website traffic than social, John Pollard of Donuts Inc. believes the acquisition of Vacation.Rentals is representative of the importance of not only keywords but also domain names for businesses hoping to capture customers’ attention via SEO.

How Marketers Must Prepare for the Voice-Connected Consumer

As digital media surpasses traditional, marketers must prepare for the changes that will result from connected devices becoming a common source of customer experience. Local search will be of paramount importance as consumers turn to their voice devices, and eventually their connected cars and appliances

Will 2018 Be a Tipping Point for Voice?

“There may only be 6-7 ‘commands’ that we use regularly with voice, though I’m willing to bet that as people get more and more accustomed to the interface, the horizon of possibilities expands,” David Mihm tells Mike Blumenthal in their biweekly column.

Street Fight’s Predictions for 2018: Part One

As 2017 draws to a close, we’ve once again asked Street Fight staffers, columnists, and friends to look into their crystal ball and offer prognostications for what they thought will be the biggest story (or stories) in local in 2018.

How Voice Assistants Could Transform Local (Part II)

Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation?

Voice Assistants Could Transform Local — But Not Necessarily How You Might Think

Voice search and AI are widely misunderstood. Generalist tech coverage has painted the picture of an opportunity that resides mostly with stationary devices like Amazon Echo. But the real scale will happen elsewhere.

Why Voice Search Is the Future

Voice presents tremendous opportunities for location marketers to build their businesses, too. Companies such as Domino’s Pizza and Starbucks are tapping into voice to drive commerce, but the best way to capitalize on voice is to let consumers define your approach.

Voice Bots Have One Big Problem: Human Behavior

We’re surely moving in the direction of voice input to bots, but unless microphones advance — allowing you to request things with a near-silent whisper (or perhaps with thoughts) — people will continue to let their fingers do the talking.

Why Google Is Becoming the ‘New Homepage’ for SMBs

“So many things are happening right on Google; clicks to call, driving directions, etc., and even more so than a website,” Mike Blumenthal tells David Mihm. “For a business to do well there, things like photos, reviews (everywhere) and other visuals are becoming ever more important.”

6 Ways Merchants Can Prepare For the Rise in Voice Search

Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years. Here are six ways that local businesses can start preparing.

Where Home Phones Meet Voice-Assisted Search

Similar to the shift from desktop to mobile, local marketers need to consider how the shift to voice-activated devices will impact their strategy. The smart home hub offers a new device on which consumers will interact with local businesses.

The AI Wars in Local Have Already Begun

This AI-centric battle is being waged by heavier contenders than any before it, including Apple (Siri), Amazon (Alexa), and Google (Assistant). They’re each basing battle plans on their current positioning and biggest assets, and the winner will sway the next era of local commerce.

Apple Gets Into Position for the Voice Search Revolution

As voice search becomes more prevalent, Apple will “retain an advantage over Amazon in ‘on-the-go’ searches, since our phones are always with us,” David Mihm tells Mike Blumenthal. “Unfortunately for Apple, people overwhelmingly conduct voice searches at home. “

Three Ways Location Marketing Is Changing in 2017

People are searching differently. They’re using emoji, voice commands, and social media to find what they want on demand through a variety of channels and devices. As a result, businesses need to be more nimble and imaginative in the way they convert online searches into offline sales.

Making Sense of Amazon’s Push Deeper Into Local

Clearly Amazon is positioning itself in the sales funnel aggressively, Mike Blumenthal tells David Mihm. “And unlike Google their presale efforts lead directly to sales that they control. ”

5 Ways Brands Are Using Voice-Controlled Systems for Consumer Marketing

For brand marketers, voice-based personal assistants represent a major opportunity in a largely-untapped space. Consumers are forming intimate relationships with these new technologies, providing major brands with the opportunity to interact with and learn about consumers in a way that hasn’t been possible before.

New AIs Offer Surprisingly Traditional Results for Local

At least for now, Alexa and Google are thinking of AI-powered local search in the traditional sense of providing the user with a range of relevant options — even when organic search is trending toward the single best answer.

Street Fight Staff and Friends Predict 2017’s Top Stories (Part Two)

As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they think will be the biggest story (or stories) in local in 2017.

Street Fight Staff and Friends Predict 2017’s Top Stories (Part One)

As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they think will be the biggest story (or stories) in local in 2017. We’ll be running their outlooks in two installments, the first today and the second tomorrow.