Survey: Retail Loyalty Strengthened Among Millennials Post-Pandemic

Brand loyalty is changing, and it might not necessarily be for the worst. Despite dire predictions earlier in the pandemic that consumers would be more likely to opt for alternative brands, a new survey by the location intelligence firm Ubimo paints a very different picture.

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During Covid Shutdowns, Brands Target Audiences with High Intent

With consumer behavior changing quickly, and so much about the future in flux, retailers are working harder to get a complete understanding of their shoppers as they go about their journeys between the digital and physical worlds, says Ubimo Co-Founder Ran Ben-Yair. Strategies specifically designed to target high-intent shoppers are moving into the forefront, as large retail brands come to terms with the unprecedented challenges of this new reality.

LBMA Vidcast: Quotient Technology to Acquire Ubimo; UPS and CVS Team Up on Drone Delivery

On this week’s Location-Based Marketing Association podcast: Quotient Technology to acquire Ubimo, Fortnite and Royal Canadian Legion, Pepsi to pay it forward for the holidays, Groundlevel Insights + Gathr Lab, UPS and CVS team up on drone delivery of prescription drugs, and Wirecard buys the majority stake in AllScore.

Report: DTC Brands Outperform Traditional Retail, Win Over Gen-Z

As the millennial generation settles down and moves into its 30s, retailers are looking at a new group of consumers as the most coveted demographic. Generation Z—born between 1994 and 2002—is forming its own identity and seeking out different shopping experiences than its older counterparts.

A new report, released by the location intelligence platform Ubimo, finds that Generation Z shows a surprising preference for physical stores, although members of this group aren’t interested in shopping so much as experiencing new products in-store.

Startups Adapt to Shifting Privacy Standards

Two steps forward, one step back. That’s what it can feel like to be a technology provider in the location marketing space right now, struggling to strike a balance between the demands of brand marketers and growing concerns over consumer privacy and data regulation.

That push and pull is challenging vendors in the location marketing space. At the same time their firms should be seeing exponential growth, data regulations—including the European Union’s General Data Protection Regulation (GDPR) and California’s forthcoming Consumer Privacy Act (CCPA)—are establishing new rules for innovation.

But some companies are embracing the regulation as a challenge to innovate in its own right.

Taking Control of the Control Group: How to Collect Reliable Data

Only when marketers account for the totality of their consumer data and account for it in an integrated way will the data actually offer visibility and control.

Street Fight Daily: Walmart Expands Grocery Delivery Program, Numbers on Amazon’s Dominance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Expand Grocery Delivery from 6 to 100 Markets by Year End… More Digital Time Spent on Amazon Than Next Nine Retailers Combined… Facebook Aiming to Launch News for Watch This Summer…

Localized Insights Mean More Precise Campaigns and Better ROI

While creating at scale makes economic and operational sense, the danger in going with a one-size-fits-all approach is not insignificant. Evidence suggests over half of such “national” initiatives fail.

Sponsored: How Location Intelligence and Software-as-a-Service Will Take Over in 2018

Location data and technology companies thrived in 2017 and are looking to expand on their success this year. Probably the best indication that location intelligence is here to stay and growing are the better regulations and user-friendly initiatives that are being adopted by different players in the ecosystem.

LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ubimo, Verizon + Snapchat, Stratacache buys Walkbase, Ikea acquires TaskRabbit, CDecaux, American Airlines.

Street Fight Daily: Google Brings Back Google+, Angie’s List Says No to Acquisition (Again)

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Four Reasons Why Google Is Bringing Google Plus Back to Life (Recode)… Angie’s List Turns Down IAC’s Second Offer to Buy It — This Time for $512 Million (Business Insider)… Lyft Executive Says on Track to Hit $1 Billion in Gross Revenue (New York Times)…

LBMA Podcast: Apple Acquires Metaio, Interview With’s Trevor Longino

On the show: The contagious billboard; Ubimo and Autograph raise rounds; Carrefour’s 2.5km of LED location lights; XploR smart cane with facial recognition; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows…

Street Fight Daily: Mobile Web Market to Triple, Facebook Adds Critics’ Restaurant Reviews

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Web Market Will Triple in Size to $850B by 2018 (VentureBeat) Mobile phones and mobile networks will be growing just 10 percent and five percent per year, respectively, by 2018, but mobile web services will continue growing like crazy. Mobile commerce […]

LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai

Top stories of the week include: Google’s Chromecast gets Ultrasonic; Chicago’s Array of Things makes the city smarter and creepier; ReservationHop takes reservations hostage; Amscreen and Garmin partner at the Tour de France; Muuzii taps SMS for real-time translations; RetailNext and iZettle close financing rounds; Ubisoft shows us the map of the future; TAB unveils spot ratings for billboards thanks to Inrix…

Street Fight Daily: China’s Yelp Talks IPO, Twitter Hires Retail Chief

A roundup of today’s big stories in hyperlocal content, commerce, and technologyDianping Sees IPO Larger Than Yelp as Users Tap China Reviews (BusinessWeek)… Twitter Hires Google Exec As Head Of Retail (Bloomberg)… There’s No Such Thing as a “Permanent” Local Data Record (Yext Blog)…

LBMA Podcast: Ubimo and Belly Funded, Foursquare’s Pro-active Recs

On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks at the biggest threat to your mobile strategy, and our special guest is journalist and author Nora Young…

Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Eyes Warehouse Network For Goods (Wall Street Journal)… Big Retail’s Interest in Loyalty Startup Belly Grows: 7-Eleven Chips In On $12M Round (GigaOm)… Forget Tablets. Nokia Has A Bigger Connected Gadget In Mind: The Car (GigaOm)…