LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include: Google’s Chromecast gets Ultrasonic; Chicago’s Array of Things makes the city smarter and creepier; Telefonica deploys Brainstorm’s platform to all markets; ReservationHop takes reservations hostages; Amscreen and Garmin partner at the Tour de France; Muuzii taps SMS for real-time translations; Nescafe’s PopUp Cafe puts real coffee in the newspaper – including the cup; RetailNext and iZettle close financing rounds; Ubisoft shows us the map of the future; TAB unveils spot ratings for billboards thanks to Inrix. Our special guest is Gilad Amitai of Ubimo.
Episode 190
Recorded: July 13, 2014
Hosts: Rob Woodbridge & Asif Khan
Show Notes:
Sign up to receive updates about our book – People Places Media
Top stories of the week
(starts at 5:50)
1. Google to power Chromecast to interact with nearby devices based on location
2. Chicago’s “Array of Things” initiative
3. Telefonica to deploy Brainstorm platform in all markets
4. ReservationHop
5. Amscreen and Garmin partner on Tour de France
6. Muuzii – real time language translation via text
7. Nescafe’s PopUpCafe (Paris)
8. RetailNext raises $30M / iZettle gets $6.8M
9. Watchdogs – Wearedata
10. TAB unveils spot ratings for billboards using Inrix
Guest of the week: Gilad Amitai of Ubimo (32:10)
Discussion
1. The real-life experience is only half the story (47:30)
2. The Smart City Conundrum (52:50)
3. Can everything be “Uber-fied”? (59:00)
